8 out 10 Franchisors Don’t Qualify Prospective Speakers!
How do you know the right questions to ask to screen prospective speakers? Since you are essentially trusting your credibility with the speaker you put in front of your franchisees, pre-qualifying prospective speakers is imperative. To help you make sure you are selecting the right match, use these top 3 exploratory questions:
- What’s your experience working with franchise groups?
It’s important that your speakers understand the delicate dance of the franchisee/franchisor relationship. Ask questions that really demonstrate that this speaker will not treat your franchisees as if they are employees. Keep your goal of having this person educate, inspire and connect with your franchisees top of mind and make sure that this person is not going to alienate them. Be careful to phrase this question in a way that isn’t leading. You want to know what they know, not what you hope they know!
- Who have you spoken for recently that we can speak with?
Get three references from clients who the speaker has worked with in the last 6 months. When checking a speaker’s references include questions such as:
- How easy were they to work with?
- Did you feel like they came from a position of service and supporting you or did you feel that the speaker was more focused on their own ego?
- Do you feel like they over- or under- delivered on what they promised?
- Did they do their homework and customize the content to genuinely
connect with your franchisees?
Be cautious of speakers who have not invested in providing a variety of clips demonstrating their ability in front of a variety of audiences. Multiple clips will help you get a feel for the speaker’s ability to consistently engage their audiences.
And to further help you carefully and systematically work through the speaker selection process, here’s our free 10 Step Checklist for Choosing the Right Franchise Speaker!
As the only speakers bureau serving the franchise industry exclusively, SPEAK! has helped many leading brands find the perfect franchise-savvy speakers and trainers to deliver an outstanding experience for their franchisees. It’s not only about the right message, it’s also important to make sure the speaker fits well within the organization’s culture. Check out a few of our client testimonials.
Give me a call if you’d like to brainstorm some creative conference topics and innovative ways to make your 2012 franchise convention the most memorable and effective yet! Katrina@FranchiseSpeakers.com or 720-304-3710. We know the franchise world – it’s all we do and we’d love to help!