Anatomy of a Great Franchise Conference – Murphy Business Case Study


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Volume 1, Issue 16
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John Di Domenico

 

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John Di Domenico

Creative Content-driven Comedy for your Next Franchise Convention!

 

John's specialty is his ability to bring his memorable cast of hilarious characters to an event and seamlessly deliver content-driven comedy that engages, entertains and reinforces the message of the meeting. Whether he's live onstage in the general session, live via broadcast to breakout rooms or prerecorded on video, John's performance is informative, relevant and very funny.



 

But don't take our word for it, check out what Tom Miller of Murphy Business & Financial Corp has to say about John's recent appearances at their annual meeting via the clip below. John makes any event more memorable and more FUN!.

 

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Anatomy of a Great Franchise Conference - Murphy Business Case Study



 


Recently, I had the pleasure of attending the Murphy Business Annual Franchise Convention and can I just say "WOW!"? Roger Murphy and his amazing team put on an extraordinary event. Evelyn Perdomo, V.P. of Corporate Services at Murphy Business and Financial Corp, absolutely knocked it out of the park in every way. She and her team created an experience for the Murphy Business franchisees that seamlessly blended education, inspiration, motivation, recognition, partnering and fun!

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Evelyn and Roger did so many things right that I thought it would be valuable to share. Here they are in order:

Pre-Event:

  • Planned Early! Roger started talking to us about his objectives and content goals more than 8 months ago.
  • Created a clear vision for what they wanted to accomplish from an educational, social, fun, and vendor partner engagement perspective.
  • Selected the right franchise-savvy keynote speaker (Chip Eichelberger) to reinforce the overall theme and key content objectives.
  • Created additional spark and fun by bringing in a content-driven comedian (John Di Domenico) to interact with the group in various ways throughout out the event to keep the energy up and to make it fun and surprising.
  • Planned. Planned. Planned. I can't say enough about the value of this. By thinking it all through well in advance, Roger and his team had the event running like clockwork. The result was staff that was present, relaxed and engaged with the franchisees - not running around putting out fires!
  • Communicated consistently and thoroughly with all vendor partners on what to expect, how to be prepared and how to best engage the Murphy Business Brokers for optimum return.
  • Hired a professional presentation skills coach to help sharpen the messages, delivery and energy of the key executive team presenting. Giselle Chapman - what a dynamo she is!
  • Rehearsed! Giselle and key presenters were on site early for rehearsal and run thru. With plenty of time to tweak the room set-up, the stage, the sound, and the flow of how it all came together, the finished product was seamless!

 

During the Event:

  • Intentionally created the right balance of fun, networking and social time, with actionable educational content.
  • Carefully orchestrated the energy and tone of the meeting from start to finish.
  • Engaged attendees - both franchisees and vendor partners - through a variety of interactive activities.
  • Created multiple ways for vendor partners to connect with Murphy Business Brokers to hold meaningful conversations, including targeted roundtables and speed-dating.
  • Recognized top performers in a variety of categories that reinforced the culture of the Murphy Business and Financial Corp System.
  • Collected surveys after each workshop and responded to the comments. For example, one of the comments was that the handouts were too hard to read. The Murphy team responded by re-formatting the handouts and sending them out to the session attendees as conference follow-up. By responding to the attendee's comments, the Murphy team demonstrated that they care about the relationship.

 

Post-Event:

  • Held a team debrief to identify what went great, what was just 'good', and what they don't want to repeat again immediately after the event.
  • Followed up with vendor partners with a thank-you gift.
  • Included a series of short reminders, video links and articles in their newsletter to reinforce the key messages of the franchise convention.
  • Had all attendees complete a post-event survey to gather feedback and insights from everyone involved.

A big congratulations to Evelyn, Roger and everyone on their team for a fabulous event. You folks really know how to do it right!

More soon...

Katrina


P.S.  If you'd like to have a brief conversation to brainstorm some other innovative ideas to help make your next franchise convention a fantastic success, give me a call.  No obligation and we'd love to help!

 

 

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Katrina Mitchell 
Chief Match Maker
SPEAK!
Franchise Speakers That Deliver!

We know the Franchise World.  It's all we do.

720-304-3710
303-669-9905 Cell
katrinalmitchell (skype)
katrina@franchisespeakers.com

www.FranchiseSpeakers.com

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Kwik Quotes


"John Di Domenico and his content-driven comedy was a huge success at our annual franchise conference. He really made a connection to our franchisees and they loved him! The amount of homework John did to really understand our business was fantastic and as a result, he really, really understood our business and created relevant humor to deliver the key messages of the event for an outstanding result. John was unequivocally FANTASTIC and we will certainly be using him again for future events!"

Ted Marlowe, V.P. Retail and Franchising
1-800 Flowers.com Franchising


"John Di Domenico was absolutely the PERFECT dinner speaker for our recent Regional Owner's meeting. He was completely in character for each of the four roles he suggested for our group. As Austin Powers, he totally won them over and we loved how he had every one engaged. As Columbo, he had us all laughing and looking for the right answer. As our anonymous French Executive who was taking over the company, John really had them guessing and when he finished the evening off as Donald Trump - well, he really make the event a fantastic success. What impressed me the most was how detailed John was in his pre-program research of our company and how he seamlessly brought it all together. Through the process of preparing for the session John was fabulous to work with in every way - he did his homework, was quick to respond, was proactive in keeping us updated and overall was extremely professional. I would not change a single thing about the experience from start to finish. John was just absolutely perfect for our group and I'd give him a rating of 100 on a scale of 1 to 10! If you would like to fully engage your franchisees with fun, surprise and content rich, system specific humor, John Di Domenico is the one!"

Cindy Gaudette, Project Manager, Franchise Sales
Fantastic Sam's Hair Salons


"We are looking forward to having John back at our Summer Sales Conference. John has appeared as Donald Trump, Austin Powers and Dr. Phil at past meetings and has been a huge success. John's characters educate and inform the franchisees while being very entertaining. John has already shot a number of hilarious videos for the meeting and we're excited to have him live and in person in Las Vegas. Most importantly John gives fully in time and commitment to making each event with CertaPro bang on in terms of messaging and entertainment value. We are thrilled to have him back again are will be sure to keep involved in future events as well."

Mike Stone

Regional Vice President, East Division
CertaPro Painters


"John utilized his amazing comedic talents at our national sales meeting to drive content, educate our attendees and make us laugh while learning important product information. His Donald Trump, Dr. Phil and Austin Powers impersonations were spot on. Some people thought he was the real thing and most people couldn't tell they were all the same guy. John is a skilled professional and worked directly with us to craft scripts that integrated the 'take away' content that needed to be communicated. During our Dr. Phil segment of our show he was able to rearrange the script on the fly and integrate attendees into the performance. We wanted our people involved and he did it beautifully. He knocked the ball out of the park and we plan to have him back next year."

Edward Waller, VP CRM

CertaPro Painters


"On behalf of The WOW Factory and our client Carpet One, thank you for an outstanding job! Your performance carried the entire event. Your impersonations of Donald Trump,Austin Powers, Wayne from Wayne's World and Ozzy Osbourne were the hit of the meeting. Your scripts nailed the key information that had to be communicated and the characters were dead-on funny. You have exceeded our expectations and we look forward to working with you again soon."

David Carr

President/Executive Producer
The WOW Factory


"John is the absolute best at what he does, if he's hosting as himself or one of his many funny characters he is always a hit. John has been part of our national meeting for the last six years. We wouldn't have a meeting without him, he's that good!"

Margie Ford

Event & Travel Coordinator
Maaco Enterprises, Inc.