Category Archives: Scott McKain

Scott McKain: Franchise Distinction Alive on the Front Lines

If asked, is your brand’s front-line team able to articulate your brand distinction? And do those franchisee front-line employees bring this brand distinction to life for every client and prospect each and every time? Keynote speaker and best-selling author, Scott McKain, speaks on creating and integrating distinction in your franchise – from the boardroom to…

Scott McKain: Distinct or Extinct

“How can customers tell a difference between us and our competition?” – Scott McKain Scott McKain is an absolute “knock it out of the park” speaker with a message that remains at the forefront of franchise system success. After years of research, writing best-selling books on the topic, and speaking for—and learning from—the iconic companies…

Scott McKain: What If Everything Went Exactly Right?

Scott McKain poses the question… What if everything went exactly right? (If you’re like me, are you thinking…when does that EVER happen??!?!) What would that look like, feel like, sound like? What are the steps to get us there? What are the road blocks? We recently began working with Scott and clients are raving. His…