Don Hutson, CSP, CPAE

Expert on Negotiations, Entrepreneurship and Selling Value

Don Hutson is an Author and Expert on Entrepreneurship & Success Through Selling Value

For more than 30 years, Don Hutson has been in the business of making people believe they can do better and giving them the skills to do it. He energizes franchise audiences into action and is known for delivering real solutions for business professionals.

Franchise audiences are captivated and entertained by Don’s personal anecdotes, used to drive home the business solutions he offers in his presentations. Participants leave each of his presentations on-track and focused, with new skills, attitudes, and ideas that work at the “street level”. Don’s books, tapes, and other resources are brimming with usable, take home, everyday advice and skills for success. While he has earned a reputation as a motivator, Don provides more than a “cheerleading” session. He empowers audience members with skills and cutting edge strategies needed to succeed in today’s business environment.

Clients Include:

  • Krispy Kreme
  • Merry Maids
  • Terminix

Click here for sample client list

Speaker Bio

Don Hutson’s careers in speaking, management and sales have brought him many honors. He successfully worked his way through the University of Memphis, graduating with a degree in Sales. After becoming the #1 salesperson in a national training organization, he established his own training firm and was soon in demand as a professional speaker. 

Don’s client list includes over two-thirds of the Fortune 500, and he is featured in over 100 training films. He is CEO of U.S. Learning, Chairman of Executive Books, and makes some 75 speaking appearances per year. Perhaps you have seen him on national television where he has been featured on both PBS and Fox News. 

Don is the author or co-author of twelve books, including The Sale, and his two Wall Street Journal and New York Times International best sellers, The One Minute Entrepreneur and The One Minute Negotiator

Don is a member of the prestigious Speakers Roundtable. He was elected by his peers to the presidency of the National Speakers Association, and has received its coveted “Cavett Award,” as member of the year. He has also been inducted into NSA’s Speakers Hall of Fame.

Book Don Now!

Travels From: Memphis, TN

  Fee Range: $12,500 to $20,000

“Don Hutson’s customized industry content, dynamic delivery, and expert facilitation skills made our Leadership Retreat a great success.”
Martin Edwards, President
National Association of Realtors

Program Information

  • Developing Customer Centric Service Strategies
  • Wow your Customers – Performing Customer Service Miracles!
  • How to provide EXTREME customer care
  • Meeting & Exceeding the 10 New Consumer Service Demands
  • Building & Developing your own USP – Personal Branding
  • Learn to tap into our greatest Source of personal power
  • The KEY to getting and staying motivated
  • Information Overload – the 3 “P”s to your personal best
  • Discipline Dynamics: Finding the key to personal excellence 
  • What is a “Contented Achiever” and how to become one?
  • Developing your Personal Power: 4 Keys to Understanding Human Behavior
  • The “A” Factor – The key to high productivity 
  • Personality Plus: How to project an authentic image of excellence
  • How To Attract and Retain Profitable Customers The philosophy of Abundance: 4 Steps to Boundless Market Share
  • Creating a break-through high performance team
  • 5 Powerful Leadership Strategies that Work
  • Coaching – Gold Medal focus for Outstanding Results
  • The Secrets of Exceptional Managers : Managing Different People Differently
  • Leadership Style: Earning Loyalty from Top Producer
  • Learn the latest cutting edge selling skills & strategies that make clients say WOW!
  • Relationship Selling: Keys & Strategies that build immediate rapport
  • How to be Outstanding!  The 6 Keys to differentiation to BLAST by your toughest competitors
  • Re-margin your Profit Zone: Build Value-rather than cut price!
  • Do you have what it takes? Attributes of consistent high performers
  • The “Five P’s” for Solid Results (Principles, Passion, Profit, People, Priorities)
  • How Differentiation helps you be their best choice
  • The Keys for Success in Business
  • The Attributes of Entrepreneurial Leaders
  • How to Turn Success Into Significance
  • Moving from Victim to Victor in a Life Filled with Negotiations
  • The rampant disease of “Negotiaphobia” and the 3-Step E-A-S-Y Process to Treat it
  • The Flawed Tactic of Compromise
  • The Four Viable Negotiation Strategies and when to use each one
  • Pearls of Wisdom for Experiencing More Success with Less Stress in your Life

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Speaker Resources

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Sample Client List

  • PostNet
  • FASTSIGNS
  • Signs Now
  • Krispy Kreme
  • Express Oil Change
  • Lenny’s Subs
  • Cousin’s Subs
  • GarageTek
  • Merry Maids
  • Spencer’s
  • US Lawns
  • Terminix