(Focus: Marketing, Sales, Customer Loyalty, Personal Accountability for Success)

Getting more customers, increasing the average transaction, and encouraging repeat sales are the goals of every business. Buyer behaviors are changing. The way your prospects make decisions on who to do business with is influenced by instant access to customer reviews, social proof and word-of-mouth referrals.  Ford will reveal the five keys to improve customer engagement that help you keep your sales pipeline full and shorten your sales cycles. You’ll discover how to increase foot traffic into local stores, attract qualified prospects to your website, and create a “buying culture” that works with any budget or business model. Franchisees will leave with fresh insights and action-steps that you can implement immediately to build trust & credibility that leads to increased revenues now and into the future.

(Focus: Accountability, Performance, Productivity, Results, Success)

It’s no secret that everyone is tasked with doing more with fewer resources. Days quickly bleed into months, and months into years… and there never seems to be enough time to get it all done or celebrate success.  Ford understands that owning a franchise can be challenging, especially if you’re working in your business instead of on your business. This presentation delivers clear action-steps in alignment with your outcomes and objectives all tied to your brand, plans, existing learning systems, and franchisee tools.  Business owners, executive leadership, management and staff can all benefit by unlocking their hidden potential, enhancing critical thinking skills, and taking advantage of the seven steps to superpower success. 
 

(Focus: Customer Retention, Building Trust and Credibility, Reputation Management, Social Media for Local Businesses)

Discover easy ways to leverage social media for your business in less than an hour per week.  This presentation isn’t about technology, it’s about communication and how you can stay relevant while encouraging first-time and repeat sales.  This program provides a blueprint for franchisees to increase visibility, connect with customers, and gain a competitive edge. You’ll get simple strategies that you can use on a local level to build relationships, attract top talent, uncover new opportunities, enhance customer service, and increase customer retention.  Find out how to build trust & credibility with social media websites that are best for your local business. You’ll love this fast-paced and interactive presentation where Ford demystifies these new mediums as they relate to franchisees in the new economy.  

(Focus: Marketing, Customer Diversity, Trends, Generational Influence)  

Each generational group, from millennials to baby boomers, has their own specific characteristics, behaviors, and buying patterns. This has created new opportunities for franchisees to gain a competitive edge. In the race for relevancy, the one-size-fits-all marketing and communication strategy just isn’t very effective.  Avoid the generational landmines that can destroy your business. Discover how you improve your marketing to multi-generational marketplaces, in addition to how you manage multi-generational workforces.  Gain insights into what motivates millennials, Gen X, Gen Y, and Boomers, and how new technologies improve the process. You’ll leave this presentation armed with the tactics to engage the diverse demographics of today’s consumer.