The “I” In T.E.A.M.

Exceptional Performance Through Everyday People 

In This Seminar You Will Learn: 

• The invisible glue of any franchise system
• Human factors that multiply continuous improvement
• How “labeling” and the “drama triangle” can make or break any franchise
• Ways you can lead without a label 

Is there an “I” IN TEAM?  Gair Maxwell thinks so. 

In a provocative, entertaining fashion, Gair challenges the way franchise systems are expected to work together, allowing the whole to become greater than the sum of its parts. Those expectations often clash with traditional wisdom, unwritten rules and conflicting agendas, generating subcultures and mini-dramas full of empty excuses, dropped balls and pointed fingers. 

The “I” In TEAM breaks new ground by focusing on what everyday people can do to achieve higher levels of leadership thinking, quality control, initiative and personal accountability, crucial to the success of any franchise and the brand it represents. 

Ready to hit home runs with your team and boost energy, engagement and execution?  Step up to the plate … and take a swing with an uncommonly unconventional learning experience discovered through The “I” In TEAM.

The Branding Highway

Get More Mileage for Your Marketing Dollar 

In This Seminar You Will Learn: 

• How “brands that stick” boost revenues, increase market share and build equity in a franchise system
• The secret to inspiring discretionary effort and create brand value from the inside out
• Specific reasons why most advertising campaigns yield minimal results with maximum cost
• Why “brands of distinction” consistently outperform competitors wearing “badges of ownership” 

A trusted brand is a treasured asset. 

Fortunes are made and franchises are sold way above asset value, primarily through the intangible strength of a compelling brand. So why are some franchise systems wildly successful at leveraging their brand while others squander buckets of money on marketing and struggle to see a return?  

Join Gair Maxwell on “The Branding Highway” and discover how certain companies grow more than 5-10 times their original size in less than 4 years… while slashing their advertising budget!  You will see why developing a compelling brand extends far beyond picking colors, slogans and the influence of the marketing department. It involves a deeper understanding of how your brand represents everything your franchise stands for and how that is actually embodied in the people who fly your flag.  People only align behavior when they see tangible evidence that brand values are infused into the way a franchise operates and how that is communicated through words, pictures and actions. Making a brand promise is one thing. Living that promise daily through a franchise system is a different kettle of fish altogether.   

“The Branding Highway” is a keynote presentation/workshop that reveals key issues of brand implementation often ignored or glossed over. It drives you full throttle past a century of traditional “media-industrial complex” thinking and apply practical solutions to fuel hearts and minds and kick start your brand and your franchise system to the next level.

Staging the Customer Experience

How to Create & Keep Raving Fans! 

In This Seminar You Will Learn: 

• What the magic of Disney & KISS have in common with the systems of McDonalds & Starbucks
• 3 ways to plan and purchase ‘Word of Mouth’
• What your customer is REALLY buying
• How to plan, script and execute the “Customer Experience” 

80% OF COMPANIES BELIEVE THEY DELIVER A SUPERIOR CUSTOMER EXPERIENCE.

ONLY 8% OF THEIR CUSTOMERS AGREE. 

The real service mission of any franchise is NOT to just get the customer in the door, but to make sure they come back again and again.  Even a 5% increase in customer retention can boost profitability by 25-100%. “Staging the Customer Experience” helps franchisees, managers and troops in the trenches ‘land on the same page’ to sell bigger orders, attract new customers, and most importantly generate consistent repeat business. 

Gair Maxwell helps identify inconsistencies and missed opportunities from what you promise in your marketing to what is actually delivered on the front-line.  If work is theatre and every business is a stage, Gair helps you develop standing ovation strategies to create customers for life. Expect to challenge the norms of your own category with an explosive mix of newfound energy and creativity that translates into specific, doable action steps ready to be implemented Monday morning. 

Discover how you and your franchisees can manufacture memorable and meaningful brand experiences (even if you’re on a $10 ad budget) with “Staging the Customer Experience”!