Godfred Otuteye
Franchise Relationship Expert
Surefire Strategies for Franchise Success
Every franchise system has a vision, but all too often that vision is not fully understood or followed by the franchisees, so it cannot be fully realized. More often than not, franchisees resist compliance, or they do so grudgingly because they start to question the value of their association.
When “the blame game” begins (and it IS inherent in the nature of virtually every franchise relationship), it is absolutely critical to quickly “course-correct.” And this is exactly the value that Godfred Otuteye brings as a speaker.
As a former CEO of Money Mailer, Godfred “lived,” confronted and achieved a complete cultural shift within his organization resulting in increased sales and revenues as well as franchisee satisfaction and fulfillment.
In his presentations, Godfred will share his experiences, business philosophies and best practices so that Zees and Zors can meet these challenges together for “the common cause.”
Clients Include:
- International Franchise Association
- Oxi Fresh
- Wing Zone
Speaker Bio
Surefire Strategies for Franchise Success
Born and raised in a fishing village in Ghana, West Africa, Godfred Otuteye was the last of six children. When a school opened in the village just as he reached school age, his mother seized the opportunity and made him go. Having completed his education with excellent grades, he gained admission to Harvard on scholarship and then earned an MBA from the University of Southern California.
In his career, Godfred held a number of C-level executive positions including Senior Vice President and CFO of Micro D, Inc, a public company, and Union Bank in Los Angeles, where he became a Senior Loan Officer.
In 1992, Godfred joined the Money Mailer franchise system, which had begun to experience declining revenues, market share and a loss of franchisees. There was also tremendous unrest and finger pointing between franchisees and the company. It was in this negative environment that Godfred Otuteye was promoted to President and CEO.
From 1999 to the recent Great Recession, Money Mailer, under his leadership, experienced uninterrupted ad sales and revenue growth at a compounded annual rate of 12.7% and 14.8%, respectively. Franchisees consistently rated his integrity and leadership in the ninetieth percentile in franchisee surveys conducted by third parties.
In 2010, Money Mailer was sold and Godfred is now speaking all over the country helping both franchisees and franchisors improve sales and revenues, as well as resolve the “cultural conflicts” that inherently arise in franchising “marriages.”
Godfred is married with three adult children and currently lives in Southern California.
Godfred Otuteye on how your competitors make you better
Travels From:
Los Angeles, CA
Fee Range: $10,000
Program Information
The DNA of Business Success
According to a study done at Harvard University, there is simply NO business asset that has greater potential for an organization than the collective knowledge possessed by ALL of its employees. When that knowledge is openly shared through mentoring and internal networking, the organization becomes much, much greater than the sum of its parts.
In this powerful presentation, you’ll learn from a true franchise expert and leader (who’s “walked the talk” in the real world) how to shift your company’s culture and turn it into an overwhelming strength that serves to improve morale, open communication, increase sales and boost revenues.
• 3 keys to unlock the power of mentoring in business and life
• Why you can’t “just go it alone” and expect to win
• How to foster mentoring and networking within your organization
• The Spartacus Approach to business success
Business today is very difficult, perhaps even more so than when you purchased your franchise. There are rules to be followed and “things” you must do, as well as “things” you’d like to do, but can’t. All too often, though, it’s not the constraints that hamper success, it’s a fixed and limited way of looking at your current situation that creates unnecessary frustration.
In this thought-provoking seminar, one of the nation’s most successful and respected franchise executives will share his vision on how to ensure your operation will be ultimately profitable, as well as personally rewarding.
Topics include:
• Growth builders and growth busters
• Overcoming denial, dismissiveness and defensiveness
• Building the right team, culture and strategy
• Sun Tzu’s elements of military strategy for franchisee success
• How to create your “9-word Values Plan”
How to bring passion back into your franchise “marriage”
You met and thought you liked each other. You dated and found out you really did. And then you got “married.” Over time, though, the realities of franchise business life together have taken their toll — and your relationship now just isn’t what you thought it would be.
As a Zee, you are frustrated with frequent compliance demands and resentful over royalty and ad fund contributions. Maybe you are even questioning the expertise of the organization itself. As a Zor, you wonder why your Zee isn’t buying into your company vision, or following your carefully laid-out operating systems.
It doesn’t have to be this way! In fact…it shouldn’t be.
A franchise relationship is an INTERDEPENDENT relationship, and true success requires empathy, faith and trust from both sides. In this dynamic and highly inspirational presentation, you will learn:
• The myths and truths about franchising “marriages”
• How to develop a healthy strategic partnership based on mutual respect, support and understanding
• How to replace compliance and confrontation with collaboration and commitment
• How to raise “difficult” issues to affect change (when needed) so that they can actually be heard, processed and acted upon
• How to establish a Yin-Yang culture with shared accountability for a lasting and mutual win-win
Speaker Resources
Headshots
Sample Client List
- International Franchise Association (IFA)
- Women in Franchising Committee (IFA)
- Nova University Franchise Mini-MBA Program
- Money Mailer
- Franchise Times Annual Conference
- Wing Zone
- Two Men & A Truck
- Camp Bow Wow
- Oxi Fresh