Ross Bernstein

Inspirational Business Speaker and Author

Franchise Team-Building Expert and Author of the “Champion’s Code”

Ross Bernstein gets franchisors and franchisees to think and act more like champions… because those who do achieve higher profitability, operate more efficiently, display better customer service habits, experience less drama in the workplace, and retain loyal employees longer than those who don’t. As a working member of the media and best-selling author of nearly 50 sports books, Ross has met and interviewed thousands of professional athletes and coaches over the past 20 years. Along the way he’s seen first-hand how certain individuals, CHAMPIONS… work harder, play smarter, and possess a very unique DNA that ultimately helps their teams achieve success. In his program, Ross identifies more than 50 common characteristics and traits from the world of sports which he then ties into poignant life lessons and inspirational stories that translate directly to your franchise system’s bottom line. Ross will unite and motivate your team by showing them that being a champion isn’t necessarily about winning championships, but rather it’s about following their moral compass in order to do business the right way, with respect, accountability, and integrity.

Clients Include:

Marriott
Bennigan’s and Green Mill Restuarants
Holiday Inn

Click here for sample client list

Speaker Bio

The best-selling author of nearly 50 sports books, Ross Bernstein is a well traveled speaker who has addressed thousands of franchise and business executives over the past decade. Ross and his books have been featured on thousands of television and radio programs over the years, including CNN, MSNBC, FoxNews, ESPN, The Insider, and CBS This Morning, as well as in the pages of the Wall Street Journal, New York Times, USA Today, and Maxim Magazine. Ross learned about the virtues of customer service and hard work growing up in his family’s fourth-generation chain of furniture stores in southern Minnesota, which were started by his great grandfather after World War II, and he’s applied those philosophies to his own business. Between writing three new books and speaking 70 dates from coast to coast every year, Ross feels as though he has created his “dream job” and is truly living his passion each and every day.

Ross Bernstein Explaining What it Takes
to be a Champion

Travels From: MN

Fee Range: $10,000 - $17,000

“Ross, what a pleasure it was to meet you! Our group really enjoyed the great metaphors you employed in using sports to illustrate everyday business goals. Thank you for sharing your stories with us, your presentation was entertaining and left a really positive message with all our employees. We are also enjoying reading your books. Thanks again!”

Jane Hartigan

3M Commercial Graphics Division

Program Information

The Champion’s Code: Life Lessons of Values & Integrity from the Sports World to the Business World

Champions are leaders, both on and off the field, and their DNA is truly unique. Best-selling sports author Ross Bernstein will take your franchise audience on a journey deep into the huddle, dugout, club house, locker room, and press box as he shares with them how living by a certain code of honor will effect your franchise system’s bottom line. Inspired by the “Good to Great” concept of how the best companies are able to separate themselves from the rest of the pack through dynamic leadership and extraordinary customer service, “The Champion’s Code” reinforces the fact that individuals win games, but TEAMS win championships.

In the world of sports, champions understand that there is a fine line between cheating and gamesmanship and they know that crossing that line means that there will be consequences. They also know that winning at all costs is fleeting, whereas winning with honesty and integrity is meaningful and everlasting.

Audience members will leave with an entirely new perspective on ethics and accountability from a champion’s point of view. They will learn that champions aren’t necessarily those who have won championships; but rather they are those who live and play by a higher standard. Champions possess unique moral compass’ which allow them to abide by their own code of honor. It’s the way they conduct themselves when no one is looking; the way they train; the way they prepare; the way they treat their teammates; the way that they come through in the clutch, the way that they play hurt; the way that they inspire others; and the way that they play whatever role that is asked of them. By the end of the program, everybody will be able to clearly define their own personal and professional “codes,” or mission statements, which they can take back to the office and start using immediately — in order to be more productive, ethical and accountable leaders. With the help of some of the greatest coaches in sports history, Ross will enlighten your team members on the topics of teamwork, leadership, and momentum in ways they never imagined. Who are the champions on YOUR team?

THE CHAMPION’S CODE PRINCIPLE FOCUSES ON

The significance of creating a winning culture by fostering CHEMISTRY, BUY-IN, and MOMENTUM…
The importance of ROLES and ROLE PLAYERS…
The concept that there is no one right way to LEAD or MOTIVATE others, so long as they are all adhering the same MASTER PLAN…
The power of KARMA, and the reality that people prefer doing business with GIVERS, not takers…