Scott McKain

Creating Distinction

In today’s world of franchise business, you’re either going to learn to become distinct – or you will become extinct. Everything you do – especially the customer experience you deliver – must set you apart from the competition so thoroughly that customers choose to do business with you instead of them.

After years of research, writing bestselling books on the topic, and speaking for – and learning from – the iconic companies of the world, Scott McKain can teach your organization the critical cornerstones of creating distinction in a changing world with multiple generations in the workforce and the marketplace.

Scott is the author of a book named by thirty major newspapers as one of the “Ten Best Business Books” of the year, and one of the world’s leading authorities on distinction – what it takes for organizations and individual professionals to stand out from the competition and expand their success in hyper-competitive marketplaces.

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Speaker Bio

Create Distinction: What to Do When “Great” Isn’t Good Enough to Grow Your Business

Scott McKain’s background is diverse and remarkable. From serving as a director in boardrooms of both public and philanthropic organizations, to working in his parent’s grocery store in his small hometown in Indiana; from appearing as the villain in a Werner Herzog movie named as one of the fifty “great movies” in the history of the cinema, to keynote presentations to audiences of 20,000 and more on several occasions, Scott McKain’s unique experiences make him uniquely relevant to franchise businesses.

Scott McKain’s dynamic presentations inform and inspire – meaning your audience implements his insights ideas following your program. His unique platform style has earned him induction into the Professional Speakers Hall of Fame — and his remarkable content earned him membership (along with Dale Carnegie, Zig Ziglar, and Og Mandino) as one of only 24 selected for inclusion in the Sales and Marketing Hall of Fame.

McKain has been named as a “Hoosier Hero” in his home state because of his commitment to youth and philanthropy. He was selected by Arnold Schwarzenegger to be the emcee and speaker at an event held on the White House lawn with the President of the United States in the audience – and carried live on CNN and NBC’s “Today” show.

McKain has appeared as a commentator on FOX News to discuss business, politics, and American culture. In his earlier career as a broadcast journalist, two million people saw his commentaries each week on 80 television stations in the United States, Canada, and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation’s 25 largest markets.

Scott is the founder of a consulting and training company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue. He has spoken and consulted for the world’s most influential corporations, presenting his business strategies on platforms in all fifty states and seventeen countries.

Social Media Marketing Magazine named Scott McKain as one of the 25 most influential marketing authorities on Twitter. GenJuice magazine named Scott (along with Biz Stone of Twitter and Mark Zuckerberg of Facebook) as one of the top 20 people that young professionals should follow on social media.

By the age of 21, he had met with the Chairman of General Motors in GM’s Boardroom in Detroit and with the President in the Oval Office – inspiring a fascination with business and leadership that continues to this day.

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Travels From: Las Vegas, NV

  Fee Range: $25,000

Program Information

While every program is custom-designed specifically for your franchise, Scott engages his audience on the following topic and provides the following takeaways for your attendees:

Our research shows that not only are most organizations selling customers and prospects exactly like their competitors, they’re also not emphasizing the differences that will make them the superior choice. In this program, Scott shows the steps required to sell uniquely in a hyper-competitive marketplace.

Key takeaways:

  • Sell the differences that make you a preferred choice
  • Four ways to sell uniquely from your competition
  • How to transcend transaction and develop loyal relationships for more sales
  • The six key disconnections between sales professionals and their customers

While every program is custom-designed specifically for your franchise, Scott engages his audience on the following topic and provides the following takeaways for your attendees:

If you lead like everyone else, you’ll get the same team delivering the same results as everyone else – and that’s not good enough in today’s world. In this program, Scott teaches leaders how to become more distinctive, in order to expand your franchise team’s ability to deliver extraordinary results.

Key takeaways:

  • The four key elements to distinctive leadership
  • How to be creative – while enhancing clarity about results
  • The single most important element in leadership communication

While every program is custom-designed specifically for your franchise, Scott engages his audience on the following topic and provides the following takeaways for your attendees:

Change is certainly not a novel phenomenon, but in many ways the pace of change we are currently experiencing is new. How franchises — and individual professionals — deal with the issues of a rapidly changing and highly competitive environment are critical to both future success and current productivity. Scott McKain’s programs will outline how franchises – and the professionals who work for them – should deal with change. And, he offers compelling insights on how to sell, serve, manage and lead…even when the future is uncertain.

Key takeaways:

  • The specific steps you must take to create distinction
  • The Four Cornerstones of Distinction required to stand out and move up in times of change
  • The importance of personal responsibility in creating compelling experiences in today’s culture

While every program is custom-designed specifically for your franchise, Scott engages his audience on the following topic and provides the following takeaways for your attendees:

Your franchise’s culture will always trump your franchise’s strategy – for culture determines how we execute. Yet, in this time of so many diverse generations and cultures working together in our franchises, how do we develop a culture that creates distinction? In this program, Scott helps you develop a game plan that respects our differences – and helps us draw strength from our diversity.

Key takeaways:

  • Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
  • How generational differences can create distinction when we develop an open, accepting organizational culture
  • How to thrive in a workplace with multiple generations, and how to work with people who think differently than you

Speaker Resources

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Sample Client List

  • Apple
  • BMW
  • Carpet One
  • Chrysler
  • Cisco
  • Franchise L & D Conference 
  • Gold’s Gym
  • Intel
  • John Deere
  • Merrill Lynch
  • Sonic
  • Sysco
  • Taco John’s