Simon T. Bailey, MA, CSP, CPAE

Critically Acclaimed Speaker, Author and Brilliance Enabler

Shift Your Thinking, Find Your Brilliance.

Simon T. Bailey is leader of the ‘brilliance’ movement. His pledge is to create a down-to-earth speaking experience that engages his audience where they are. During his keynote he shares and grows enthusiasm in the room (without fluff). Rather than simply providing answers, he challenges his audience to shift their thinking, creating an environment for enlightening insights, followed by actionable takeaways.

If your franchise system could benefit from these core messages, Simon can deliver results.

• How to Lead, Engage, and Grow in the Midst of Uncertainty.
• How to Shift Your Brilliance and Change the World.
• How to Engage Customers For Life.
• How to Maintain Momentum and Realize Lasting Results.

Click here for sample client list

Speaker Bio

Simon T. Bailey is the CEO of Simon T. Bailey International, a premium education company specializing in creating learning and development content for individuals and organizations. Simon derives great joy by sharing and inspiring men and women with a simple transformational framework and the tools needed to create a purposeful life and a meaningful and profitable business.    

Simon delivers tangible takeaways that are easy to implement and produce sustainable results. He connects with any audience – on many levels – with a relevant message that resonates beyond the stage. Simon serves as a guide and catalyst, challenging people to shift and create their future. With his wisdom and expertise, an Orlando-based healthcare system was able to be acquired and a division of a hospitality company was ranked No. 1 for customer service by   

Simon is one of America’s top 10 most-booked corporate and association speakers on Change, Leadership, and Customer Experience. He has worked with over 1,500 organizations and has impacted more than 2 million people through his presentations and seminars in 45 countries worldwide. As a Hall of Fame keynote speaker, executive adviser, and author, he addresses more than 100,000 people each year. Some of his clients include AT&T, IBM, MasterCard, Microsoft, and Toyota.  

His popular Building Business Relationships course for LinkedIn (via has been viewed by 20,000 professionals in 100 countries. His new course, How to Find a Sponsor, is receiving rave reviews. Simon is the top-selling author of seven books and creator of theShift Your Brilliance System, a personal development program that takes individuals and organizations on a transformational journey to create a brilliant life and business. A percentage of the revenue from system sales benefits the U.S. Dream Academy, a nonprofit organization that positively impacts urban youth.   

 Prior to founding his company, Simon worked in the hospitality and tourism industry for 20 years and was sales director and new business development director for the world-renowned Disney Institute based at Walt Disney World Resort.®   

Simon holds a Master’s degree from Faith Christian University and was inducted as an honorary member of the University of Central Florida Golden Key Honor Society. He is also a former member of the advisory council for Management and Executive Education at Rollins College Crummer Graduate School of Business, one of the top 25 best private graduate business schools in the United States.    

 He was named Man of the Year by the Leukemia & Lymphoma Society of Central Florida and serves on the Board of Directors for the U.S. Dream Academy and the Orlando Health Foundation. Speaker magazine also selected him as one of the top 25 “hot speakers” shaping the profession.   

 When Simon is not working, he spends quality time with his two active teenagers, roots for the Buffalo Bills, and is an avid moviegoer. 

Book Simon Now!

Travels From: Orlando, FL, FL

  Fee Range: $23,000-$35,000

“Whether you see, hear, or read him, you will enjoy Simon's message, and it will inspire you to be, do and have all that you desire. Simon is an original voice that stimulates you to know that you are brilliant and have unlimited potential.”
Mark Victor Hansen, Author
Chicken Soup for the Soul

Program Information

Customers who have a great experience with a company are 9x more likely to recommend them, 8x more likely to trust them, and 7x more likely to forgive their mistakes and to buy from them again. 

94% of customers who have a low-effort service experience will buy from the same company again. 

85% of buyers will pay more for a customer experience, but only 1% believe that vendors consistently meet their expectations. 

Be inspired to create a simple and consistent customer interaction that produces loyalty, referrals, and higher revenue. Simon’s wisdom and expertise enabled an Orlando-based healthcare system to be acquired and a division of a hospitality company to be ranked #1 for customer service by  

His team also custom-designed a full-cay customer experience program for Boston Consulting Group entitled “Platinum Service with a Brilliant Touch.”  

Participants will have the following takeaways:  

  • Accept personal responsibility for delivering exceptional service; do the right thing for customers not because one has to but because one wants to;  
  • Become creative, innovative, and proactive in anticipating and satisfying customer needs;  
  • Use the SPARK model for Branding the Moment through platinum service; and 
  • Velcro your brand to your customers by focusing on meaningful personal connections rather than stale customer interactions. 

Business change is happening at the speed of light. The leadership skills of yesterday will not carry the day in the new and rapidly evolving business landscape. 

McKinsey & Company forecasts that by 2025, automation technology innovations will assume the tasks now performed by 250 million knowledge workers worldwide. 

To stay relevant and competitive, even the most senior leaders must reposition themselves and their companies – and this will take a mindset reset. 

Simon will address the critical strategies that empower individuals to lead without a title and stay relevant in every economy while escalating their impact. 

He will share core principles for acquiring a forward-looking mindset while guiding participants on how to discover the insight needed to be a leader for the future. 

Finally, Simon will challenge you to commit to becoming the Chief Breakthrough Officer in your organization. 

Are you waiting for your company or organization to do something? Well, guess what? They are waiting for you to take ownership. The “adult daycare center” is closed and you are now responsible for developing yourself and producing results. 

Business change is moving at the speed of light and to keep pace your organization needs you to be your own career architect.  

What is driving this line of thinking?  McKinsey & Company forecasts that by 2025, automation technology innovations will assume tasks now performed by 250 million knowledge workers worldwide, freeing the remaining workforce to devote time and energy to more creative pursuits.  

Whether you hold a leadership position or not, repositioning yourself to revitalize your role within your current team or company is a powerful tool for professional development and rapid career growth.  

You will learn Simon’s strategies for staying relevant in every economy and emerge from this highly interactive session with a plan of action to:   

  • Apply core principles for acquiring the “Shift Your Brilliance” mindset;  
  • Uncover the insight needed to be a high performer; 
  • Commit to being a Chief Breakthrough Officer in your department or division. 

The Center for Customer Driven Quality at Purdue University reports that 90% of American consumers form their perception of companies based primarily on the service experience. Customers buy more frequently, make more transactions and are willing to pay more per transaction when they deal with companies who provide them with a superior service experience. On the other hand, we all know what happens when a business disappoints a customer! 

To become a brilliant brand that focuses on “Platinum Service with a Brilliant Touch”, every team member must feel a significant sense of personal ownership. From the front line to the executive suite, Customer Love is all about re-enlisting heads, hearts and hands to create internal alignment, brand longevity, and customer loyalty. 

Unleash a fresh way of thinking about the customer experience. Start a process that will transform your organization’s culture into one that consistently delivers Platinum Service. Teach your team members how to achieve Platinum Service from the inside out and adopt it as a way of life. 

Simon T. Bailey leads this inspiring and invigorating session in which participants will learn how to: 

  • Accept personal responsibility for delivering exceptional service, doing the right thing for customers not because one has to, but because one wants to; 
  • Become creative, innovative, and proactive in anticipating and satisfying customer needs; 
  • Use the SPARK model for Branding the Moment through platinum service; and 
  • Velcro your brand to your customers by focusing on meaningful personal connections rather than stale customer interactions. 

The Gallup Organization states that 70 percent of human decision-making is emotional and 30 percent is rational. When buyers emotionally connect with a brand, they buy more, pay a higher margin, and tell others about their experience. It is imperative for sales professionals to stop selling and start connecting. When they sell, that’s a transaction. However, when they connect, a relationship is created for the life of the brand. 

This shift in selling has tremendous upside potential as organizations experience disruptive market forces, a change in client needs, and unseen economic headwinds. Sales professionals who intend to grow market share by acquiring new customers and increasing margins from existing customers must examine their sales edge. 

Upon completion of this session, your sales team will be inspired to: 

  • Shift from selling to live to living to sell by creating a personal brand that attracts new opportunities and establishes credibility in the marketplace;  
  • Shift from telling customers about features and benefits to asking high-grade questions that unearth other potential opportunities; and  
  • Shift from just selling a service to fulfilling the customer’s wants and needs including how to set up internal team members for success by providing a seamless and consistent customer experience. 

Welcome to the New Normal where there are never enough hours in the day to do everything you want to do. This is a time in history when professionals take their timid feet off the brakes of life, career, and business, and accelerate into the future.  I have good news for you. 

The good old days may be behind us, but there are magnificent days just around the corner. Enough waiting around; enough biting your nails; enough tapping your feet; enough wishing and waiting for something to happen. 

Consider this your nudge, your push, your invitation to show up in a big way. Now is the time to make something happen.  Simon will share insights on how he reinvented himself at Disney as well as key insights that he’s learned while working with 1,500 organizations in 45 countries over the past 15 years.  

Brilliant Living will teach you how to make something happen instead of playing it safe. You have a choice to make.  

Be average or be brilliant.  Which one are you? Will you dare to be brilliant? If so, there are eight core areas of life that one must constantly evaluate to live a brilliant life: spiritual, family, career/business, emotional, mental, wellness, social and financial. Simon T. Bailey leads this inspiring and invigorating session in which participants will learn how to:  

  • Increase capacity to be confident in career and life;   
  • Understand how and why mindfulness meditation can provide a breakthrough; and
  • Experience a simple tool to use to regularly evaluate the eight core areas of life.

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Speaker Resources

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Sample Client List

  • American Express
  • Amerigas
  • Astellas Pharmaceuticals
  • AT&T
  • Brookfield Residential Services
  • Burger King
  • Chevron
  • Cigna
  • Citrix
  • Dow Agro Sciences
  • eSecuritel
  • First Weber Realty Group
  • Franklin Covey
  • Harcourts (Australia & New Zealand)
  • HomEquity Bank
  • IBM
  • John L. Scott Realty
  • Liberty Tax Services
  • Lyons Real Estate
  • MasterCard
  • McDonald’s
  • Merck-Serono
  • Microsoft
  • Nationwide
  • NCAA
  • Omni Hotels & Resorts
  • PennMutual
  • Prudential
  • Publicis Groupe
  • Raytheon
  • Subway
  • Taylor Morrison
  • The Conference Board
  • The Hartford
  • Toyota
  • Verizon
  • Walt Disney World
  • Wells Fargo
  • Women’s Foodservice Forum