Steve Yastrow
Marketing, Branding & Customer Relationship Expert
Steve Yastrow is a thought-leader, marketing guru and business visionary who challenges franchise organizations to take a fresh look at their marketing, customer relationships and profit opportunities. He has guided many franchises to unleash their latent profit by creating powerful, compelling beliefs in the minds of franchisees, employees and customers. Steve is a compelling, animated speaker that will inspire your audience to action. He is the author of two books, We: The Ideal Customer Relationship and Brand Harmony.
Clients Include:
- McDonald’s Corporation
- Jenny Craig International
- The Tom Peters Company
Speaker Bio
Steve Yastrow is a thought-leader, marketing guru and business visionary who challenges franchise organizations to take a fresh look at their marketing, customer relationships and profit opportunities. He has guided many franchises to unleash their latent profit by creating powerful, compelling beliefs in the minds of franchisees, employees and customers. Steve is a compelling, animated speaker that will inspire your audience to action. He is the author of two books, We: The Ideal Customer Relationship and Brand Harmony.
Travels From:
Chicago, IL
Fee Range: $7,500-$12,000
Program Information
Steve Yastrow has adapted all of his topics to audiences in different roles of the franchise universe. Franchisors, area developers, franchisee owners and franchisee staff all have benefited from Steve Yastrow’s focus on identifying areas of opportunity and the action steps needed to reach success.
Each of Steve’s topics will be tailored to fit your event’s schedule and needs. No two speeches are alike. Steve works with clients to adapt his ideas and topics to the specific needs of your event and audience. Each topic can be configured as a keynote or a longer-form intensive, interactive workshop.
Is your franchise business making all the profit it possibly could? Chances are there is significant latent opportunity, waiting to be unleashed. Steve Yastrow helps franchisors, area developers and franchisees unleash this latent profit with his proprietary profit-finding methods.
Franchises face a significant communication challenge. It isn’t just your advertising that communicates your brand story. Employees need to learn how to Be the Brand. Steve Yastrow stresses the importance and benefits of communicating a unified story to customers.
In a franchise environment, it is especially important to create Brand Harmony between corporate and franchisee marketing efforts. Audiences will learn how every interaction customers have with them should blend to tell a harmonious story about the brand.
Steve Yastrow has adapted all of his topics to audiences in different roles of the franchise universe. Franchisors, area developers, franchisee owners and franchisee staff all have benefited from Steve Yastrow’s focus on identifying areas of opportunity and the action steps needed to reach success.
Each of Steve’s topics will be tailored to fit your event’s schedule and needs. No two speeches are alike. Steve works with clients to adapt his ideas and topics to the specific needs of your event and audience. Each topic can be configured as a keynote or a longer-form intensive, interactive workshop.
Each time you interact with a customer, your staff or your franchisor, does your relationship with them improve? Steve Yastrow explains how to create strong, sustainable “We” relationships with everyone you interface with as a franchisee —whether your customers are consumers, front-line staff, vendors, fellow franchisees or your franchisor’s home office staff.
Videos
Speaker Resources
Book Jackets


Sample Client List
- McDonald’s Corporation
- Jenny Craig International
- The Tom Peters Company
- Cayman Department of Tourism
- Subway
- Great Clips for Hair
- Cold Stone Creamery
- Purina
- Erbert & Gerbert’s
- BoConcept
- Southwest Greens
- Kimpton Hotels & Resorts
- Wyndham Hotels & Resorts
- Dental Care Partners
- Equity Office Partners
- Zeller Realty Group
- Horizon Bancorp
- Coastal Credit Union
- Lighthouse Car Wash Systems
- White Castle











