Topic: Business Growth

Embrace Evolution

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Presenter: Troy Hazard, CSP

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Embrace Evolution

‘Be first to change or first to die!’

TH SS Button_200x73pxIt’s a fact, change is constant, change is inevitable, change, is good…Unless of course, it’s forced.

As business leaders we’d all love to come out and tell our team to Change or DIE! And in fact for many years this was the catch cry in Troy Hazard’s businesses. Until he learnt that the more effective way to facilitate change was to ‘embrace evolution’.

Through his 20 years as a business consultant and business owner of eleven companies Troy has turned around countless businesses. He has done this through his philosophy to make change a consciousness in the business, not just an action. And to do that, you need to embrace evolution.

In this presentation he will walk participants down the path to conscious change. Troy will identify the killers of change and how to avoid them, the drivers of change and how to harness them, the facilitators of change and how to inspire them, and how to put this all into your master P.L.A.N.

Troy’s presentation delivers real life lessons: 

  • How to avoid the 4 key things that cripple a culture of conscious change
  • How to develop evolutionary awareness in your business
  • How to develop a culture in your business that drives change
  • How to hire and inspire team members to be evolutionary
  • How to develop your P.L.A.N. to embrace evolution

Purpose, Passion, People, Profits

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Presenter: Troy Hazard, CSP

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Purpose, Passion, People and Profits

‘Guiding your business with clarity and vision to a more profitable future!’ 

TH SS Button_200x73pxIn recent years everyone has been looking for that ‘one thing’ that will show them to the path out of the gloom and into the boom! Serial Entrepreneur Troy Hazard believes the answer lays not in something you seek, more in something you already have, but may have forgotten. 

Troy is an entrepreneurial veteran that has bought, sold and grown more companies before his 40th birthday than some business people would even consider in a lifetime. As a result he has seen his fair share of cycles in the economy. In the first recession he lived through in the late 80’s he lost $250,000, in the second one in the mid 90’s the number was closer to $1million. In the tech wreck and in the more recent correction of 2008, it was an entirely different outcome! 

It’s was through these tough lessons early in his business career, that he developed a powerful personal strategy that not only helped him unlock greater purpose, it reignited his passion and in turn that of the people he led, so he could go on to grow and develop a series of successful profitable companies over the course of a decade. 

In this keynote Troy gives audience participants simple steps to the clarity of vision they need to give their business a more purposeful view of the future. 

  • How to unlock the true value of the clarity of vision
  • How to find your personal purpose
  • How passion drives power
  • How to inspire the people you lead to have the same vision, purpose and passion
  • How to master his strategy of profits to the POWER of 3

The Power to Profit

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Presenter: Troy Hazard, CSP

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The Power to Profit

‘How to flick the switch on a brighter future for your business’ 

TH SS Button_200x73pxImagine you could grow revenue by 2 fold, 5 fold, or even 10 fold. How bright would your future be if you could improve your bottom line by 5, 10, or maybe 20%? 

What if you had the POWER to make that number 2,000%? 

Troy Hazard has owned 11 companies over 25 years, has consulted to hundreds of companies around the world, and is a past global president of the elite Entrepreneurs’ Organization. His specialty, turning good businesses into sensational businesses! 

In this presentation he will reveal the POWERFUL critical steps that turned just one of those small businesses into a significant business, along the way increasing revenue 12 fold, and profit by 2,025% over 3 years (not to mention the creation of almost 100 jobs!) 

Core the success of any of his companies or those he has been a consultant to was the commitment to execute and the values that drove the vision Clarity, Unity, Delivery, Consistency

Troy’s presentation gives clarity to the POWER of the following key philosophies: 

  • How solid vision and values underpin any victory
  • Why good strategy trumps good intentions
  • Why anticipating expectations is the POWER behind your value proposition
  • Why emotive, distinctive and collaborative are the POWERFUL keys to success  
  • How the POWER TO PROFIT only comes from your commitment to execute

Speed Leading

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Presenter: Troy Hazard, CSP

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Speed Leading

‘The 4 key character traits to become a better leader, faster!’ 

TH SS Button_200x73pxLeading people is tough, particularly in changing times, and everyone has an opinion on how to lead, and what makes a good leader. So, what is the best way to become a better leader, faster?  Ask a leader of leaders. Troy Hazard is a business veteran with eleven companies he has founded, built and sold over 20 years. 

His entrepreneurial and leadership excellence was recognized when he was elected Global President of the Entrepreneurs’ Organization. (http://www.eonetwork.org) This group is made up of some of the world’s greatest business leaders, employing 1.7 million people around the world with combined revenue of $160 Billion. In short, Troy has proven himself in one of the toughest leadership roles on the planet. 

In this session, he will explain why the speed of your personal evolution as a leader has a direct impact on the evolution of your business and those you lead. And he will uncover the 4 key character traits that make up a good leader. Armed with this information you will quickly become more focused, balanced, aware and effective. Troy’s presentation delivers real life leadership lessons to improve your skills and to maximize your impact as a leader, faster: 

  • Learn how to be aware of your own leadership evolution
  • Learn how to lead in truth, not fear
  • Learn the 4 key character traits of a true leader, from a true leader
  • Learn how to hire and inspire staff in good, and in tough times
  • Learn how share, and create a culture of conscious collaboration
  • Learn how to manage personal growth with business growth
  • Learn how to lead, at speed

Going Global

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Presenter: Troy Hazard, CSP

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Going Global

‘The street fighters survival guide to the global economy’

TH SS Button_200x73pxIt’s a question that is on everyone’s mind. How am I going to compete in a global economy?   Should I be focusing on defending my ground against global predators, or attacking them on their turf?

For many the thought of competing in a global economy is nothing more than a nervous distraction. Do you simply circle the wagons, or face the challenge of time zones, long flights, and language misinterpretations. Or should you be doing both?

Troy Hazard has lived some of those frustrations. And from that has developed some simple street fighting steps to take your business to the suburbs and cities of another country, all the while keeping a watchful eye on your backyard. Through his 20 years as a business consultant and business owner of eleven companies Troy has worked and consulted in 16 countries, and spoken on international business in 23 countries around the world. Add to that he is a past global president for the Entrepreneurs’ Organization (www.eonetwork.org) and you have a wealth of knowledge that will cut days and months off your strategic development on how to compete in a global economy.

In this presentation Troy will offer up answers to some of the questions that are on your mind and give you a roadmap on how you can approach a strategy to go global.

Troy’s presentation delivers street fighting solutions to: 

  • How to be ‘open’ for business on a global platform
  • How to avoid the 6 rookie mistakes when considering a global strategy
  • How to navigate the 6 keys on how to raise money for international expansion
  • How to develop a cross country culture in your business
  • How to identify the difference between right time and time is right

Revenue Through Relationships

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Presenter: Troy Hazard, CSP

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Revenue Through Relationships

The 6 degrees of customer connection 

TH SS Button_200x73pxIn a world of connectivity, why is it that we sometimes fail to really ‘connect’ as humans.  In our personal lives we all enjoy the relationship that revolves around authenticity, honesty, openness, vulnerability, and respect. Yet in business we often treat the development of key relationships as a mechanical event, as opposed to an emotional bond with another person. Why is that so? 

In a world of faster, better, yesterday, Troy will uncover the real reasons why we need to embrace the true emotion of a relationship in business and harness that to the true value of the technology with which we have come to rely on so heavily. 

He will demonstrate what defines best practice when you are building a relationship marketing program for your business and show you how you can get an effective programme started easily. 

Troy will also offer examples of how to develop a sense of unity in the relationships you develop with yourself, your greatest supporters, your peers, business influencers, your community, and of course ultimately your clients. Troy’s presentation delivers answers to the following key questions: 

  • How to identify the 5 key reasons why people do business with you 
  • How to develop the 6 relationships that drive revenue in your business 
  • How to use the new voice of word of mouth 
  • How to talk TO your customers not AT them 
  • How to make your relationships emotive, distinctive, and collaborative 
  • How to make actions speak as loud as words

DEEP DIVE into working in a MOBILE WORLD

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Presenter: Gina Schreck, CSP

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Today’s leaders and employees are on the go. Work is no longer done sitting behind a desk 8 hours a day. Our new mobile world brings new challenges to working effectively. Come and discover valuable technology tools to allow you to stay productive wherever you are. This session will be interactive and you will help us identify the top challenges for working in mobile environments and then we will present solutions, ideas, and best practices.

In This Session You Will Learn:

  • What is the best MOBILE hardware: Top tablets, smart phones, and productivity gadgets
  • Which accessories bring serious solutions
  • The top apps for staying productive at home, at work, and on the road
  • Managing your social media and online reputation
  • Efficient and time-saving app solutions for maximizing productivity when managing and operating a business

The One Minute Entrepreneur

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Presenter: Don Hutson, CSP, CPAE

  • The “Five P’s” for Solid Results (Principles, Passion, Profit, People, Priorities)
  • How Differentiation helps you be their best choice
  • The Keys for Success in Business
  • The Attributes of Entrepreneurial Leaders
  • How to Turn Success Into Significance

The Go-Giver Way: Influence, Success & Profit

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Presenter: Bob Burg

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How a subtle shift in focus helps your franchisees to provide exceptional value, expand their influence and dramatically increase their income.

Based on Bob’s international bestseller, The Go-Giver, this inspiring and principle-based program teaches the Five Laws of Stratospheric Success and how they can be utilized to dramatically increase effectiveness both personally and professionally.

Selling with Noble Purpose

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Presenter: Lisa McLeod

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We assume that salespeople are primarily motivated by money. We couldn’t be more wrong. Drawing from studies of top performing sales organizations, Lisa reveals why the salespeople who sell with Noble Purpose, those who earnestly and factually understand how they make a difference to their customers, outsell salespeople who are primarily focused on sales targets and money. 

By attending this program, you will:

  • Understand what a Noble Sales Purpose is, and how a NSP spells the difference between average-performers and top-performers
  • Identify how to use NSP to increase your win rate and get customers engaged
  • Learn techniques to reframe your sales narrative, which will invigorate your organization and garner you internal support
  • Discover why traditional sales coaching has a chilling effect on sales performance, and how to avoid the fatal mistake that sabotages 90% of sales leaders
  • Master the 10-Second Game Changer, a powerful mental technique to reset yourself for high stakes selling situations
  • Leave with concrete strategies for bringing a greater sense of purpose into your work and life

“Selling with Noble Purpose” formats: keynote speech, virtual keynote, 2 hour, half-day or full day workshop.

Why WAIT to be GREAT? It’s either NOW or TOO LATE!

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Presenter: Terry Hawkins, CSP

Why WAIT to be GREAT? It’s either NOW or TOO LATE!

How to break through that glass ceiling of performance, when motivation, desire and passion are just not enough! 

Why is it that some franchisees can out perform everyone, while others struggle to make even last years results?  By breaking through the limiting business and personal barriers of the franchisee, Terry has been able to show how to achieve impressive increases of a minimum 30% in sales.  By using her unique and proven 4-step process for changing patterns and past behaviours, Terry is able to give the franchisee a tool kit to refer to for years to come. It’s hard to describe the impact this session will have – it changes the way people think, feel and do – forever!

Ditch the Pitch: Improvise to Sell More

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Presenter: Steve Yastrow

Nobody wants to hear a sales pitch. When you ditch the pitch, you become a better persuader by engaging your customers in conversations they care about. 

Customizable for These Audiences: franchisees and their salespeople, front-line employees, and franchisor sales teams 

Key Audience Takeaways:

  • Understand how to capture the interest of customers without relying on a pre-written sales pitch
  • Learn why persuasive conversations are more effective than sales pitches
  • Gain tools to develop the skills and confidence to improvise successful persuasive conversations
  • Practice six Ditch the Pitch Habits to improve their ability to sell naturally and persuade confidently 

Value to Your Business:

  • Improve sales conversion rates
  • Improve performance of individual salespeople
  • Increase customer loyalty
  • Build customer relationships

Ignite Your Goals

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Presenter: Gerry O’Brion

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Ignite franchisee success through personal responsibility

Many franchisees end up relying heavily on the marketing efforts of the franchisor.  Ignite Your Goals is designed to get the franchisees up close and personal with their own goals and what it’s going to take to reach them – moving them away from the idea that it’s the franchisor’s responsibility to bring in the customers. 

What do franchisees want for their business?  For their life?  The most successful people don’t leave accomplishment to chance.  Attendees learn simple steps they can use today to transition from wanting to achieving.  

This fun, engaging, interactive session will attendees learning, thinking and participating.  They’ll be up out of their chairs in a fully participative experience.  No more just sitting and listening.  This session gets you fully immersed in your goals and moves you down the path of accomplishment right here, right now.

Ingaged Leadership

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Presenter: Evan Hackel, CFE

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The philosophy of Ingaged Leadership has been attracting attention – and new believers – thanks to Evan’s new book, Ingaging Leadership. In this keynote, Evan brings his philosophy to practical life through case studies and lessons from his career as both consultant and head of many successful companies. In this transformational keynote, Evan offers leaders the keys to unlock the full potential of any organization.

Be All In – Getting to 100%

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Presenter: Craig Zablocki

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Franchises that are thriving are able to develop a culture of ownership, engagement, and fun. A recent Gallup Poll stated that 70% of employees in the US are disengaged at work.  Of those, 20% are “roaming the halls spreading discontent.”  Most of us are holding back from total engagement, but once we see the benefits of being “All in” and learn ways to cultivate that in our employees, the magic starts to happen and success is the result.

Think Big – Act Big

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Presenter: Craig Zablocki

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What does it mean for franchisees to Think Big? What does it mean for them to Act Big? What holds them back from a bigger perspective and bold action? In this keynote, Craig shows how to celebrate our victories, challenge our complacency, and live life in a BIG way. We’ve all heard the saying that mountains are climbed one step at a time – and the way to a BIG victory is one step at a time.  Be ready to learn (actually Un-Learn), laugh, and up your game both personally and professionally.

The Intelligence of Fun

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Presenter: Craig Zablocki

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It is a proven fact that a culture of fun increases productivity, motivation, and employee engagement. This keynote is guaranteed to leave participants laughing while teaching them how to create a culture of fun and creativity that strengthens morale and increases productivity. People do business with franchises that are fun and have great customer service, where employees really care about the customer experience. Get ready to laugh while learning about The Intelligence of Fun.

Radical Leadership: A New Era for Today’s Organizations

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Presenter: Craig Zablocki

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As a franchise, great leadership is paramount. There are most likely franchisees that are awesome leaders and some that are not.  What are the true distinctions between the two?  Experience the difference between a purposeful leader and a personality leader, and see how true leaders serve others versus pleasing them.  If your franchisees could be more powerful leaders, this program will deliver.

Embracing Change

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Presenter: Craig Zablocki

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We hear it all the time – change is inevitable.  As franchisors and franchisees the struggle is that we often spend so much time resisting change.  Through it all we complain and moan and talk about the “good old days” as if that really helps.  What if your franchisees could actually be excited about change from “the get-go” with an attitude of “bring it on!”  This program will help franchises become successful by embracing change with passion and 100% commitment.

Building and Managing Brand YOU!

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Presenter: Gina Schreck, CSP

Today, more than ever, we each need to manage our brand, online and offline for career and business success. It doesn’t matter if your company is large or small, personal branding and management of that brand is vital.

In This Session, Participants Will Learn:

  • The importance of “Google Tracks” and how to lay more of them for branding success
  • Your marketable assets—take an inventory and get them in tip top shape
  • How to identify brand champions and industry influencers to help you reach a larger audience
  • Specific strategies to use today’s tech and social tools to magnify your reach
  • How to use tools like LinkedIn to really stand out and get noticed
  • What has changed in this new landscape
  • How (and why) to think “Digital First” within the entire organization
  • How to stand out as an expert resource in your space
  • What is “Social Influence” and does it matter in your world?
  • Tapping into the social knowledge pool to keep your skills sharp and share your own expertise
  • Steps to take TODAY for your business to survive this digital revolution

Doing Social Right: Build Your Business and Manage Your Brand Using Today’s Technology Tools!

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Presenter: Gina Schreck, CSP

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Facebook, LinkedIn, Twitter, Instagram, YouTube … Just to name a few!

The skills and tools needed to build business yesterday are no longer enough today! Consumers are tech-savvy and very SOCIAL. We have gone from “push” marketing methods, like cold-calling and mailers to “pull” marketing methods using conversations on social media sites and tweets to turn prospects into clients.

In This Program Participants Will Learn:

  • How to apply a strategic approach to your social media efforts to build a targeted and engaged community, without letting it consume your life.
  • Developing content strategies & hosting social media events, to learning to listen to your community and monitor what they are interested in,
  • Social goes beyond the tweet. It’s no longer enough to “Do Social Media,” now you must know how to “DO SOCIAL RIGHT.”

Successful Inbound Marketing: Attracting Sales in a Digital World

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Presenter: Gina Schreck, CSP

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Nothing has changed sales as much as search, and with the rise of mobile devices, today’s consumers call the shots and set the pace in the sales process. They have already done the research and know all about you and your services before they ever make contact with you, thanks to Google search. Your job is to have enough great content on your sites to attract, inform, and establish social proof to win at the content-marketing game.

In This Session, Participants Will Learn:

  • How to start planning content that is findable
  • The content platforms that attract
  • Turning LIKES into LEADS with a great content strategy

Magnetic – Turning Your Franchise Into A Customer Magnet

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Presenter: Joe Calloway, CSP, CPAE

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Magnetic: Turning Your Franchise Into A Customer Magnet is about how to build your business based on a customer-centric strategy. This strategy shows you how to focus on high return activities that generate positive word-of-mouth, the key to attracting new customers. Leverage the power of simplicity, and clarity to get everyone in your organization focused on creating consistently excellent customer experiences that generate customer satisfaction and grow the business.

“What your customers think and say about you is the most powerful force in influencing new customers to do business with you.” – Joe Calloway

We used to want satisfied customers. Then we realized that we needed loyal customers. Today your customers must be advocates for your business. This session gives you simple, powerful, actionable strategies that you can implement immediately to make that happen. These are ideas that fire people up and motivate them to go back and take immediate action to improve performance and results with customers.

You will learn and take back…

  • How to get clarity on maximizing customer satisfaction.
  • How to use a fundamental business attraction strategy throughout the entire organization.
  • How to simplify how you think about your business and avoid over-complicating things.
  • How to avoid the trap of distractions and focus on what truly matters most to customers.
  • How to “filter” your choices and activities so that you always achieve maximum positive impact with customers.
  • How to use simple, powerful “tie-breakers” to make all the difference in performance and results. 

Magnetic – The Art Of Attracting Business isn’t a “lecture” with a mind-numbing powerpoint. Magnetic is a dynamic, interactive program – a motivating, thought-provoking exchange of ideas that will give your people a renewed energy and enthusiasm for doing those things that get your customers to help you grow your business.

Do what the best companies in the world – large and small – do to not only create, but sustain and grow success in the marketplace. Be intentional, strategic, and tactically focused on knowing exactly what to do that will make you a magnet for new customers and business growth.

Go-Givers Sell More

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Presenter: Bob Burg

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This program takes the Five Laws of Stratospheric Success and applies them specifically to the selling process. Bob will help your franchisees redefine how they view the selling profession and realize the amount of money they make is directly proportional to the number of people they serve and how well they serve them.

Ultimate Influence: Lead Better, Sell More and Get the Results You Desire

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Presenter: Bob Burg

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Whether in terms of leading a team or as part of the sales process, Influence is the ability to move people to a desired action. When done correctly, everyone benefits and feels genuinely good about the results.

In this program, utilizing his Five Principles of Ultimate Influence™, Bob shares his strategies for accomplishing this in a very predictable fashion. No “quick-fix” techniques that resemble verbal Ju-Jitsu, these are simple yet highly effective methods of communication and persuasion that result in a win for all concerned.

Sales Energy: Having “The Juice” to Get & Keep More Clients

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Presenter: Andy Core, M.S.

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Sales Professionals will create a maximal, sustainable and motivated performance by using proven ideas to improve their daily system. Bottom line, this program creates more capable Sales Professionals who generate more revenue for themselves and for your company.

The benefits of this program – your franchisees will learn: 

  • How to outpace their competitors by maximizing their energy level, attitude and ability to be “on their game” daily – including skills proven by NASA that improve productivity by 47% from 3-5PM.
  • How to be in the mental and physical state that rapidly builds trust with prospects and referral Sources.
  • The Science of Peaking and how Opportunity + Energy Trumps Time Management seven days a week.
  • What a top Sales Professional’s best day looks like and a step-by-step blueprint to plan to adapt that day to their life.
  • Why they don’t do what they know they should to grow their business… and how to get on with it.
  • How to get off the “I wish I could spend more time with my family” treadmill and make personal regeneration a competitive advantage.
  • How to maximize deep sleep so that you can still be “on your game” with limited sleep time.

Your Sales Professionals will be able to:

  • Convert more contacts into appointments due to increased energy, motivation and focus.
  • Convert more appointments into clients by bringing the best version of themselves to more of those opportunities.
  • Enhance customer service because they really can “do more with less.”
  • Capitalize on more opportunities by reducing the need to miss work.

After this program your sales professionals will know how to achieve greater professional success, personal significance and do so without burning themselves out in the process.

Exponential Growth – What Sales Leaders Must Know!

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Presenter: Alice Heiman

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“You, not your sales team, are the key to the exponential sales growth your company needs.”

Companies today want rapid, exponential sales growth. Sales leaders are looking to their teams to provide that growth. I challenge them to look at themselves first. How are they contributing? What do they need to do to develop themselves as sales leaders in order to get peak performance from their teams? The challenge is for sales leaders to develop themselves, develop their brand and develop their team quickly and efficiently. I share straightforward advice on how to do that. Sales leaders will leave my session with actions they can take immediately.

How to Increase Your Online Influence and Authority – 3 Big Ideas

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Presenter: Alice Heiman

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“You already have a personal brand. How does it translate online?”

Do you feel you could get more business opportunities if only more people knew about your expertise? In this session geared toward owners and other C-level executives, I’ll give you three big ideas for increasing your online influence and authority, allowing you to generate more inbound business on a regular basis. I’ll show you the best marketing channels and strategies to increase your visibility, top content ideas that will quickly raise your status in the industry and time-saving online marketing tools to easily grow your influence.

The Easiest Business You’ll Ever Get. One Word – Referrals

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Presenter: Alice Heiman

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“Customers who give referrals become more loyal.”

There are statistics that tell us that 80% of satisfied buyers would give a referral if asked. This is great news. Here’s the problem. There is another statistic that tells us that satisfied buyers are only asked for a referral 4% of the time. Big disconnect. I will cover when and how to ask for referrals using my 5-step referral process. You’ll discover how to build referrals into a main source of business for your company.

5 Secrets that Will Change Your Approach to LinkedIn Networking

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Presenter: Alice Heiman

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“It’s just like real life. You say hello when you see me at the coffee shop, say hello when you see me online.”

Thousands of people are on LinkedIn and not taking advantage of its power. What are you doing on LinkedIn? If you think about what you do to build and maintain your network in person, you can apply that on LinkedIn. I will share the 5 secrets and you won’t be able to wait to log in and change your approach.

Alice Heiman’s Sales Success System

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Presenter: Alice Heiman

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BREAKOUT Sessions or Combine for Full and Half Day Training

Module 1: Sales Strategy to Win it!

Plan to win by building a strong strategy.

  • Building a strategy that defines what you are selling
  • Determining who you are selling to
  • Creating a actionable plan for acquiring customers

Module 2: The Formula! How to Exceed Your Goals

Outline the right formula to attain and exceed your goals. Start each day with a road map for success by breaking your goals in to easy steps.

  • Looking at what motivates you
  • The art of achieving more with focus
  • How to use a goal attainment process to insure success

Module 3: More Time Please! Time Management Practices for Sales

Learn the tools and practices that will utilize your time more efficiently. Manage your time effectively by:

  • Determining what to delegate, eliminate, and automate
  • Learning to prioritize and plan based on your unique strategy
  • Effectively maximizing your time for sales by utilizing your calendar in a way you never have before

Module 4: Building a Winning Sales Funnel

Don’t let important deals slip through the cracks. Keep track of leads, qualified prospects, and what’s about to close. Learn to maintain winning sales funnel by:

  • Determine your sales process
  • Clearly define your sales opportunities to shorten your sales cycle
  • Develop actions that move sales opportunities through the funnel

Module 5: Build a Lead Generation Machine

Build a lead generating machine that will run efficiently! Learn the best way to generate leads for your company.

  • Learn the art of prospecting and finding your ideal customer
  • Start using only the most successful lead generation methods
  • Build on your success through referrals

Module 6: Connecting Your Way to New Business

Unlock the most valuable asset you have as a business person today, your NETWORK. Learn how to build and nurture your network so that it is leverageable by:

  • Redefining what networking is. Hint: It’s not SELLING!
  • Developing an effective networking strategy
  • Learning how to build and maintain relationships that lead to sales

 

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

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Presenter: Denise Lee Yohn

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How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

SHIFT YOUR BRILLIANCE – Harness the Power of You, Inc.

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Presenter: Simon T. Bailey, MA, CSP, CPAE

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Are you waiting for your company or organization to do something? Well, guess what? They are waiting for you to take ownership. The “adult daycare center” is closed and you are now responsible for developing yourself and producing results. 

Business change is moving at the speed of light and to keep pace your organization needs you to be your own career architect.  

What is driving this line of thinking?  McKinsey & Company forecasts that by 2025, automation technology innovations will assume tasks now performed by 250 million knowledge workers worldwide, freeing the remaining workforce to devote time and energy to more creative pursuits.  

Whether you hold a leadership position or not, repositioning yourself to revitalize your role within your current team or company is a powerful tool for professional development and rapid career growth.  

You will learn Simon’s strategies for staying relevant in every economy and emerge from this highly interactive session with a plan of action to:   

  • Apply core principles for acquiring the “Shift Your Brilliance” mindset;  
  • Uncover the insight needed to be a high performer; 
  • Commit to being a Chief Breakthrough Officer in your department or division. 

Simple Strategies for Building a Powerful Franchise Brand

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Presenter: Gerry O’Brion

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Great franchise brands are built on the front lines with every customer interaction.  The lowest paid employees can have the biggest impact on your brand – and on your sales!  They should be your best marketing tool.  Are they?

Gerry’s presentation, “On the Front Lines” will give your franchisees the knowledge and tools to grow their franchise business while building a powerful brand.  They’ll learn the formula used by the most successful franchise concepts to increase guest frequency and retention.  They’ll gain insights about hiring and motivating millennial employees – turning them into your best brand-builders.

Inspire your franchisees to be the best they can be.  Get them excited about their critical role in building a powerhouse brand.  Whether you need increased compliance, improved execution, more engaged local marketing, or better customer service, this presentation will motivate your franchisees to take their game to the next level.

This keynote is perfect for franchisors and franchisees looking to maximize their sales growth and build a powerful brand.

Simple Strategies for Hiring, Motivating, and Marketing to Millennials

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Presenter: Gerry O’Brion

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Who are these Millennials and what do they want?  How do I attract them without alienating my older customers?  Learn the similarities and differences between the generations, and strategies that you can use to stay relevant across age groups.  Success takes a different approach today than it did five, ten or twenty years ago.  Businesses with longevity have honed the ability to navigate change.  Learn strategies to navigate the next generation of employees and customers.

This presentation answers three critical questions about the generations – who they are, what they want, and what you can do about it.  You’ll learn ideas you can implement now to attract cross-generational guests and turn them into vocal advocates, and gain strategies for hiring and motivating Millennials. 

Guerrilla Marketing- Achieving More With Less

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Presenter: Todd Woods

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Woods understands the importance of local store marketing, also known as Guerrilla Marketing, so much so he co-authored Guerrilla Marketing for Franchisees with Jay Conrad Levinson. This is one of the main skills that helped propel his five store smoothie franchise into massive success from barely hanging on. Participants will be filled with a huge amount of effective, yet inexpensive ways to market their franchise. These ideas have all been used and proven by Woods himself and many others. Participants also leave with a template for how to write a seven-step marketing plan, how to track their marketing effectively, and a system for keeping the best ideas and ditching the rest.

How I Went From Failure to Success In My Franchise Business- The Blueprint

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Presenter: Todd Woods

In this program, Todd shares his failures and successes and how he, against all odds overcame and learned from the failures and turned his multi-unit franchise business into a thriving success. There are five key ingredients that need to be implemented properly and continually to maximize franchise success. Illustrated with humorous, yet power packed stories, Woods engages the audience leaving them with the tools and the formula necessary to take their business to the next level and get their passion back.

Internal Marketing: Creating Raving Fans that Market for You through Killer Customer Service

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Presenter: Todd Woods

The words “customer service” have become so cliché and overused to a point that awesome customer service has become a lost art. The fact is, excellent customer service can be one of the most effective, least expensive, powerful ways to grow your business. Since he wrote “the book” on customer service, Woods gives powerful examples and real stories backed by the six key ingredients for a great service experience. Too many companies don’t understand this concept enough. Todd teaches to work from the inside out. Marketing within the four walls first, then bring other customers in through other marketing.

Be The Best At What Matters Most – The Only Strategy You’ll Ever Need

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Presenter: Joe Calloway, CSP, CPAE

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“We’re making it way more complicated than it needs to be.” –  Says pretty much everyone!

Be The Best At What Matters Most is an interactive keynote that gets people thinking about what’s really important, what their priorities should be, and what actually drives results in today’s marketplace. Struggling companies will say “This business is really, really complicated,” while market leaders say “You know, at the end of the day, this is really a pretty simple business.” No, it’s really not rocket science. Success isn’t easy, but it’s not complicated.

When you focus on creating value for customers, it cleans out the noise, brings a team together, and drives positive results.

You will learn and take back…

  • How to get your thinking “clean enough” to make things simple – and then move mountains.
  • How to use strategies that top performers use to keep moving forward and relentlessly improving.
  • How to avoid success-killing complacency and “we’ve got it all figured out.”
  • How to avoid the traps of “wow” distractions and focus on what truly matters most to customers.
  • How to leverage the greatest differentiator of all: action.

Be prepared to participate! Be The Best At What Matters Most gets people involved and actively engaged with ideas that they can put to work immediately to improve performance and drive results. You’ll look at your business with new eyes and see opportunities that you’ve never seen before.

Accelerating Accessibility: Strategies for Engaging the Connected Consumer

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Presenter: Seth Mattison

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We’re witnessing the greatest fundamental shift the world has ever seen in the way we organize, collaborate, connect, and contribute. Whether it’s empowered clients connecting with your brand in new ways or engaged employees amplifying their voices, the walls that have divided us are crumbling down.  Leading this evolution is a new generation disrupting every industry and market segment they occupy. Digitally charged and hyper-connected, they are rewriting the rules of engagement. In response to this dynamic shift, a new ethos and view of the world will be required by brands today – one more human, authentic, and accessible to all.  

Leading this evolution is a new generation disrupting every industry and market segment they occupy. Digitally charged and hyper-connected, they are rewriting the rules of engagement. In response to this dynamic shift, a new ethos and view of the world will be required by brands today – one more human, authentic, and accessible to all.  In this session, Seth will bring to life this new-networked view of the world. He’ll offer new insights, best practice recommendations, and actionable tools to foster long-term loyalty and brand preference amongst the next generation of consumers.

In this session, Seth will bring to life this new-networked view of the world. He’ll offer new insights, best practice recommendations, and actionable tools to foster long-term loyalty and brand preference amongst the next generation of consumers.

The Shift – Building Next Generation Enterprises for a Next Generation Workforce

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Presenter: Seth Mattison

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For future-focused organizations to succeed in the 21st Century a bold approach to management is needed. An approach where freedom, trust, and experimentation are not only embraced but encouraged. 

The challenge is most organizations today have been constructed upon a model not built for this century. A model based on principles of top-down command and control, centralized power and information. Characteristics not equipped for the dynamic changes happening in the new world of work. 

In this program, Seth offers a fresh perspective and call to action for leadership mavericks and trailblazers at all levels to begin the work of dismantling the rigidly fixed structures holding organizations back from thriving in the new world of work.  

Attendees of The Shift will gain: 

  • Deep insights into the make or break challenges and roadblocks that hold leaders back from unleashing freedom inside the organization.  
  • Fresh perspectives on the changing landscape and management models for developing talent and driving innovation. 
  • Confidence to challenge the status quo and a clear set of guideposts for conducting high-value, low-risk management experiments.  
  • A framework to guide their journey into the new world of work.  

Finding and Keeping Good People In The Age of Robotics, Remote Workers and Increasing Competition

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Presenter: Cheryl Cran

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We are in a war for talent, Fortune 500 CEO’s surveyed state that even with the age of robotics they are planning to continue to seek and hire talented people well into 2020 and beyond. The competition for attracting top talent is increasing, and as quickly as people are being hired and trained other industries are approaching and poaching talent. 

What can you do? In this keynote, you will find out how to attract top talent and how to retain them.

Attendees will leave this session with: 

 

  • The latest research from your industry and the current reality of finding and keeping good people 
  • Innovative ideas on finding the right people that are suited for your industry 
  • Creative ideas and examples from global companies Cheryl has worked with and or interviewed and how they are solving the war for talent 
  • The top ten ‘wants’ of top talent when looking to work for a company 
  • How to be a company that ‘attracts’ talent, is a workplace of choice and creates a culture where people want to be stay longer with your company 
  • The number one reason people leave an employer and how to fix it 
  • A greater understanding of why investing in recruiting alone is a no-win approach

The Future of Work is Now – Are You Ready?

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Presenter: Cheryl Cran

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What will leaders and their teams have to do to thrive today and beyond to the year 2020? Today’s challenges include ongoing global change, technological innovation and changing workplace dynamics. 

Employee engagement, creating leaders for the future, attracting and retaining top talent are all elements that are rapidly changing and impacting the way we work and how we need to change to meet the challenges of the future workplace today. 

This keynote will provide researched global business insights, thought-provoking, creative, leading edge ideas and strategies on how leaders can take immediate action to increase team buy in, adaptability and execution NOW as we head towards 2020. 

Cheryl’s style is high energy and interactive, she presents relevant research and her presentations always have fun movie clips and music. Cheryl is well known for delivering the ‘WOW’ Factor. With Cheryl Cran, you are guaranteed to have increased audience engagement, an audience that leaves with easy to implement ideas and are inspired to lead with 2020 vision to build the future workplace today.

  • A look at the trends and technologies shaping the future workplace today 
  • Ideas for leaders and their teams to adapt their personality style and leadership style to the evolving workplace 
  • Tools to use to and the “how” to successfully engage the multiple generations in the workplace 
  • Insights into how leaders need to adapt to the ever-changing reality of worker attitudes and shifting attitudes on loyalty, job satisfaction and how work is done. 
  • Case studies and examples of progressive companies that are on the cutting edge of creating innovative workplaces and creating the template for the workplace of the future 
  • Strategies on how to get everyone on board with the overall vision, build excitement for the company’s direction and create commitment and buy-in to taking action today and for the future.

The New Demographics & How They Affect Your Business, Today & Tomorrow

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Presenter: Kelly McDonald

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Now, more than ever, it’s imperative that you understand the changing demographics of the communities and groups you serve. How can you best serve a local community or organization if you don’t know what your community looks like today? This presentation will focus on why changing demographics and diversity are business opportunities and how these changes affect your franchise today and tomorrow. 

KEY POINTS:

  • The four biggest findings from the 2010 Census and what they mean for your franchise right now.
  • Key market segmentations and the values associated with each to better understand customers and coworkers.
  • The differences between generational segments and how the varying wants and needs of generations impacts the service you provide.
  • Common obstacles will be reviewed in order to avoid communication or service mistakes, both internally and externally. Specific strategies for developing effective diversity initiatives will be reviewed.
  • Specific strategies for developing effective diversity initiatives will be reviewed. Do’s and don’ts will be covered. 

 

THE AGE OF SPEED 2

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Presenter: Vince Poscente

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At the core of Poscente’s message about embracing speed is the claim that the continued acceleration of business and life is inevitable. If we cannot stop it, perhaps we should consider putting it to work for us. On a mass scale, we have developed a peculiar love-hate relationship with speed: though we want more, faster, now, we have adopted a mindset that speed is corrosive. In effect, we have decided that though we want speed, we do not like it. Poscente turns that perspective upside down and challenges audiences not to resist acceleration, but instead to turn the momentum of its inevitable rush to their advantage. 

Vince shares the research he did for his New York Times best-selling about how companies and individuals are responding in different ways to the speed of business today.  

  • Jets – very agile companies that harness the speed of business and turn it to their advantage 
  • Bottle Rockets – companies that embrace speed, are going fast but are not smart about it 
  • Zeppelins – companies that resist the speed of business 
  • Balloons – companies that have chosen to live outside the age of speed – they don’t seek it and they don’t need to 

Unraveling the notion that in today’s world we need to slow down, Poscente illustrates why harnessing the power of speed is the ultimate solution for those seeking less stress, less busyness, and more balance. 

Who Benefits: Organizations and individuals that are going through major change at a rapid-fire pace will especially benefit from Vince’s message. 

“Focusing on change alone is a mistake. Let’s redirect our focus on embracing the speed in our more-faster-now culture. You don’t cope with change…you embrace it. What is critical is the next level…not coping with speed but harnessing it. Execution is not about what to do…it is about how to do it…that’s what creates innovative execution.” Vince Poscente 

Speed Can Be Your Greatest Ally!!

Who Moved My Future? Demystifying The Fear Of Change

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Presenter: Michelle Ray, CSP

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“Why is this happening?” “If it ain’t broke, don’t fix it.” “We’ve always done it that way.” Three clichés that have become part of the dialogue when it comes to the topic of change. Learning how to manage ourselves around situations and events that are outside of our control is not as complex as you may think, although the process often necessitates a shift in perspective, readiness to let go of the old and willingness to embrace the new. 

Easier said than done. 

During volatile market conditions, it isn’t unusual for businesses to tighten their collective belts and become even more risk-adverse. Adapting to a rapidly changing business environment is expected, yet many people feel even more afraid. On the other hand, it is equally concerning to lull ourselves into a false sense of security during positive times. As a franchisee, innovative thinking is essential, regardless of the economic climate. 

During this dynamic, interactive and content-rich keynote, your attendees will learn the core reasons behind resistance to change, how to achieve greater levels of acceptance in order to move beyond the “status quo” and ultimately, how to implement and communicate new strategies and approaches for long-term results. 

Expected takeaways for attendees: 

  • Experience Michelle’s 3-step process to managing change 
  • Develop a repertoire of communication skills to achieve buy-in and build rapport 
  • Transform your perspective from negative to positive in the face of change 
  • Address the human side first in the change process i.e. the fear of change and the fear of failure 
  • Learn to anticipate disruption and shifting business trends 
  • Recognize the difference between reacting vs. responding to change 

Take the Lead with your Customers: How to Build a Culture of World Class Service Excellence

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Presenter: Michelle Ray, CSP

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The Customer Service revolution is still in full swing! Due to the instant accessibility of technology, customers are savvier than any other time in history. They continue to be attracted to offerings that are simpler, more efficient and address their immediate needs.  

Today, customers not only are right, they have their collective fingers on the pulse and are a step…or ten… ahead.  

In addition, customers expect nothing less than an outstanding experience during every encounter with each member of your team. The first point of contact can make or break customer relationships within seconds.   

“World Class Service Excellence” offers you a winning strategy to build strong customer relationships. It is up to each one of us to take the lead with every customer, as it is the individual who creates the point of difference in the service experience. Therefore, great service starts with leading ourselves.  

Is your entire team ready to go beyond the extra mile?  

During this informative, interactive and fun presentation, attendees will have the opportunity to refocus, re-energize and be reminded of the value of giving and receiving great service. They will leave the session with greater awareness and intuition regarding the needs of tomorrow’s customers…today. 

Expected takeaways for attendees: 

  • Recharge your attitude to client relationships: They are the reason you are business 
  • Learn the six secrets of customer satisfaction to stay ahead of the curve 
  • Improve your internal client relationships to increase bottom line results 
  • Discover your UVP (Unique Value Proposition) to attract more business 
  • Learn dynamic communication strategies…Master the art of diplomacy with most annoying clients! 
  • Avoid the “cost of loss” …a bad service experience with your organization has immeasurable consequences! 

Reinvent

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Presenter: Daren Martin, PhD

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Thriving in the New World – The digital age has ushered in massive change and many companies and individuals have no idea how to swim in the new ocean. Dr. Martin establishes the burning platform regarding why today more than ever is “Grow or Die”. He references recognizable companies that failed to reinvent and what it cost them while outlining what you and your business can do to not only NOT be on that list but to drive the market. Leverage these tools and learn to strategically Reinvent for current and future success.

Takeaways:

  • Grow or Die
  • Understanding the Life Cycle of Every Business
  • What is the New Ocean and How Do you Thrive in it
  • Dominating Your Market
  • The Difference Between Reinventing and Repackaging

Managing by the Numbers

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Presenter: Stuart Donaldson

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Not a numbers person? No problem. Discover the power, joy and simplicity of using customer and financial information to improve your decision-making.  

This module introduces key learnings including an introduction to interpreting business ratios, measuring productivity, profit, cash and financial strength.  

Participants practice using financial statements to assess the business performance and establish plans to drive value and growth. Financial statements tell the story of your business and participants will leave with the tools and confidence to apply their knowledge to their business. 

What’s on Your Dashboard?

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Presenter: Stuart Donaldson

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Measurement is at the heart of performance improvement.  

Discover how to select the metrics that matter; that enable you to objectively communicate expectations and manage business activities to achieve more.  

Make continuous improvement part of your DNA, assess your business priorities, measure those things that drive success and implement plans to improve results.  

Apply this knowledge to create your own dashboard and have a daily, weekly, monthly and annual snapshot of how you are tracking to your goals and objectives.

Budgeting Smarter

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Presenter: Stuart Donaldson

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Many have budgets for revenue and expense, but that may not be enough. Are you sure you’ll have the cash flow and other resources needed transform your plans to reality?  

This module introduces franchisees to the ‘nuts and bolts’ of budgeting. The ability to create a budget and to understand its key inputs is fundamental to being able to interpret the drivers of success.  

For participants, they can expect that completion of this module will help turbo charge their planning process and produce much clearer goals and objectives. 

Driving Sales

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Presenter: Stuart Donaldson

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Don’t just wait for the phone to ring; set your sights on growth.  Do the things that drive sales and foster a culture of proactive selling. Have a clear value proposition and brand strategy and brand strategy and establish a culture of proactive selling. The number of customers you have, how frequently they buy, and the average transaction value, all drive sales.  

Participants will explore strategies for driving sales, understand how and what to communicate to sales teams, identify margin improvement options and create sales metrics specific to their business. 

Blueprint for Borrowing

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Presenter: Stuart Donaldson

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There is no greater loss than opportunity left uncapitalized! Predict your borrowing needs so you can be ready to take action when opportunity knocks. Predict your borrowing needs to capitalize on growth opportunities.  

This session provides a model for forecasting the amount of long-term debt required to fund the growth of the business and identifies alternate strategies for managing debt and equity to align with growth. Managing debt is a significant challenge for many franchisees and few are aware of the ability to forecast and predict the need.  

Participants will leave with the skills, knowledge and confidence to apply to their business. 

Better Teams, Bigger Business: How to Grow Your Company With Employees Who Are All In

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Presenter: Scott Greenberg

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Great companies are built with great teams. But given demands placed on business owners combined with fast-paced lifestyle and evolving values of the workforce, developing a reliable, stable staff is a daunting prospect. “You just can’t find good help these days,” bosses complain. “And when you find them, you can’t keep them.”

Yes you can. The trick isn’t finding good help. It’s cultivating it.

This program is all about identifying, connecting with and inspiring employees to care. You’ll learn how to build loyal teams who feel personally invested in the growth of your business. In fact, they’ll consider it their business. Engage employees at that level and you’ll have a company that’s ready to flourish.

Business Performance Speaker Scott Greenberg has done it. With more than two decades of presenting to companies, Scott built two thriving Edible Arrangements franchises in Los Angeles. His business regularly ranked in the top five franchises in California, and won the “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide – all with the hard work and loyalty of Millennials and young employees. Scott will show you how to cultivate a team of all-stars who will serve your customers, save you time and grow your business.

Learning Outcomes:

  • Improve employee retention & motivation using both intrinsic and extrinsic motivational tools
  • Help employees overcome mental blockers, and teams overcome dysfunction
  • Learn the truths and myths about Millennials and the secrets to winning their loyalty and elevating their performance
  • Create a closer, thriving workplace culture
  • Create an environment of continuous personal, professional and organizational growth

The Wealthy Franchisee Mindset: How Top Franchisees Think, Thrive and Grow

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Presenter: Scott Greenberg

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Why is it that in the same business, running the same operation, some franchisees thrive while others struggle? The difference may be the most critical factor —mindset — the way we manage the thoughts and emotions that impact everything we do. This is the most distinguishing element of high-performance franchisees. Their mental advantage leads to operational superiority. It enables them to develop strong partnerships with their franchisor, engage their employees and connect with customers. It allows them to maintain clear heads and focus on the work that matters most. Top franchisees engage in the same tasks and face the same problems as their peers. But they do it better because their mind is an asset to their business and not a liability.
 
Drawing upon his hands-on experience of building two award-winning Edible Arrangements franchises and consulting for other franchise systems, Scott will show you how to replicate the behaviors and thought patterns of the industry’s top-performers so you, too, can build a thriving, profitable operation.
 
Learning Outcomes:
 
·      Get better results from operations
·      Make smarter business decisions with more strategy and less emotion
·      Cultivate stronger relationships with your franchisor, employees and customers
·      Create a healthier, more productive work environment
·      Provide a higher level of service to customers
·      Build more business confidence and reduce stress
·      Navigate more effectively through change and adversity
·      Maximize the opportunity to grow your business and build wealth

Stronger Together

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Presenter: Troy Hazard, CSP

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Stronger Together

‘Unlocking the power of unity in your business’ 

TH SS Button_200x73pxIn recent years companies have been forced to do more with less, push harder for the same results, and ask their people to not only compete, but to conquer in an increasingly competitive market. To do that it requires a committed cohesive team, working in a collaborative, constructive, unified culture. Sounds easy…right? 

In this presentation Troy will reveal the 5 key steps to creating a true culture of unity in your business. 

All too often business leaders talk about unity in the business, but fail to identify what would actually unify those they lead. The key is to match personal and business Visions Values and Victories. 

He will draw from 25 years as a business leader in the 11 companies he has owned, and offer real world examples of how to develop a Stronger Together mentality and strategy in your business. He will also step you through the Stronger Together strategies he has developed for some of the world’s greatest brands; how they worked, why they worked and for whom they worked. Troy’s presentation gives clarity to the power of the following key philosophies: 

  • Why Unity starts with U
  • How matching personal Vision with business vision delivers clarity of purpose
  • How to develop a strategy for sharing Values to create ‘culture consensus’
  • How to leverage a mindset of shared responsibility to share Victory
  • How to make Stronger Together a sustainable strategy in the business

FutureProofing Your Franchise

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Presenter: Troy Hazard, CSP

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Future-Proofing Your Franchise

‘How to have your franchise of tomorrow, today’ 

TH SS Button_200x73pxTroy Hazard has been a franchise twice, a franchisor once and a consultant to the industry for 25 years in 16 countries. And he has bought, grown and sold more companies before his 40th birthday than some business people would even consider in a lifetime.  John O’Brien, Former Chairman of the World Franchise Council had this to say about Troy; 

“Troy Hazard stands out as one of the few speakers in this world who truly understands franchising. His depth of experience in the category is without question. The real life accounts he has gathered from the many brands for which he has worked, and his life as a franchisee and franchisor, make him an incredible asset in any conference situation” 

It is this real world franchise experience has been the foundation of this presentation, and his Amazon bestselling business book. And it is what has kept franchise audiences engaged around the world. 

Through his businesses and working as a consultant for some of the world’s biggest franchise brands such as Baskin Robbins, Goodyear, Subway, Choice Hotels, and Cartridge World, Troy has learnt the lessons on how to predict issues in a franchise business before you need to experience them. 

In this presentation Troy will demonstrate his path to personal responsibility, his routine to create stronger vision and focus, and his simple P.L.A.N process to mentally prepare participants to drive their franchise into the future. 

Troy’s presentation delivers answers to the following key business development questions: 

  • How to identify the opportunity by taking responsibility for your future 
  • How to review you to break down business barriers created by bad beliefs 
  • How to truly harness the power of peers in the franchise system 
  • How to create a culture of collaboration 
  • How rhythm = revenue 
  • How to develop your P.L.A.N to embrace evolution

Brand Harmony: The Connection Between Employees, Customers and Results

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Presenter: Steve Yastrow

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Customers form strong impressions of your brand when all interactions they have with your entire franchise organization blend in harmony to tell one clear, integrated, compelling story. How well is your company creating an experience of brand harmony for your customers? 

Customizable for These Audiences: franchisees, front-line employees, and franchisor marketing and executive teams 

Key Audience Takeaways:

  • Discover how to improve results through a fresh approach to marketing and branding
  • Gain insights into how to refine and communicate your brand story
  • Learn methods to strengthen your brand by creating a seamless, motivating customer experience across your entire franchise organization
  • Understand the value of creating strong employee “brand habits” throughout your franchise organization 

Value to Your Business:

  • Drive revenue and profits
  • Clarify and strengthen your brand
  • Create a more powerful customer experience
  • Improve effectiveness of marketing communications
  • Increase front-line employee engagement

Unleash Your Latent Profit

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Presenter: Steve Yastrow

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Is your company, and its franchisees, making all of the money that they could? Your business, like every other business, has the potential to be much more successful and profitable than it already is. 

Customizable for These Audiences: franchisees, store managers, and franchisor management 

Key Audience Takeaways:

  • Discover where the latent profit is in your business
  • Determine what customer actions most impact your business performance
  • Learn other ways to increase profits besides cost-cutting
  • Mine your existing customer base to uncover profit potential
  • Focus marketing on results and profit generation 

Value to Your Business:

  • Improve business performance, for both the franchisor and individual franchisees
  • Focus your organization on the most lucrative activities
  • Create a filter for better business decision-making