Topic: Marketing & Branding

Aligning Personal Brand with Organizational Vision

In these challenging times, it’s more important than ever that your franchise brand cuts through the clutter and captures the mindshare of your customers and clients. Because once you’ve got their mindshare – that is, their trust, loyalty, heads and hearts – the market share will follow. So how do you capture the mindshare?

Using Internet Marketing Tactics, Blogging Strategies, Social Media Networking and More… Ford reveals the seven critical components that must be implemented effectively to supercharge your online marketing efforts. This interactive session is perfect for everyone, regardless of their role in the process OR level of technical expertise. You and your attendees will take away internet marketing strategies in plain English, SEO tactics to get top rankings, traffic generating resources to supercharge your sales, and Social Media Marketing strategies that help you protect your brand, attract more prospects and produce profitable results.

Franchises face a significant communication challenge. It isn’t just your advertising that communicates your brand story. Employees need to learn how to Be the Brand. Steve Yastrow stresses the importance and benefits of communicating a unified story to customers.

In a franchise environment, it is especially important to create Brand Harmony between corporate and franchisee marketing efforts. Audiences will learn how every interaction customers have with them should blend to tell a harmonious story about the brand.

Ignite the passion of your team with easy to implement strategies that improve performance and profits. This program is designed for organizations that want to attract new customers, wow their current customers, gain a competitive edge, and put the fun back into their workplace

This high-energy “how-to” program shows you and your audience creative methods you can use to generate tons of new ideas and improve your sales & marketing efforts. In this session, attendees will leave with a multitude of creative direct and internet marketing techniques for subtly—and not so subtly—getting prospects and customers to buy more products and services, and stand-out above the competition

A MicroBrand is a little brand that sits on top of a big brand and is often the more powerful of the two. T. Scott Gross delivers how-to steps in clear, concise terms, and you’ll discover that you too can build a powerful personal or local brand and beat your competition! MicroBranding… How to Build Powerful Personal or Local Brands

Take-home ideas include how values shape your brand, the difference between a brand and logo, how to get more ink and air time, plus you’ll receive step-by-step instructions for building a powerful MicroBrand.

Steve Yastrow has adapted all of his topics to audiences in different roles of the franchise universe. Franchisors, area developers, franchisee owners and franchisee staff all have benefited from Steve Yastrow’s focus on identifying areas of opportunity and the action steps needed to reach success.

Each of Steve’s topics will be tailored to fit your event’s schedule and needs. No two speeches are alike. Steve works with clients to adapt his ideas and topics to the specific needs of your event and audience. Each topic can be configured as a keynote or a longer-form intensive, interactive workshop.