Topic: Marketing & Branding

Revenue Through Relationships

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Presenter: Troy Hazard, CSP

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Revenue Through Relationships

The 6 degrees of customer connection 

TH SS Button_200x73pxIn a world of connectivity, why is it that we sometimes fail to really ‘connect’ as humans.  In our personal lives we all enjoy the relationship that revolves around authenticity, honesty, openness, vulnerability, and respect. Yet in business we often treat the development of key relationships as a mechanical event, as opposed to an emotional bond with another person. Why is that so? 

In a world of faster, better, yesterday, Troy will uncover the real reasons why we need to embrace the true emotion of a relationship in business and harness that to the true value of the technology with which we have come to rely on so heavily. 

He will demonstrate what defines best practice when you are building a relationship marketing program for your business and show you how you can get an effective programme started easily. 

Troy will also offer examples of how to develop a sense of unity in the relationships you develop with yourself, your greatest supporters, your peers, business influencers, your community, and of course ultimately your clients. Troy’s presentation delivers answers to the following key questions: 

  • How to identify the 5 key reasons why people do business with you 
  • How to develop the 6 relationships that drive revenue in your business 
  • How to use the new voice of word of mouth 
  • How to talk TO your customers not AT them 
  • How to make your relationships emotive, distinctive, and collaborative 
  • How to make actions speak as loud as words

The One Minute Entrepreneur

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Presenter: Don Hutson, CSP, CPAE

  • The “Five P’s” for Solid Results (Principles, Passion, Profit, People, Priorities)
  • How Differentiation helps you be their best choice
  • The Keys for Success in Business
  • The Attributes of Entrepreneurial Leaders
  • How to Turn Success Into Significance

Live Your Brand!

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Presenter: David Avrin, CSP

Live Your Brand! – How Everything You Do, and Don’t Do at Work Impacts Your Organization and Your Job

When it comes to a company’s brand, everything – and EVERYONE matters. At both the company and franchise level, each interaction, every transaction and all your daily activities helps to reinforce how your customers, clients and even competitors see you. In this enlightening and entertaining presentation, international marketing and branding expert David Avrin will show your team what their role is in supporting and reinforcing your brand promise. Through a combination profound lessons, engaging stories and eye-opening example of companies that do it right, David will show your team how to deliver on your brand promise each and every day. They’ll walk away with a clearer sense of purpose and their role in supporting your mission and building your business.

Building a Franchise Brand (Attendees)

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Presenter: Gerry O’Brion

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Simple strategies for building a powerful franchise brand

Franchises are a collaboration between the franchisor and the franchisee.  Each side has needs and expectations.  Both sides want to build a winning concept.  

Powerful brands are not built by chance or by luck, it’s a formula.  The biggest, most successful brands are adept at applying the formula to their businesses, even in times of great change.  Learn the formula that billion dollar brands use to grow through good times and bad. 

Gerry will have you look at your business with a fresh perspective.  You will reexamine the role of the franchisor and franchisee and the importance of both sides.  The fun, thought-provoking dialogue will generate real ideas you can use immediately.

What Big Brands Know

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Presenter: Gerry O’Brion

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LEARN 5 SIMPLE STEPS the big guys use to grow their businesses

Grow your franchise business like the big guys, using the same strategies they use, regardless of your budget.  Gerry O’Brion is a nationally recognized marketing expert who has worked on several billion dollar brands and distilled that experience into strategies any franchise can use.  

His presentation is a fun, thought-provoking dialogue that will generate real ideas you can use immediately.  You will learn the five critical questions your company should be asking to stay relevant today.  You and your franchisees will leave with an action plan to navigate your company to long-term success. 

Gerry will have you look at your business with a fresh perspective.  You will reexamine how you are different from your competitors, and why that matters to your customers.  The presentation is packed with information, strategies and case studies from several different industries that you can leverage right now in your business.

The Restaurant Formula

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Presenter: Gerry O’Brion

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Simple strategies for building a powerful restaurant brand

Learn five simple steps the big guys use to grow their restaurants.  Gerry O’Brion is a nationally recognized speaker, author, and restaurant marketing expert who helps restaurants thrive regardless of their marketing budget.  

Gerry was an executive for billion dollar restaurant brands like Quiznos and Red Robin.  He distills that experience into strategies any restaurant can use.  His presentation will help you develop an action plan to make your business stronger now and over the long term.  

Gerry will have you look at your restaurant with a fresh perspective.  You will reexamine how you are different from your competitors, and why that matters to your customers.  The fun, thought-provoking dialogue will generate real ideas you can use immediately.  The presentation is packed with information, strategies and case studies about restaurants that are doing it right. 

Great Brands Aren’t Just for the Big Guys

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Presenter: Denise Lee Yohn

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It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact.

Brand expert Denise Lee Yohn shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace.

Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

DEEP DIVE into working in a MOBILE WORLD

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Presenter: Gina Schreck, CSP

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Today’s leaders and employees are on the go. Work is no longer done sitting behind a desk 8 hours a day. Our new mobile world brings new challenges to working effectively. Come and discover valuable technology tools to allow you to stay productive wherever you are. This session will be interactive and you will help us identify the top challenges for working in mobile environments and then we will present solutions, ideas, and best practices.

In This Session You Will Learn:

  • What is the best MOBILE hardware: Top tablets, smart phones, and productivity gadgets
  • Which accessories bring serious solutions
  • The top apps for staying productive at home, at work, and on the road
  • Managing your social media and online reputation
  • Efficient and time-saving app solutions for maximizing productivity when managing and operating a business

DEEP DIVE into Strategic Social Marketing: Using Today’s Tools To Build Business

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Presenter: Gina Schreck, CSP

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There are so many social tools available today and anyone can become overwhelmed and paralyzed trying to use them all. This program will explore the most popular social media tools and how each is used to build relationships and ultimately, business. From Instagram, LinkedIn and Google Plus, to Twitter, Pinterest and Facebook, businesses today must understand what the tools are and if their target market is active on the sites.

In This Session, Participants Will Learn:

  • How to optimize their personal LinkedIn profiles for greater reach, more powerful marketing and establishing themselves as thought leaders in their industry.
  • What apps to include for maximum marketing power and how often to be “social” on LinkedIn.
  • How to use Facebook for both personal AND professional connections without blurring those lines.
  • How to manage a business page that engages a community of potential clients for you.
  • Why Twitter is the most powerful social sales tool available for anyone in business and how to get on board.
  • How to create lists on Twitter for content that keeps you learning as well as prospects you want to engage and build relationships with.
  • How to use Google Plus to increase your search power.
  • How often to post and how your posts differ to engage your audience with Google+’s visual power.
  • What are Hangouts and how you can use them to add value to your clients.
  • How to think “social” as a business. Everyone can be a content creator and visual storyteller for your business and brand. We will explore Instagram, SlideShare and Pinterest to discover ways to connect with leads on each platform.

Building and Managing Brand YOU!

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Presenter: Gina Schreck, CSP

Today, more than ever, we each need to manage our brand, online and offline for career and business success. It doesn’t matter if your company is large or small, personal branding and management of that brand is vital.

In This Session, Participants Will Learn:

  • The importance of “Google Tracks” and how to lay more of them for branding success
  • Your marketable assets—take an inventory and get them in tip top shape
  • How to identify brand champions and industry influencers to help you reach a larger audience
  • Specific strategies to use today’s tech and social tools to magnify your reach
  • How to use tools like LinkedIn to really stand out and get noticed
  • What has changed in this new landscape
  • How (and why) to think “Digital First” within the entire organization
  • How to stand out as an expert resource in your space
  • What is “Social Influence” and does it matter in your world?
  • Tapping into the social knowledge pool to keep your skills sharp and share your own expertise
  • Steps to take TODAY for your business to survive this digital revolution

Doing Social Right: Build Your Business and Manage Your Brand Using Today’s Technology Tools!

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Presenter: Gina Schreck, CSP

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Facebook, LinkedIn, Twitter, Instagram, YouTube … Just to name a few!

The skills and tools needed to build business yesterday are no longer enough today! Consumers are tech-savvy and very SOCIAL. We have gone from “push” marketing methods, like cold-calling and mailers to “pull” marketing methods using conversations on social media sites and tweets to turn prospects into clients.

In This Program Participants Will Learn:

  • How to apply a strategic approach to your social media efforts to build a targeted and engaged community, without letting it consume your life.
  • Developing content strategies & hosting social media events, to learning to listen to your community and monitor what they are interested in,
  • Social goes beyond the tweet. It’s no longer enough to “Do Social Media,” now you must know how to “DO SOCIAL RIGHT.”

Successful Inbound Marketing: Attracting Sales in a Digital World

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Presenter: Gina Schreck, CSP

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Nothing has changed sales as much as search, and with the rise of mobile devices, today’s consumers call the shots and set the pace in the sales process. They have already done the research and know all about you and your services before they ever make contact with you, thanks to Google search. Your job is to have enough great content on your sites to attract, inform, and establish social proof to win at the content-marketing game.

In This Session, Participants Will Learn:

  • How to start planning content that is findable
  • The content platforms that attract
  • Turning LIKES into LEADS with a great content strategy

Thriving in The New Digital Landscape

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Presenter: Gina Schreck, CSP

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Will you be employable in 5 years? Will your business be relevant? What are you doing today to stay connected, learning, and ahead of the pack? We have seen a radical shift in how people are using technology tools to connect, learn and stay out front as thought leaders. This shift, or revolution, has caused some to dig their heels in and refuse to embrace the new tools, while others are leading the charge and rising to the top.

Leaders must stay relevant and show others how to use the tools of the day to recruit and retain top talent. It’s no longer acceptable to “do business the old way.” Employees and team members must learn to think like entrepreneurs trying new tools and thinking social from the inside out.

In This Session, Participants Will Learn:

  • What has changed in this new landscape
  • How (and why) to think “Digital First” within the entire organization
  • How to stand out as an expert resource in your space
  • What is “Social Influence” and does it matter in your world?
  • Tapping into the social knowledge pool to keep your skills sharp and share your own expertise
  • Steps to take TODAY for your business to survive this digital revolution

The Franchisee Lifecycle

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Presenter: John Francis

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In this dynamic presentation, John Francis will help your franchisees understand the lifecycle and growth stages of being a franchisee, and the wide range of techniques and resources available to them so they can maximize their business’ potential and achieve their highest levels of success.

  • John delivers a “blast of reality” to franchisees
  • Franchisees will know and better understand the choices they have, and will become more clear on how to implement them
  • Understand what it means to be a better franchisee and how to do it
  • Leverage the value of the system + brand, benefits of being a franchisee
  • Take responsibility for the success of their business as an owner
  • John offers Franchisees the perspective to see what they don’t see, including choices they make, value of the brand and franchising, and landmines they can avoid along the path to success…
  • Franchisees will see where they’ve been, and recognize where they are, and see where they can go – creating more deliberate growth
  • They’ll learn how to speed it up, do it faster, with less drama and less pain and suffering!

KEY OBJECTIVES
1. Clarity on what to do next, in any situation
2. Tools and techniques for owners to use to move forward
3. Ways to reduce anxiety and stress as they grow and mature
4. Better understanding of the value of being in a franchise system
5. Find points of leverage to break-through to the next level

This presentation is fully customizable to both the audience and challenges of the organization. This can include tailored content for area developers, mature franchisees and systems in either early-growth or fast-growth stages.

In preparation for the event, John will work closely with Franchisor Leadership to ensure the presentation is as closely aligned with the organization’s needs and goals as possible.

Ultimate Influence: Lead Better, Sell More and Get the Results You Desire

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Presenter: Bob Burg

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Whether in terms of leading a team or as part of the sales process, Influence is the ability to move people to a desired action. When done correctly, everyone benefits and feels genuinely good about the results.

In this program, utilizing his Five Principles of Ultimate Influence™, Bob shares his strategies for accomplishing this in a very predictable fashion. No “quick-fix” techniques that resemble verbal Ju-Jitsu, these are simple yet highly effective methods of communication and persuasion that result in a win for all concerned.

How to Increase Your Online Influence and Authority – 3 Big Ideas

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Presenter: Alice Heiman

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“You already have a personal brand. How does it translate online?”

Do you feel you could get more business opportunities if only more people knew about your expertise? In this session geared toward owners and other C-level executives, I’ll give you three big ideas for increasing your online influence and authority, allowing you to generate more inbound business on a regular basis. I’ll show you the best marketing channels and strategies to increase your visibility, top content ideas that will quickly raise your status in the industry and time-saving online marketing tools to easily grow your influence.

5 Secrets that Will Change Your Approach to LinkedIn Networking

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Presenter: Alice Heiman

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“It’s just like real life. You say hello when you see me at the coffee shop, say hello when you see me online.”

Thousands of people are on LinkedIn and not taking advantage of its power. What are you doing on LinkedIn? If you think about what you do to build and maintain your network in person, you can apply that on LinkedIn. I will share the 5 secrets and you won’t be able to wait to log in and change your approach.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

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Presenter: Denise Lee Yohn

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How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

It’s What’s Inside That Counts

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Presenter: Denise Lee Yohn

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Think you need creative advertising and buzz-worthy social media campaigns to promote your brand? Think again.

Great brands start brand-building inside. They cultivate a vital, vibrant brand-led culture inside their organizations because they know that’s the only way to build a meaningful, valuable, sustainable brand. Brand expert Denise Lee Yohn will show you how to clarify your brand purpose, use your brand values to shape employee and customer experiences, and engage and align everyone with your brand vision.

Learn how to lead your organization to brand greatness by starting inside.

Stop Green-Washing…Start Making a Difference

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Presenter: Denise Lee Yohn

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Today’s consumers expect companies to have an overall beneficial impact on society — and they want them to do more than write checks or make charitable donations.

Business advisor Denise Lee Yohn introduces a 5-step process that will help you develop social efforts that resonate with your customers, employees, investors, communities, and beyond.

Learn how to become a force for positive change while enhancing your customer appeal and long-term competitiveness.

Brand Leadership

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Presenter: Denise Lee Yohn

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You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.

Brand expert Denise Lee Yohn shows you how to achieve rock star brand status.

Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Simple Strategies for Building a Powerful Franchise Brand

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Presenter: Gerry O’Brion

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Great franchise brands are built on the front lines with every customer interaction.  The lowest paid employees can have the biggest impact on your brand – and on your sales!  They should be your best marketing tool.  Are they?

Gerry’s presentation, “On the Front Lines” will give your franchisees the knowledge and tools to grow their franchise business while building a powerful brand.  They’ll learn the formula used by the most successful franchise concepts to increase guest frequency and retention.  They’ll gain insights about hiring and motivating millennial employees – turning them into your best brand-builders.

Inspire your franchisees to be the best they can be.  Get them excited about their critical role in building a powerhouse brand.  Whether you need increased compliance, improved execution, more engaged local marketing, or better customer service, this presentation will motivate your franchisees to take their game to the next level.

This keynote is perfect for franchisors and franchisees looking to maximize their sales growth and build a powerful brand.

Guerrilla Marketing- Achieving More With Less

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Presenter: Todd Woods

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Woods understands the importance of local store marketing, also known as Guerrilla Marketing, so much so he co-authored Guerrilla Marketing for Franchisees with Jay Conrad Levinson. This is one of the main skills that helped propel his five store smoothie franchise into massive success from barely hanging on. Participants will be filled with a huge amount of effective, yet inexpensive ways to market their franchise. These ideas have all been used and proven by Woods himself and many others. Participants also leave with a template for how to write a seven-step marketing plan, how to track their marketing effectively, and a system for keeping the best ideas and ditching the rest.

Internal Marketing: Creating Raving Fans that Market for You through Killer Customer Service

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Presenter: Todd Woods

The words “customer service” have become so cliché and overused to a point that awesome customer service has become a lost art. The fact is, excellent customer service can be one of the most effective, least expensive, powerful ways to grow your business. Since he wrote “the book” on customer service, Woods gives powerful examples and real stories backed by the six key ingredients for a great service experience. Too many companies don’t understand this concept enough. Todd teaches to work from the inside out. Marketing within the four walls first, then bring other customers in through other marketing.

Distinctive Sales: How to Stand Out in a Hyper-Competitive Marketplace

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Presenter: Scott McKain

While every program is custom-designed specifically for your franchise, Scott engages his audience on the following topic and provides the following takeaways for your attendees:

Our research shows that not only are most organizations selling customers and prospects exactly like their competitors, they’re also not emphasizing the differences that will make them the superior choice. In this program, Scott shows the steps required to sell uniquely in a hyper-competitive marketplace.

Key takeaways:

  • Sell the differences that make you a preferred choice
  • Four ways to sell uniquely from your competition
  • How to transcend transaction and develop loyal relationships for more sales
  • The six key disconnections between sales professionals and their customers

Crafting the Customer Experience for People Not Like You

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Presenter: Kelly McDonald

How To Delight & Engage the Customers Your Competitors Don’t Understand

This session will show how franchise owners, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. 

 KEY POINTS: 

  • Learn the latest techniques that innovative companies are using today to train their staff to deliver exceptional customer service.
  • Best practices among leading companies and brands will be reviewed.
  • Learn how to listen for what a customer wants, not just what he/she may ask for.
  • Learn key insights into delivering terrific customer service to the Hispanic customer. Specific strategies and tactics will be discussed as well as Do’s and Don’ts. 
  • Specific strategies and tactics will be discussed as well as Do’s and Don’ts. 

 

How to Market & Sell to People Who Are Not Like You

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Presenter: Kelly McDonald

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Diversity marketing is the new norm, and this doesn’t simply mean racial diversity. Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special interests are all ways in which people’s differences are recognized. By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group. 

 KEY POINTS:

  • Learn about the hottest new market segments and how they’re shaping culture.
  • Learn the key emotional drivers for important target segments and how your business can leverage those in marketing messages.
  • Learn which group represents the largest opportunity for your business right now and which group will be your greatest opportunity tomorrow.
  • Specific strategies and tactics will be discussed for identifying your high-potential prospects and reaching them effectively. 

 

What Great Salespeople Do

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Presenter: Denise Lee Yohn

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If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.

Brand expert Denise Lee Yohn shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. She’ll inspire the audience to engage with clients in new ways that cut out competitors and create long-term business success.

Your franchisees will learn:

– Why a new sales approach is needed now more than ever

– The seven actions all great salespeople take to win more valuable customer relationships

– How the best salespeople operate as brand evangelists to create long-term success

INSTANT IMPACT AND LASTING INFLUENCE

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Presenter: Vince Poscente

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Let’s face it, it’s all about conversions. Being a business person in today’s MORE-FASTER-NOW world involves optimum ways to communicate. Leaders who have both impact and influence get more done, in less time, while having more fun. New York Times bestselling author, Olympian and Speaker Hall of Fame inductee Vince Poscente, will discuss the three critical areas essential for any person wanting to convert his/her time into immediate results. 

The 3 Power Conversions involve:  

  1. A Unique Value Proposition which makes your company’s phone ring. A strong UVP will convert prospects from only noticing you to chasing you down.
  2. The Anatomy of Powerful Communication. There is a science and finesse to communicating an unforgettable messaging. Convert any form of communication into real time buy-in.
  3. 70 Second Videos for instant impact and lasting influence. Improve your conversions by 800% with Vince’s specific approach to video communication.

Vince Poscente draws from his experience as a speed skier in the 1992 Olympics, 20 years of consulting with Fortune 500 companies plus his signature wit and wisdom. He is the founder of The Goal Acceleration Institute and helps entrepreneurs around the world. His expertise in reaching BIG GOALS in less time will have your taking notes you can apply immediately to your business 

What Your Customers Really Want… And How to Give It to Them

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Presenter: Daniel Levine

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Why do some people choose to buy from you… while others choose to go elsewhere? Understanding social trends is a critical part of your sales process and if you want to thrive – and not just survive – you need to be able to pinpoint exactly why your customers do what they do. In this thrilling presentation, global trends expert Daniel Levine will take you on a deep dive to reveal what your customers are actually thinking and feeling. You will discover the real values and attitudes behind why they buy, understand trends that are quickly changing the consumer landscape, and learn from organizations, brands, and products that are embracing trends and change with spectacular results. In the space of an hour, Daniel will arm you with powerful tools your business can use to ride these same trends, attract more customers, and increase sales – in ways your competitors simply can’t. New trends and fresh rules are creating new winners and losers every day. Which will you be?

Blink and They’re Gone!

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Presenter: David Avrin, CSP

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Why Today’s Customers are Leaving You for Competitors and How to Win Them Back

More than ever, today’s customers are inundated with good choices. Outdated notions of loyalty and service are ignoring the profound market shift that is driving too many customers to your competitors. So, how do you win their business when patience is short and alternatives are only a short drive or a click away?

In this hard-hitting and entertaining presentation, popular business marketplace expert David Avrin, CSP will shine a light on this monumental shift in buyer behavior and expectation, while showing your team everyone’s role in eliminating barriers, engaging customers, educating prospects and building your brand.

Reinvent

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Presenter: Daren Martin, PhD

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Thriving in the New World – The digital age has ushered in massive change and many companies and individuals have no idea how to swim in the new ocean. Dr. Martin establishes the burning platform regarding why today more than ever is “Grow or Die”. He references recognizable companies that failed to reinvent and what it cost them while outlining what you and your business can do to not only NOT be on that list but to drive the market. Leverage these tools and learn to strategically Reinvent for current and future success.

Takeaways:

  • Grow or Die
  • Understanding the Life Cycle of Every Business
  • What is the New Ocean and How Do you Thrive in it
  • Dominating Your Market
  • The Difference Between Reinventing and Repackaging

Case Study: Gym Franchise

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Presenter: AniMates

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Situation:  

A gym franchise needed a way to celebrate a big anniversary milestone with their franchisees, reinforce their brand message, and communicate the collective pride of being part of such a storied franchise. Knowing their audience had limited attention spans, they wanted something fun and memorable.  

Solution:  

We created an AniMated character based on the spirit of the original founders. This mascot had all the knowledge of the franchise from the very beginning—plus insights into what they could expect into the future. In addition to emceeing, he also hosted a game show retrospective—inviting members of the audience to compete for their own teams throughout the event.  

Result:  

A highly engaging, extremely fun experience that communicated the franchise history while capitalizing on friendly competition. 

Stronger Together

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Presenter: Troy Hazard, CSP

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Stronger Together

‘Unlocking the power of unity in your business’ 

TH SS Button_200x73pxIn recent years companies have been forced to do more with less, push harder for the same results, and ask their people to not only compete, but to conquer in an increasingly competitive market. To do that it requires a committed cohesive team, working in a collaborative, constructive, unified culture. Sounds easy…right? 

In this presentation Troy will reveal the 5 key steps to creating a true culture of unity in your business. 

All too often business leaders talk about unity in the business, but fail to identify what would actually unify those they lead. The key is to match personal and business Visions Values and Victories. 

He will draw from 25 years as a business leader in the 11 companies he has owned, and offer real world examples of how to develop a Stronger Together mentality and strategy in your business. He will also step you through the Stronger Together strategies he has developed for some of the world’s greatest brands; how they worked, why they worked and for whom they worked. Troy’s presentation gives clarity to the power of the following key philosophies: 

  • Why Unity starts with U
  • How matching personal Vision with business vision delivers clarity of purpose
  • How to develop a strategy for sharing Values to create ‘culture consensus’
  • How to leverage a mindset of shared responsibility to share Victory
  • How to make Stronger Together a sustainable strategy in the business

Be the Brand

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Presenter: Steve Yastrow

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Your most powerful marketing happens when employees interact with customers. If every employee can “be the brand” every day, in each of their customer interactions, customers will develop strong, motivating beliefs about your franchise organization. 

Customizable for These Audiences: franchisees, store managers, and front-line employees 

Key Audience Takeaways:

  • Understand how employees impact customer brand impressions
  • Learn how to go beyond customer service to create compelling customer beliefs about your brand
  • Discover the connection between good “brand habits” and powerful, motivating customer experiences across your entire franchise organization
  • Learn ways to develop more engaged and committed employees 

Value to Your Business:

  • Drive revenue and profits
  • Clarify and strengthen your brand
  • Create a more powerful customer experience
  • Increase front-line employee engagement

Brand Harmony: The Connection Between Employees, Customers and Results

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Presenter: Steve Yastrow

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Customers form strong impressions of your brand when all interactions they have with your entire franchise organization blend in harmony to tell one clear, integrated, compelling story. How well is your company creating an experience of brand harmony for your customers? 

Customizable for These Audiences: franchisees, front-line employees, and franchisor marketing and executive teams 

Key Audience Takeaways:

  • Discover how to improve results through a fresh approach to marketing and branding
  • Gain insights into how to refine and communicate your brand story
  • Learn methods to strengthen your brand by creating a seamless, motivating customer experience across your entire franchise organization
  • Understand the value of creating strong employee “brand habits” throughout your franchise organization 

Value to Your Business:

  • Drive revenue and profits
  • Clarify and strengthen your brand
  • Create a more powerful customer experience
  • Improve effectiveness of marketing communications
  • Increase front-line employee engagement

Building Your Brand: Who Do Others Say That You Are?

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Presenter: Gina Schreck, CSP

With today’s technology allowing people to lay Google tracks all over the Internet, many forget to apply a strategic focus to help build or manage their brand. A brand is not as much what you say you do but how others talk about you. This program will help individuals and organizations see the importance of applying design, content and engagement strategies to their social media activities. We also dive into specific tools to help in brand management.

FORMAT: This can be delivered as a keynote or a deep-dive breakout

BOOM! Explosive Insights into Generational Marketing and Trending Technologies for Franchisees

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Presenter: Ford Saeks, CSP

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(Focus: Marketing, Customer Diversity, Trends, Generational Influence)  

Each generational group, from millennials to baby boomers, has their own specific characteristics, behaviors, and buying patterns. This has created new opportunities for franchisees to gain a competitive edge. In the race for relevancy, the one-size-fits-all marketing and communication strategy just isn’t very effective.  Avoid the generational landmines that can destroy your business. Discover how you improve your marketing to multi-generational marketplaces, in addition to how you manage multi-generational workforces.  Gain insights into what motivates millennials, Gen X, Gen Y, and Boomers, and how new technologies improve the process. You’ll leave this presentation armed with the tactics to engage the diverse demographics of today’s consumer.

Business Growth Innovation: Helping Franchisees Attract Customers and Make More Money!

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Presenter: Ford Saeks, CSP

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(Focus: Marketing, Sales, Customer Loyalty, Personal Accountability for Success)

Getting more customers, increasing the average transaction, and encouraging repeat sales are the goals of every business. Buyer behaviors are changing. The way your prospects make decisions on who to do business with is influenced by instant access to customer reviews, social proof and word-of-mouth referrals.  Ford will reveal the five keys to improve customer engagement that help you keep your sales pipeline full and shorten your sales cycles. You’ll discover how to increase foot traffic into local stores, attract qualified prospects to your website, and create a “buying culture” that works with any budget or business model. Franchisees will leave with fresh insights and action-steps that you can implement immediately to build trust & credibility that leads to increased revenues now and into the future.

Social Influence for Franchisees: How to Connect, Engage and Convert on a Local Level!

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Presenter: Ford Saeks, CSP

(Focus: Customer Retention, Building Trust and Credibility, Reputation Management, Social Media for Local Businesses)

Discover easy ways to leverage social media for your business in less than an hour per week.  This presentation isn’t about technology, it’s about communication and how you can stay relevant while encouraging first-time and repeat sales.  This program provides a blueprint for franchisees to increase visibility, connect with customers, and gain a competitive edge. You’ll get simple strategies that you can use on a local level to build relationships, attract top talent, uncover new opportunities, enhance customer service, and increase customer retention.  Find out how to build trust & credibility with social media websites that are best for your local business. You’ll love this fast-paced and interactive presentation where Ford demystifies these new mediums as they relate to franchisees in the new economy.