Topic: Marketing & Branding

Franchises face a significant communication challenge. It isn’t just your advertising that communicates your brand story. Employees need to learn how to Be the Brand. Steve Yastrow stresses the importance and benefits of communicating a unified story to customers.

In a franchise environment, it is especially important to create Brand Harmony between corporate and franchisee marketing efforts. Audiences will learn how every interaction customers have with them should blend to tell a harmonious story about the brand.

(Focus: Marketing, Customer Diversity, Trends, Generational Influence)  

Each generational group, from millennials to baby boomers, has their own specific characteristics, behaviors, and buying patterns. This has created new opportunities for franchisees to gain a competitive edge. In the race for relevancy, the one-size-fits-all marketing and communication strategy just isn’t very effective.  Avoid the generational landmines that can destroy your business. Discover how you improve your marketing to multi-generational marketplaces, in addition to how you manage multi-generational workforces.  Gain insights into what motivates millennials, Gen X, Gen Y, and Boomers, and how new technologies improve the process. You’ll leave this presentation armed with the tactics to engage the diverse demographics of today’s consumer.

(Focus: Marketing, Sales, Customer Loyalty, Personal Accountability for Success)

Getting more customers, increasing the average transaction, and encouraging repeat sales are the goals of every business. Buyer behaviors are changing. The way your prospects make decisions on who to do business with is influenced by instant access to customer reviews, social proof and word-of-mouth referrals.  Ford will reveal the five keys to improve customer engagement that help you keep your sales pipeline full and shorten your sales cycles. You’ll discover how to increase foot traffic into local stores, attract qualified prospects to your website, and create a “buying culture” that works with any budget or business model. Franchisees will leave with fresh insights and action-steps that you can implement immediately to build trust & credibility that leads to increased revenues now and into the future.

A MicroBrand is a little brand that sits on top of a big brand and is often the more powerful of the two. T. Scott Gross delivers how-to steps in clear, concise terms, and you’ll discover that you too can build a powerful personal or local brand and beat your competition! MicroBranding… How to Build Powerful Personal or Local Brands

Take-home ideas include how values shape your brand, the difference between a brand and logo, how to get more ink and air time, plus you’ll receive step-by-step instructions for building a powerful MicroBrand.

(Focus: Customer Retention, Building Trust and Credibility, Reputation Management, Social Media for Local Businesses)

Discover easy ways to leverage social media for your business in less than an hour per week.  This presentation isn’t about technology, it’s about communication and how you can stay relevant while encouraging first-time and repeat sales.  This program provides a blueprint for franchisees to increase visibility, connect with customers, and gain a competitive edge. You’ll get simple strategies that you can use on a local level to build relationships, attract top talent, uncover new opportunities, enhance customer service, and increase customer retention.  Find out how to build trust & credibility with social media websites that are best for your local business. You’ll love this fast-paced and interactive presentation where Ford demystifies these new mediums as they relate to franchisees in the new economy.  

Steve Yastrow has adapted all of his topics to audiences in different roles of the franchise universe. Franchisors, area developers, franchisee owners and franchisee staff all have benefited from Steve Yastrow’s focus on identifying areas of opportunity and the action steps needed to reach success.

Each of Steve’s topics will be tailored to fit your event’s schedule and needs. No two speeches are alike. Steve works with clients to adapt his ideas and topics to the specific needs of your event and audience. Each topic can be configured as a keynote or a longer-form intensive, interactive workshop.