Topic: Social Media

It is no longer enough to have a website for our businesses.  Consumers want to engage on blogs, wikis, Facebook fan pages and more.  They aren’t reading our ads, they’re not opening our e-zines, and they certainly are not picking up the phone when we make cold calls.

Sales and marketing were critical skills yesterday, but today the skill needed to succeed in business is conversing.  We must create, build, and manage our brand using conversations on-line.  Although this can seem daunting to some, it is easier than ever before to share your expertise, engage with consumers and build your business using social media tools.

60-90 min presentation. Included in this program is a 60-minute open forum conference call 1-2 weeks after the live event for participants to call in with questions that arise as they implement the new tools.

(Focus: Customer Retention, Building Trust and Credibility, Reputation Management, Social Media for Local Businesses)

Discover easy ways to leverage social media for your business in less than an hour per week.  This presentation isn’t about technology, it’s about communication and how you can stay relevant while encouraging first-time and repeat sales.  This program provides a blueprint for franchisees to increase visibility, connect with customers, and gain a competitive edge. You’ll get simple strategies that you can use on a local level to build relationships, attract top talent, uncover new opportunities, enhance customer service, and increase customer retention.  Find out how to build trust & credibility with social media websites that are best for your local business. You’ll love this fast-paced and interactive presentation where Ford demystifies these new mediums as they relate to franchisees in the new economy.