Topic: Social Media

Digital Spies, Hackers & Online Attackers

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Presenter: John Sileo, CSP

Bulletproofing Your Privacy & Profits in the Digital Age 

Every move you make in the digital world is tracked, recorded and exploited. Tools like smartphones, iPads, cloud computing and social media have shifted the competitive landscape in favor of cyber-savvy users, prompting a question: Are you in control of your digital footprint, or are you being controlled? Are you protecting the information your people share on social networks? Are mobile devices and free Wi-Fi a recipe for costly data exposure? If you unknowingly stack the deck in favor of cyber criminals and competitive spies, the results could be devastating. However, if you utilize technology to your advantage, your bottom line benefits. This presentation highlights current data privacy trends as well as practical, tactical solutions. 

Turn on the Lights: Technology Has Left Me In the Dark

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Presenter: Gina Schreck, CSP

DESCRIPTION:

Twitter, Facebook, iPads, Apps—STOP THE MADNESS!  Today’s technology is moving at the speed of sound and it can get very loud if we don’t learn to make it all WORK FOR US! 

This program will help you understand how to use all the available tools to be more efficient and more empowered.  Bring your gadgets and your questions and leave with solutions and knowledge that will even blow the socks off of a teenager! 

FORMAT:

Highly interactive and engaging with practical tips and tools delivered in an entertaining style. 

How Today’s Technology is Changing Our Work Environment

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Presenter: Gina Schreck, CSP

There is a new digital landscape, and the people in it have an insatiable appetite for new technology and being social within the franchise industry.  We have moved from consumers of media and content to participators and contributors, connecting and sharing.  This changes how work environments are designed and the tools we need to connect and share.  You need to know what the tools are today and how to address the needs of your teams.  

What you will learn in this session: 

  • What are the top social tools that employees are embracing today?
  • What kind of workspace does a new social worker require?
  • Mobile technology tools and their space design requirements
  • Tapping into the social knowledge pool to keep skills sharp and share your own expertise
  • The importance of staying relevant 

Cyber Security Crash Course

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Presenter: John Sileo, CSP

Digital Defense for Non-Technical Leaders  

At the heart of most data theft is lax cyber security: a broad term that will cease to intimidate you after this presentation. Technology evolves so quickly that people fall behind the digital curve and feel overwhelmed by the prospect of protecting the very data that underlies their wealth. In this state, decision makers tend to freeze, make excuses and assume that there is no reasonable, cost-effective way to protect their data. That assumption is both wrong and dangerous. This crash course forges a high-level, non-technical path through the sometimes confusing web of computer security, mobile technology, Internet connectivity, online privacy and cloud computing. In cyber security, you don’t have to do everything, just the right things. John’s presentation focuses on these triggers, including the most critical aspect of cyber security – human behavior.  

Social Engineering Self Defense

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Presenter: John Sileo, CSP

Fraud, Deception & Manipulation Detection

Human beings are always the weakest link in the security, privacy and profitability of your information assets. And they are the most overlooked, least expensive weapon in the fight against fraud, data breach and profit erosion. But you can’t train people to detect and deter deception with a dry Power Point presentation. Your audience needs to experience the feelings of fraud first hand; they need to understand the brain science behind manipulation. In this highly interactive session, John takes a deep dive into the tools and tricks used by social engineers. By building reflex-based awareness around how tools like Facebook, trust shortcuts, ego stroking, greed appeals, and cortisol flushing enable social engineers, John will dramatically reduce the threat profile of your executives, employees and even your customers. Instead of your weakest link, those same humans will become your first line of defense.

DEEP DIVE into working in a MOBILE WORLD

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Presenter: Gina Schreck, CSP

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Today’s leaders and employees are on the go. Work is no longer done sitting behind a desk 8 hours a day. Our new mobile world brings new challenges to working effectively. Come and discover valuable technology tools to allow you to stay productive wherever you are. This session will be interactive and you will help us identify the top challenges for working in mobile environments and then we will present solutions, ideas, and best practices.

In This Session You Will Learn:

  • What is the best MOBILE hardware: Top tablets, smart phones, and productivity gadgets
  • Which accessories bring serious solutions
  • The top apps for staying productive at home, at work, and on the road
  • Managing your social media and online reputation
  • Efficient and time-saving app solutions for maximizing productivity when managing and operating a business

DEEP DIVE into Strategic Social Marketing: Using Today’s Tools To Build Business

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Presenter: Gina Schreck, CSP

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There are so many social tools available today and anyone can become overwhelmed and paralyzed trying to use them all. This program will explore the most popular social media tools and how each is used to build relationships and ultimately, business. From Instagram, LinkedIn and Google Plus, to Twitter, Pinterest and Facebook, businesses today must understand what the tools are and if their target market is active on the sites.

In This Session, Participants Will Learn:

  • How to optimize their personal LinkedIn profiles for greater reach, more powerful marketing and establishing themselves as thought leaders in their industry.
  • What apps to include for maximum marketing power and how often to be “social” on LinkedIn.
  • How to use Facebook for both personal AND professional connections without blurring those lines.
  • How to manage a business page that engages a community of potential clients for you.
  • Why Twitter is the most powerful social sales tool available for anyone in business and how to get on board.
  • How to create lists on Twitter for content that keeps you learning as well as prospects you want to engage and build relationships with.
  • How to use Google Plus to increase your search power.
  • How often to post and how your posts differ to engage your audience with Google+’s visual power.
  • What are Hangouts and how you can use them to add value to your clients.
  • How to think “social” as a business. Everyone can be a content creator and visual storyteller for your business and brand. We will explore Instagram, SlideShare and Pinterest to discover ways to connect with leads on each platform.

Building and Managing Brand YOU!

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Presenter: Gina Schreck, CSP

Today, more than ever, we each need to manage our brand, online and offline for career and business success. It doesn’t matter if your company is large or small, personal branding and management of that brand is vital.

In This Session, Participants Will Learn:

  • The importance of “Google Tracks” and how to lay more of them for branding success
  • Your marketable assets—take an inventory and get them in tip top shape
  • How to identify brand champions and industry influencers to help you reach a larger audience
  • Specific strategies to use today’s tech and social tools to magnify your reach
  • How to use tools like LinkedIn to really stand out and get noticed
  • What has changed in this new landscape
  • How (and why) to think “Digital First” within the entire organization
  • How to stand out as an expert resource in your space
  • What is “Social Influence” and does it matter in your world?
  • Tapping into the social knowledge pool to keep your skills sharp and share your own expertise
  • Steps to take TODAY for your business to survive this digital revolution

Doing Social Right: Build Your Business and Manage Your Brand Using Today’s Technology Tools!

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Presenter: Gina Schreck, CSP

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Facebook, LinkedIn, Twitter, Instagram, YouTube … Just to name a few!

The skills and tools needed to build business yesterday are no longer enough today! Consumers are tech-savvy and very SOCIAL. We have gone from “push” marketing methods, like cold-calling and mailers to “pull” marketing methods using conversations on social media sites and tweets to turn prospects into clients.

In This Program Participants Will Learn:

  • How to apply a strategic approach to your social media efforts to build a targeted and engaged community, without letting it consume your life.
  • Developing content strategies & hosting social media events, to learning to listen to your community and monitor what they are interested in,
  • Social goes beyond the tweet. It’s no longer enough to “Do Social Media,” now you must know how to “DO SOCIAL RIGHT.”

Successful Inbound Marketing: Attracting Sales in a Digital World

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Presenter: Gina Schreck, CSP

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Nothing has changed sales as much as search, and with the rise of mobile devices, today’s consumers call the shots and set the pace in the sales process. They have already done the research and know all about you and your services before they ever make contact with you, thanks to Google search. Your job is to have enough great content on your sites to attract, inform, and establish social proof to win at the content-marketing game.

In This Session, Participants Will Learn:

  • How to start planning content that is findable
  • The content platforms that attract
  • Turning LIKES into LEADS with a great content strategy

Thriving in The New Digital Landscape

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Presenter: Gina Schreck, CSP

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Will you be employable in 5 years? Will your business be relevant? What are you doing today to stay connected, learning, and ahead of the pack? We have seen a radical shift in how people are using technology tools to connect, learn and stay out front as thought leaders. This shift, or revolution, has caused some to dig their heels in and refuse to embrace the new tools, while others are leading the charge and rising to the top.

Leaders must stay relevant and show others how to use the tools of the day to recruit and retain top talent. It’s no longer acceptable to “do business the old way.” Employees and team members must learn to think like entrepreneurs trying new tools and thinking social from the inside out.

In This Session, Participants Will Learn:

  • What has changed in this new landscape
  • How (and why) to think “Digital First” within the entire organization
  • How to stand out as an expert resource in your space
  • What is “Social Influence” and does it matter in your world?
  • Tapping into the social knowledge pool to keep your skills sharp and share your own expertise
  • Steps to take TODAY for your business to survive this digital revolution

5 Secrets that Will Change Your Approach to LinkedIn Networking

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Presenter: Alice Heiman

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“It’s just like real life. You say hello when you see me at the coffee shop, say hello when you see me online.”

Thousands of people are on LinkedIn and not taking advantage of its power. What are you doing on LinkedIn? If you think about what you do to build and maintain your network in person, you can apply that on LinkedIn. I will share the 5 secrets and you won’t be able to wait to log in and change your approach.

Case Study: Top Level Meeting Planner

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Presenter: AniMates

Situation:  

This event company has long held a showcase for cutting-edge meeting and event technology for its network of independent event planners. During a recent show, they were spotlighting how to use Twitter within a meeting, as it was becoming a huge trend. Of course, this couldn’t be done in a normal PowerPoint-present style way. 

Solution:  

The company emcee, and her co-host Eddie the Eagle used Twitter on stage to highlight how to use the technology. She communicated some of the confusion and concern that a lot of meeting planners were having at the time, while Eddie (being a bird and thus knowing about Tweeting) came to her aid. 
 
Together, they explained things like hashtags, trends, handles and how to use live Twitter feeds at events. Eddie even demonstrated some of his Tweets, displaying them in a real-time scroll. 

Results:  

The emcee and Eddie addressed the topic with humor, charm and a little self-effacement. They were able to demonstrate the technology in a way that made the audience laugh, and overcome some of its initial misgivings and objections.

Social Influence for Franchisees: How to Connect, Engage and Convert on a Local Level!

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Presenter: Ford Saeks, CSP

(Focus: Customer Retention, Building Trust and Credibility, Reputation Management, Social Media for Local Businesses)

Discover easy ways to leverage social media for your business in less than an hour per week.  This presentation isn’t about technology, it’s about communication and how you can stay relevant while encouraging first-time and repeat sales.  This program provides a blueprint for franchisees to increase visibility, connect with customers, and gain a competitive edge. You’ll get simple strategies that you can use on a local level to build relationships, attract top talent, uncover new opportunities, enhance customer service, and increase customer retention.  Find out how to build trust & credibility with social media websites that are best for your local business. You’ll love this fast-paced and interactive presentation where Ford demystifies these new mediums as they relate to franchisees in the new economy.