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Volume 1, Issue 27
Kwik Clip!

Lt. Col. Rob “Waldo” Waldman, The Wingman



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Never Fly Solo!


We are thrilled to announce the addition of Lt. Col. Rob “Waldo” Waldman, The Wingman, to the SPEAK! team. Waldo is an extraordinary presenter with a powerful message that we think every franchise audience should hear, ‘Never Fly Solo!’. With this powerful message Waldo teaches his franchise audiences how to:


Here’s a taste of Waldo’s message for franchisees:


Flying solo in your franchise? You might think so. But take a good look around. You have support staff and managers. You have the home office, suppliers, and vendors, and distributors. And you have colleagues, family members and significant others. Today in our super charged, highly competitive world of constant change, the top franchises who build trust and work as a team will dodge the missiles and win. By committing yourself to excellence and placing your trust in those around you, you can overcome obstacles, adapt to change, and break performance barriers during adverse times. By placing your trust in your franchise wingmen and by being a wingman to your customers and team, there is no mission you can’t complete!


Wow!  Like I said, a message that we think every franchise audience would benefit from hearing!



Kwik Tip


And here’s more insight into Waldo’s invaluable franchise-relevant content…


Walk the Flight Line: Leadership, Appreciation, and Being a Wingman at Work
By Waldo Waldman

The best leadership lessons are often learned when we mess up.
When I was a young Captain, I verbally disrespected a maintenance crew chief for not fully fueling my F-16 before an important training flight.  It wasn’t a big deal, but I was frustrated because it would cut my training short.
After landing, my commander, who heard about how I treated the airman, ordered me to walk the flight line to see what the soldiers did behind the scenes so that I could do the coolest job in the world – fly the F-16.
The experience was humbling, to say the least.  I did inspections, changed tires, and yes – re-fueled jets. The work was much harder than I expected. Quite frankly, I really didn’t understand what the soldiers did every day to make sure the pilots were mission-ready.  As far as I was concerned, I was the officer and they were enlisted. They worked for me.
I was cocky and had an ego.  I wasn’t a wingman.
After “walking the flight line”, I got to know the airmen as people and learned about their dreams and passions.  Some even wanted to fly the F-16 but couldn’t because they didn’t have the money or the grades to go to college.  It made me thankful for the blessings that I had growing up which afforded me more opportunities.  What I ultimately realized was that I really didn’t know the people who worked with me.  I never took the time to appreciate these unsung heroes who truly had an impact on the mission.
Who’s flight line do you need to walk in your franchise system? Who are the unsung heroes who do the tough jobs in your home office or even on your own staff every day? Do you know them?  Do you thank them?  Do you appreciate them?
People work harder and go the extra mile when they are appreciated. They also adapt to change and are more resilient.  

Walking the flight line not only improves morale and relationships, it improves performance and profitability!


Let us know if you are interested in booking Waldo for your next franchise convention or regional meeting. He’ll knock it out of the park – we promise!

More soon…



P.S. Here’s a testimonial from one of Waldo’s many franchise system fans:  

“Through meticulous research and military precision, you identified the challenges our organization faces and delivered a presentation in such a credible fashion that attendees are still mentioning you by name (even though three months have passed since you last addressed them!)  The 400 wingmen from our franchises were at the edge of their seats for the entire presentation during which you made them all participate, laugh and even shed a few tears.”

– Jim Bridger, Director of Franchise Services; AmericInn


Katrina Mitchell

Chief Match Maker
Franchise Speakers That Deliver!
We know the Franchise World. It’s all we do.

303-669-9905 Cell
katrinalmitchell (skype)


Published on Wednesday, February 19, 2014


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Testimonials –

Waldo Waldman


“Your presentation was right on the mark, and we were impressed with your level of customization. You knew our products. You knew our opportunities and successes. You even knew the people in our stores! You truly went above and beyond.”

Sheldon Harris, CEO
Complete Nutrition

“Waldo was the perfect speaker to kick things off, as his blend of humor and encouragement helped get our group engaged and excited. I was very impressed with the amount of research Waldo did ahead of time in preparing for our convention, making sure he understood our audience and their motivation for attending the event. His stories were relatable and thought-provoking, and I found myself captivated by the overall presentation.”

Peter Taunton, Founder/CEO
Snap Fitness

“Your presentation was fresh and entertaining. You seemed to have the right combination of interesting personal stories, relating a leadership lesson. You successfully package all this in the Wingman wrapper. Well done.”

Mike Bidwell, President & COO
The Dwyer Group

“We booked Waldo for our annual franchise summit where our theme was centered on leadership.  Waldo spent several hours with us on the phone in the weeks prior to the summit to ensure he understood our business and our desired message.  He even went to one of our Sub Shops to get the “Lenny’s Experience” first hand.  As our closing speaker, his powerful, compelling and Lenny’s customized presentation resonated with all of our franchisees and corporate staff.”

George Alvord, CEO
Lenny’s Sub Shop

“Your keynote speech on Teamwork, Trust and Leadership were integral to our successful program at our convention. Our organization is made up of hundreds of franchise owners who must rely on our HQ as well as one another to reach our full potential. What a great way for our network to get pumped up and learn a valuable life-lesson along the way.  I have confidence your presentation and inspirational approach will lead to increased sales, performance, and trust throughout our organization.”

Joe Lindenmayer, President
TSS Photography

“Through meticulous research and military precision, you identified the challenges our organization faces and delivered a presentation in such a credible fashion that attendees are still mentioning you by name (even though three months have passed since you last addressed them!)  The 400 wingmen from our franchises were at the edge of their seats for the entire presentation during which you made them all participate, laugh and even shed a few tears.”

Jim Bridger, Director of Franchise Services



What Our Clients Say About Us!


“We love working with SPEAK! They made it all so easy and we really appreciate how they helped us manage the speaker process with their proactive systems. We have already started working with them to find another great speaker for 2015 and we just finished our 2014 event!”


Lynn Chapman, Regional Director of Field Operations & Event Manager
Showhomes Franchise Corporation



“Working with SPEAK! was a great experience from start to finish. We made a last minute decision to bring in an outside speaker for our Area Developer Retreat and Katrina and her team found us the perfect match. SPEAK! anticipated every detail and the entire process was fabulously smooth and easy. Overall working with SPEAK! was an awesome experience and we’ll absolutely continue to make SPEAK! our first call for future events.”


Karen Halman, Director of Training

Liberty Tax Service



“Working with SPEAK! was a great experience from start to finish. Katrina and her team went above and beyond in helping us find the right speakers and entertainers for our annual franchise convention. The relationship was fantastic – easy and stress-free just as SPEAK! promises! From bringing us speaker options that fit our content objectives and our budget to tracking all the logistical details for our speakers, the SPEAK! team nailed it. Our franchisees enthusiastically and repeatedly have been telling us this was by far, the very best convention they have ever had and having SPEAK!’s help was a big part of our overall success. We will continue to work with SPEAK! for any future speaker, trainer, emcee or entertainer needs.”


Chris Buitron, VP of Marketing

Senior Helpers



“We recently worked with SPEAK! to find the right speaker for our annual convention and what a great experience. Katrina and her team helped us find just the right speaker to deliver a truly inspiring message on teamwork. Though we have an excellent convention management process in place that has served us very well over the years, adding SPEAK!’s services to our convention team to manage the speaker portion was a great asset. We look forward to continuing to work with SPEAK! for any of our upcoming speaker needs.”

Brian Spindel, President & COO



“SPEAK! helped us find the perfect speakers for the annual Faegre Baker Daniels Franchise Summit. Katrina took the time to really understand our attendees and made her recommendations based on the event culture and our learning objectives. SPEAK! knocked it out of the park for us and my only concern, is Katrina, how are you going to beat this next year!? Overall an outstanding experience. If you are a franchisor looking for franchise-savvy outside talent to support your franchisees, SPEAK! should be your first call.”

Brian Schnell, Partner
Faegre Baker Daniels



“We just had, by far, the very best convention speaker we have ever had and you made it possible. I cannot think of a single thing I would change in my experience of working with you and your team. You delivered everything as promised, you were consistently prepared and most importantly we felt well cared for with your proactive communication and follow-up. This is the first time we have ever worked with any outside organization to help us with our speakers and you absolutely knocked it out of the park. You have earned a customer for life!”

Bob Bingham, President & CEO
The little Gym International



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