Leadership by CHOICE – by Lou Heckler

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Volume 1, Issue 10
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Lou Heckler


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A Master Storyteller!


With more than two thousand speeches and workshops on his resume, Lou Heckler brings years of practical experience to the platform every time he speaks. He knows that franchise operators want do-able ideas, not a bunch of academic theories or motivational fluff. He does use a whimsical sense of humor and a compelling story-telling ability to make his points clear and fun to experience. Listeners feel like he is speaking to an audience of one and meeting planners find him as enjoyable to work with off-stage as on.


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Leadership by CHOICE
By Lou Heckler, CSP, CPAE



Great leaders reach a high level of performance because they choose to lead and, as such, aren't normal! Normal is following the pack. Normal is holding back. Normal is jogging in place. Great leaders move ahead by making these choices in their lives:

Competence -- People who wish to lead are life-long learners and they know that just "staying even" won't get them anywhere. They build into the regular schedules opportunities to learn and grow and stretch. They never presume that yesterday's knowledge and talents will still work tomorrow.

High Expectations - Leaders realize that most people rise or fall to meet the level of expectations they set - or others set for them. They constantly look for ways to do new things that will help them see beyond where they are now. They also know that sometimes they have to reach well beyond what seems possible, agreeing with author Roger von Oech (A Whack on the Side of the Head) that it's easier to tone down a wild idea than it is to tone up a dull one.

Ongoing Relationships - Leaders know that the world moves at the speed of relationships and they are committed to dynamic networking. The absolutely love to link people together and especially to link people to fresh ideas. They are nurturers and encouragers.

Innovation - Top performing leaders love to look at old problems in fresh ways. They strive to avoid patterned thinking and engage in brainstorming sessions with people of many disciplines when they face challenging problems. They often agree with artist Pablo Picasso: "Every act of creation is first an act of destruction."

Clarity - Nothing gets done well if people aren't clear about the direction they are moving. Effective leaders work with fervor to insure their messages are clear and the organization goals are explained to the "nth" degree. With that in mind, these leaders seek constant feedback on their own performance to insure they aren't inadvertently blocking people from being their best.

Excitement - Great leaders literally can't wait to get up in the morning and get going on their current projects. They bring an energy and enthusiasm to everyday activities. To that end, they work tirelessly on good health habits, frequent exercise and reasonable amounts of sleep.

The question is often asked if great leaders are born or made. The answer is likely a little of both. In our research, we lean more heavily toward the "made" answer. They become leaders by making the CHOICE!

Many of our clients are looking for a dynamic, engaging keynote that gets their franchisees thinking, laughing and learning and are working with a limited budget. Lou Heckler is a fantastic choice and with a keynote fee of $6,500 he brings huge value for the investment. Let us know if you'd like to brainstorm how Lou can help support you by delivering just the right message to your franchisees!


Phone: 720-304-3710

Email: Katrina@franchisespeakers.com





Katrina Mitchell 
Chief Match Maker
Franchise Speakers That Deliver!

We know the Franchise World.  It's all we do.

303-669-9905 Cell
katrinalmitchell (skype)

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Kwik Quotes


"We were charmed, thrilled, and entertained by your powerful, motivational message. Thanks again and well done!"

Bob Bowman, Executive VP
Waffle House

"I have gotten rave reviews of your presentation from deep in the ranks and all the way up to the Deputy Assistant Secretary for HR. Your delivery and stage presence combined with a clear message was right on the mark."

J. Kim Deck
Senior Advisor to the DAS for Human Resources and Chief Human Capital Officer
Department of the Treasury

"As conference planning chairperson, engaging Lou to do a keynote presentation and session at our annual conference was the best move I could have made! He was an absolute delight to work with, and our conference attendees had nothing but superlatives to say. Dynamic, Engaging, Motivational, Inspiring, Captivating, Awesome, Wonderful, Phenomenal, Re-energizing and Relevant, are just a few of the adjectives expressed by our attendees to describe his presentation. His ability to weave story telling and humor into his message is truly amazing and refreshing."

Susan Kerns
2011 Conference Planning Chairperson
Association of Insurance Compliance Professionals