Why Aspen Trees are a Great Analogy for a Franchise Network – by Greg Nathan

Having trouble viewing this email? Click here


Company Logo



Kwik Clip!

Greg Nathan


Interesting Image

Greg Nathan on the Value of
Selective Recruitment


Kwik Connect!

Would you like to work directly with
Greg Nathan?

Greg will be available March 20 - 28, 2012
for Custom sessions in North America!

This is a great opportunity to co-create a targeted 1/2 day or full day program for your team based on Greg's actionable content and your specific objectives. 


In last week's blog, Greg Nathan guest posted a recent article on why aspen trees are a great analogy for a franchise network. We got such great feedback from our community that we thought it worth featuring in this week's Kwik Clips as well. We would love your feedback!

Why Aspen Trees are a Great Analogy for a Franchise Network

Greg Nathan
Founder, Franchise Relationships Institute

This past fall, while in Denver I had an opportunity to go for a drive in the Rocky Mountains with a colleague, Katrina Mitchell, who lives in the vicinity. At one point we pulled over to view an amazing sight - a mountain covered in glistening, golden Aspen trees of all shapes and sizes.

The effect of these beautiful trees, shimmering in the breeze was spellbinding. Katrina explained that Aspen forests are actually one living organism connected underground.

On returning to Australia I did some research on Aspen forests and discovered they are incredibly hardy and adaptable, with root systems that are often thousands of years old. I also learned the Aspen are often used as a symbol for strength of community.

What a great analogy for a franchise network - a community of business people, growing together and drawing strength from their interdependent connections.

Indeed, this combination of individuality and connectedness is one of the keys to success in franchising. However getting the balance right isn't easy. Too much individuality creates chaos and an inconsistent customer experience. It also deprives franchisees of the benefits that come from true collaboration.

On the other hand too much connectedness can cause franchise systems to become excessively internally focused. Franchisees can also become overly dependent on their franchisor. Common symptoms of this are not taking responsibility for one's own growth and failing to take the initiative to promote the business locally.

So how do franchise systems achieve the right balance? I suggest there are two factors. The first relates to selection and induction, the second to franchisor leadership.

The goal of a selection and induction process is to ensure each franchisee is ready, willing and able to take responsibility for managing their own business. Sure, they will need to draw heavily on the support of their franchisor in the early stages. But they ultimately need to develop the confidence and skills to stand on their own.

Taking responsibility for one's own business is different to being a loner. People who have a deep need to always call the shots, have their own way or who habitually resist the rules of others, will find it hard to operate in a franchise network. In other words franchisees must be willing to fit in and occasionally compromise their own short term interests for the longer term good of the group.

With regard to leadership, franchisors need to regularly define and clearly communicate which aspects of their franchise system are fixed or non-negotiable, and what aspects are flexible and open to local innovation. They also need to provide opportunities for ongoing learning and development to keep people green and growing.

Just like an Aspen forest, great franchise systems enable franchisees to stand tall and grow on their own while they simultaneously remain connected and draw strength and protection from the group.

If we are open and observant, nature can teach us a lot about effective teamwork, which is critical for success in all areas of life, especially in a franchise network.


Often described as the international thought-leader and expert on franchise relationships, no one understands the unique challenges and rewards inherent in the franchisee-franchisor relationship like Greg and his team of psychologists at Franchise Relationships Institute. They have spent 20 years researching the science of successful franchise relations. Working with hundreds of franchise systems around the world, Greg and his team have developed some remarkable tools and models to help franchisors create profitable partnerships.

Greg's US Travel Dates:

Curriculum would be custom designed to address specific the objectives of your franchise system and could include:

  • A targeted day of practice, role plays, tools and techniques on how to make Advisory Council's work with a focus on getting the most out of your collective intelligence
  • A strategic leadership session on instilling and developing a healthy franchise relations culture
  • A field support 'Boot Camp' style day of tactical tools and techniques for improving communication, managing conflict, implementing change
  • A combination of all three!


Working with Greg to co-create a plan for establishing and sustaining healthy franchise relations is an invaluable investment for any franchise system.


We have had a client postpone their 3-day custom session with Greg leaving us with several days open in his calendar. As a result he's available at a substantially reduced fee.


The fee for a full day of custom training is $7,500 and ½ day is $5,000. This is half of Greg's regular fee of $15,000 for a full day and $10,000 for a ½ day. Also, because Greg will be here in North America, travel expenses will be for domestic travel only which represents another savings of almost $7,000!


Let me know as soon as possible if you are interested - these are the only confirmed dates we have on Greg's calendar for 2012.

More soon!



Interesting Image 


Katrina Mitchell, Chief Match Maker
SPEAK! Franchise Speakers That Deliver




If you would like to opt out,

 click here to unsubscribe.

SPEAK! Franchise Speakers 2229 Mariposa Ave Boulder, Colorado 80302 United States (720) 304-3710




Kwik Quotes


"Franchisors that are committed to a strong system can implement Greg's ideas to increase profitability and moral immediately!"

Michelle Rowan, COO
Franchise Business Review

"Greg really knows franchisee/franchisor relationships. We left with a lot of great ideas on how to use successful relationships to create successful franchise businesses."

Rhonda Mikelenas, Business Development Consultant
Kumon North America

"I loved all of the interaction! Greg really integrates great science and psychology into the world of franchising!"

Daniel Brumfield, Marketing Communications Manager
Homewatch CareGivers

"I believe this will prove to be one of the best investments in our business we have made."

Mike Kinnen,
VP Operations
Big O Tires

"This is a relevant program for anyone in franchising regardless of your experience. It is easy to absorb and leads to ongoing self-exploration."

Joey St. John,
Vice President Development & Operations
Jump Bunch, Inc.

"Powerful and motivating. Highly recommend + will! I can sincerely say this Boot Camp has change my life."

Roselyn Morelock,
Vice President
Children's Lighthouse