AniMates: Convention Transformation with a POW!

Picture your next franchise event utilizing a live computer-generated character—one which expertly sews together your convention theme and content, infusing appropriate humor, defusing tough situations and connecting the dots throughout the various sessions. When we first heard about AniMates by Live Spark, over here at SPEAK!, we were both highly intrigued and a little bit confused. But after checking out a few of their case studies, we are nothing but enthusiastically over the moon with the potential for our franchise clients.


I hope your curiosity has been piqued. 🙂  Here’s one case study that brings the concept to life:


This HVAC/Plumbing franchise system wanted to get all their independent dealers/business owners together to have business-critical sales training. They needed to convey a lot of information over three days, but present it in a way that overcame objections to changing individualized processes for one system of selling.


We created an AniMated character to emcee and interact during the training who was one of the audience—an independent dealer. He knew all the inside information, how it was for the people in the audience, and why they were resistant to change. He was able to ask the tough questions on their minds and help the trainers make the case for the new training.


The audience had full participation throughout the event, and increased buy-in. They could see how the training would benefit them, and at the same time felt like their objections were known, heard, and acknowledged.

And, of course, AniMates are completely personalized for each and every event, based on your franchise culture and event objectives. It’s incredible!

To find out more, contact me. I’m bubbling over with the vision…are you?  🙂 

More soon,


P.S. Live Spark also specializes in Custom Games. A gym franchise utilized an AniMates emcee who hosted an event long customized competition and created more than a POW for the attendees! Ask me about it.

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