Choosing a Theme for Your Meeting

One of the most important strategies for creating a cohesive and memorable event for your franchisees is to create a theme for your event.  Once you have identified the three key objectives for the event overall, now it’s time to commit to a punchy, fun and identifiable theme.  Think of your content objectives as the hub of the wheel, the theme as the rim and every other component as a spoke.  There are many, many spokes including engaging speakers, compelling breakout topics, the right food choices and meal schedules, and enough time allocated for networking and social events just to name a few. 

What’s important to remember is that everything will roll more smoothly around a central theme.



Chip Eichelberger, CSP has switched on over 854 conventions in the last 17 years. Chip has generously allowed us to share his helpful (and lengthy) list of convention themes ideas. 

Choosing a Theme for Your Meeting
Chip Eichelberger, CSP

Choosing your theme’s tagline is critical because it provides the centerpiece idea from which the meeting presenters will focus on. They must reinforce the key messages of the event that will be the clear call to action when everyone leaves. It is a challenge to continually come up with great meeting themes. I have compiled a list of some of the themes I have seen over the years for you. I hope it can help you brainstorm potential options. A few thoughts before you get to the list. 

After you have selected your theme, you can creatively intertwine elements of the theme into each aspect of your meeting:

    • Create a logo, PPT template for the presenters
    • Choose a color scheme
    • Clarify what the theme means for all presenters and what the leadership has decided to be the key messages – communicate effectively
    • Send out teaser invitations by mail, email, audio and video clips
    • Coordinate special events, meals, experiences tied into your theme
    • Look at potential teasers/gifts to be placed into the hotel rooms that can tie into your theme
    • Order ad specialty items that incorporate the theme – like shirts, bags, T-shirts, hats, pens, flash drives, etc. Even better, make them a surprise when they return to their hotel room.
    • Outfit your staff with special shirts with the meeting theme logo so they stand out
    • Create a follow-up program with a survey to ensure that the proper messages were received
    • Consider recording key messages from the presenters for Mp3 downloads or send out a CD/DVD to reinforce the messages

Chip’s Checklist of Possible Convention Themes

A World of Opportunities

A Whole New World

A Celebration of Success

A Spectrum of Opportunities

All Systems Go

Anything is Possible

Back to the Future

Back On Top

Becoming Agents of Change

Be Extraordinary

Beat (name of biggest competitor)

Better and Consistent

Beyond All Limits

Breakthrough To Excellence

Breaking Barriers

Breaking Down Barriers

Breakthrough Performance

Breakthrough To Excellence

Check out my

Building on the Best

Building for the Future

California Dreamin’ (Tie into the location of the event)

Commitment to Excellence

Creating Customer Connections

Creating Connections – Building

Creating Connections: Co-operating with Competition

Challenge Yourself

Charting the Course

Customer Focus

Discovering Natural Treasures

Dedicated To Your Success

Develop the Possibilities

Discover the Difference

Do Great Things

Don’t Stop Believing

Evolving With Our Business

Everything Counts

Expect the Best

Exceeding the Vision

Explore the Possibilities

Exploring the Possibilities

Facing the Future – Together

Facing Forward

Facing the Challenges

Focus on Success

Focus on the Future

Fusing Power and People

Gaining the Edge

Get Momentum

Get Switched On!

Get the Edge

Getting It Done

Getting You Prepared for 200_

Got Momentum

Growing Your Business

Great Expectations

Guide Their Journey: Improving
Customer Service

Higher, Faster, Stronger

Historic Proportions

Homecoming 200_

It Starts with Us

Igniting Team Spirit

Ingenuity @ Work

Innovate, Integrate, Motivate

Innovation Integration

In It to Win It

Journey To the Top

Keep ‘em Rollin


Leadership Next: Defying Gravity

Leadership: Share the Vision

Leadership: Precision & Performance

Leadership Challenge

Leadership Conference: Guiding the Way
into the 21st Century

Leading the Way

Leadership: Sharing the Vision

Legendary Leadership Lessons

Lighting the Future

Meeting the Challenge

Making a Difference

Make it Happen

Make it Matter!

Make Every Connection Matter!

Millennium: Honoring the Past, Treasuring the Present, Shaping the Future

Moving to Mastery

Make the Member Connection—Mission Possible

New Economy Efficiencies/Old Economy Relationships

Next Generation Leadership

Navigating the Future

Operation Excellence

People, Process & Performance

Peak Performance

Partners in Excellence

Prism of Possibilities

People, Purpose & Passion: The Pathway to Success

Pump Up Your Sales Success

Partners in Progress

Performance Driven

Pride and Performance

Play to Win

Portraits of Success

Power of the Past – Force of the Future

Peak Performance

Power Up!

Quality Connections Ready, Set, Grow

Right time – Right now

Rev Up Your Business

Selling Beyond Price

Sharing Solutions

Share the Vision

Shaping the Future


Success Oriented

Shoot for the Stars

Strategies for Success

Success through Synergy

Service You Can Trust

Switch It On

Swing For the Fences

Team (name of company)

Together Towards Tomorrow

The Challenge of Change

The Power of You

The _____________ Experience

The Pride and the Promise

Takin’ It to the Streets

The Power of Performance

The International Business Forum: Where Worlds Meet

The Future is Today

The Measure of Tomorrow

Taking Charge of Change

The Spirit of Adventure: Journey into
the 21st Century

Today’s Vision: Tomorrow’s Reality

Think Big

Take Action

Team Impact

Understanding What’s Important

Viva Las Vegas

Waves of Change: Oceans of Opportunity

We Create Opportunity

Where Technology Shapes Solutions

We Are All In

We’ve Got the Power

Winning Together

Working Together Wins

Yes We Can

Your Most Important Asset – People

You Ain’t Seen Nothin’ Yet


So there you have it thanks to Chip – an inspiring list of convention theme ideas.  We hope they are useful.

And if you happen to be looking for an amazing franchise speaker, you won’t be disappointed in Chip. He has a magical ability to generate enthusiasm, contagious energy, and results that last well beyond his program. He will make you look good and will be an indispensable part of your successful event!

Chip has learned that extensive research and planning is the key to delivering the best results. He doesn’t do canned presentations; he customizes them specifically for your franchise system and your event.

Let me know if you are interested in exploring the possibility of Chip supporting you at your next conference!

More soon!


P.S. Here’s what a few of Chip’s client’s have to say about his style: 

“Thank you for making our DS meeting a huge success. You kept the group involved, maintained high energy, tied your presentation to our theme, and drove our team to the board breaking crescendo. You showed our people they can break barriers and do something previously thought to be next to impossible. You gave us actionable ideas to help take our performance from good to great! You were just as good at the meeting for our 400 restaurant GM’s We are we booked you for both and gave the events such tremendous continuity.” Howard Nelson, Vice President of Operations, The Krystal Company

“Chip’s energy and training was perfect for our event. The ‘breaking of the boards’ at the end of the training event created confidence and excitement in those who were doubtful and a great sense of teamwork as each person cheered the others in their efforts. It definitely kicked off our event with class and excitement!” Kevin Lange, Director of Training, ServiceMaster Clean

“A video can only tell you so much about a guest speaker. You make an investment in someone to inspire your audience and hope for the best. I feel we got the best when we chose you to get us Switched On. The ease with which you connected with our General Managers was amazing! They were engaged and convinced of your message within the first two minutes. The energy that you put into tailoring your speech to our audience did not go unnoticed. Your level of preparedness helped to lend legitimacy to the message that we heard.” Dave Orenstein, President, On The Border Mexican Grill & Cantina


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