It’s a Love Thing

“Do you want your customers to love doing business with you?” asks Joe Calloway.

As a performance expert who helps companies align people, culture, and strategy to drive results, Joe’s strategy is not to help a company become a leader in their category, but instead to help them create a different category and be the only one in it!


In fact, his best-selling Becoming A Category of One, focuses on just that.

Here’s a recent post from Joe.  We think he’s right on the money…  

It”s a love thing.

“Do you want your customers to love doing business with you?”

Everyone answers “yes.”  No exceptions.  We all give lip service to the idea that we want our customers to love us, but very few of us are truly intentional about creating that love.

Customers that love you (and that are loyal and recommend you) don”t happen by accident.  Top brands and market leaders are very intentional about doing those things that make customers fall in love with them.

What are the behaviors that we must engage in to create customer love?

What do we have to do every time with every customer?

What are the things that we must never do?

Have we designed a culture that creates emotional connections with customers?

Apple has.  Southwest Airlines has.  Chik-Fil-A has.  Nordstrom has.

Maya Angelou said “People will forget what you said.  People will forget what you did.  But people will never forget how you made them feel.”

What feelings do you create in customers?


If not, you aren”t doing it right.

— Joe Calloway, CSP, CPAE

One of the things we love about working with Joe is that he is genuinely, authentically himself both on the platform and off the platform.  Joe is smart, insightful, funny and provocative and easily becomes part of our client’s franchise convention success team.  And although Joe has been inducted into the Speakers Hall of Fame, he doesn”t do traditional “speeches.”  Instead, Joe actively engages franchise professionals in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking throughout the system.  Here’s what one franchise company had to say about Joe’s recent engagement with them:

“We are in a dynamic phase of our company”s development and your book and presentation are helping make this healthy, productive growth.”
Lisa Fisher – Goddard Systems

Let us know if you might like to talk about how Joe can help your franchise system create and lead a “Category of One!”

More soon!

P.S.  Happy Groundhog Day.  If today was one that we were going to live over and over, how much energy would we put into making it truly GREAT?

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