Never Fly Solo! Helping Franchisees Understand the Power of Working Together

We are thrilled to announce the addition of Lt. Col. Rob “Waldo” Waldman, The Wingman, to the SPEAK! team. Waldo is an extraordinary presenter with a powerful message that we think every franchise audience should hear, ‘Never Fly Solo!’ With this powerful message Waldo teaches his franchise audiences how to:

  • Lead with Courage
  • Build Trusting Partnerships
  • Reach New Heights in the Franchise Industry


Here’s a taste of Waldo’s message for franchisees: 

Flying solo in your franchise? You might think so. But take a good look around. You have support staff and managers. You have the home office, suppliers, and vendors, and distributors. And you have colleagues, family members and significant others. Today in our super charged, highly competitive world of constant change, the top franchises who build trust and work as a team will dodge the missiles and win. By committing yourself to excellence and placing your trust in those around you, you can overcome obstacles, adapt to change, and break performance barriers during adverse times. By placing your trust in your franchise wingmen and by being a wingman to your customers and team, there is no mission you can’t complete! 

Wow!  Like I said, a message that we think every franchise audience would benefit from hearing! 

And here’s more insight into Waldo’s invaluable franchise-relevant content… 

Walk the Flight Line: Leadership, Appreciation, and Being a Wingman at Work
By Waldo Waldman 

The best leadership lessons are often learned when we mess up. 

When I was a young Captain, I verbally disrespected a maintenance crew chief for not fully fueling my F-16 before an important training flight.  It wasn’t a big deal, but I was frustrated because it would cut my training short. 

After landing, my commander, who heard about how I treated the airman, ordered me to walk the flight line to see what the soldiers did behind the scenes so that I could do the coolest job in the world – fly the F-16. 

The experience was humbling, to say the least.  I did inspections, changed tires, and yes – re-fueled jets. The work was much harder than I expected. Quite frankly, I really didn’t understand what the soldiers did every day to make sure the pilots were mission-ready.  As far as I was concerned, I was the officer and they were enlisted. They worked for me. 

I was cocky and had an ego.  I wasn’t a wingman. 

After “walking the flight line”, I got to know the airmen as people and learned about their dreams and passions.  Some even wanted to fly the F-16 but couldn’t because they didn’t have the money or the grades to go to college.  It made me thankful for the blessings that I had growing up which afforded me more opportunities.  What I ultimately realized was that I really didn’t know the people who worked with me.  I never took the time to appreciate these unsung heroes who truly had an impact on the mission. 

Who’s flight line do you need to walk in your franchise system? Who are the unsung heroes who do the tough jobs in your home office or even on your own staff every day? Do you know them?  Do you thank them?  Do you appreciate them? 

People work harder and go the extra mile when they are appreciated. They also adapt to change and are more resilient.  

Walking the flight line not only improves morale and relationships, it improves performance and profitability! 

Let us know if you are interested in booking Waldo for your next franchise convention or regional meeting.  He’ll knock it out of the park – we promise! 

More soon… 


P.S.  Here’s a testimonial from one of Waldo’s many franchise system fans:   

“Through meticulous research and military precision, you identified the challenges our organization faces and delivered a presentation in such a credible fashion that attendees are still mentioning you by name (even though three months have passed since you last addressed them!)  The 400 wingmen from our franchises were at the edge of their seats for the entire presentation during which you made them all participate, laugh and even shed a few tears.”

– Jim Bridger, Director of Franchise Services; AmericInn

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