Nice Bike by Mark Scharenbroich

In this week’s SPEAK! post, we have the privilege and pleasure of sharing a wonderful connected story from one of our speakers, Mark Scharenbroich.  It’s the term, “nice bike” that takes on a whole new meaning and can impact all of our relationships – both business and personal. We know you’ll enjoy this story!

Nice Bike

Quite by accident, I stumbled onto the Harley-Davidson company’s 100th year anniversary celebration in Milwaukee, Wisconsin.  I flew from my home in Minneapolis to Milwaukee for a speaking engagement.  Once I landed, I rented a Ford Taurus beige car for my trip.  I was suddenly surrounded by thousands of black leather, bandana wearing, hard-core Harley riders.  They had traveled across the world to celebrate 100 years of Harley-Davidson motorcycles.

I’ve never been on a Harley.  I’ve never dreamed of owning a Harley.  I’ve never thought of myself as a Harley-kind-of-a-guy.  But that day in my beige rental car, I wanted a Harley.  I wanted to be a part of the Harley gathering.  I wanted to see my wife Susan in black leather on the back of a Harley…(OK that’s a different issue.)

As I watched the interactions between biker to biker, two words surfaced that seemed to create a great connection.  A stranger would walk by a rider, glance at their Harley and simply say, “Nice Bike.”

It really hit me that once our basic needs are met, we all have two core needs.

Number one: We need to belong — to a family, a tribe, a faith community, a great company, a franchise system, a united team.  We all need to feel connected.

Number two, we all need to hear, “Nice Bike,” which translates to “I see you, I hear you, and I appreciate you.  This world, this organization, or this community is a better place because you’re in it. You belong.”

Nice Bike. It was the gold star on your paper in elementary school. It was being invited to sit at a lunch table in middle school. It was the high school teacher remembering your name on the second day of classes. It’s the smile from a stranger during your travels.  It’s a manager taking the time to let you know how much you mean to an organization.

Nice Bike may only be two words, but it can be broken down into three powerful steps:

1. Acknowledgement 

Acknowledgement is an awareness of others. It’s letting people know that who they are and what they do matters.  Instead

of thinking someone is doing a good job, it’s taking the time to say it out loud.

2. Honor 

Nice Bike is honoring other people and knowing what’s important — not to ourselves — but to them.  It’s giving a sincere compliment not because of what it will do for you, but because of what it will do for the other person. It’s serving others with a sense of passion.

3. Connect

Nice Bike is making a connection. It’s creating a bond — large or small — that makes a difference in the life of someone else.

Here is a perfect example of Nice Bike:  I attended a birthday party for a friend, Tim Line, who is married to Lori Line, a virtuoso piano player.  She owns and runs the largest woman-owned independent record company in the United States.

Tim was celebrating his 40th birthday, and Lori threw a party in their home with 75 people attending.  In the middle of the party, Lori gathered everyone together for a toast to Tim.  After the toast, Tim said, “I want to thank each and every one of you for coming tonight to help us celebrate.  You are all very special people to us, and I want to make sure you all know the role that each of you play in our lives.”

Tim went on to introduce each person and explain how they were connected to him.  He recognized every single person in the room.  You could see each person glow a bit brighter when Tim talked about him or her.  He acknowledged, honored and connected with every person in the room.  It was Tim’s night, but he really made it about his guests.  It was a true Nice Bike.

Would you like to make a difference in someone’s life?  It could be a stranger, a co-worker or a family member.  Acknowledge, honor and find a way to connect with them.  Find out what they value and Nice Bike them.  It makes for a fun and meaningful ride.

Part motivational speaker, part thought-provoker and pure entertainer, Mark shows us all how to authentically develop meaningful connections.

And for a surprise treat, check out Mark’s very fun character, “Coach Bowers” Many of our clients use Mark’s “Nice Bike” keynote as an opener for their convention and have the wacky and very fun Coach Bowers show up later that same day.  Take a second to watch this.  It’s a crack-up!

Let us know if you would like to talk about how Mark can help your franchise organization build stronger, more effective relationships – from franchisor to franchisee, from franchisee to managers and front-line staff and within the franchisor’s home office staff!

More soon!


P.S. Here is what a couple of Mark’s clients had to say:  

“Mark was GREAT! He really took our entire team on a fantastic ride and we were flooded with positive feedback from our franchisees. By carefully listening and intertwining comments from our CEO and founder into his sessions, Mark made it clear that he genuinely cared about connecting with our team. If you want a gifted speaker to deliver a perfectly memorable, inspirational, fun, and practical message which will set a positive and high energy tone for the rest of your event, Mark Scharenbroich is the one! This was our best conference yet and Mark’s presentation was greatly responsible for our success. I can’t wait to bring him back!”

Paul Erwin, VP of Administration
Pita Pit

“When you attended our CEO’s presentation just prior to your keynote and recited key elements of it to our franchisees, I knew that I had the best speaker money could buy. It was simply amazing!” 

Jim Bridger, Director of Franchise Services




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