Pushing It Up! – Lt. Col. Rob “Waldo” Waldman

Dramatic jet fighter footage, high energy music, and audience interaction are just a few of the ways that Lt. Col. Rob “Waldo” Waldman captivates his franchise audiences.  Both franchisee and franchisor teams walk away with tools and techniques to promote a system culture rooted in accountability, preparation, teamwork, and trust.  And what franchise system wouldn’t want more of any of those elements?!


Pushing It Up! – Lt. Col. Rob “Waldo” Waldman

You often hear people say that attitude determines altitude.  This is only partly true.  A more accurate formula is attitude plus action determines altitude. 

I don’t believe for a second that success is just about self–motivation.  If that were all it took, all any of us would ever need is a little pep rally now and again and we’d soar to the stars.  But after all the rah-rahs and the warm feelings wear off, it’s ultimately about action.  When you strap into yore jet, you have to push up the throttle and then release the brakes to take off. 

The World Rewards Performance, Not Philosophy! 

“Push It Up!” is about resolve combined with actions.  It means that you: 

    • Put forth consistent, maximum effort.
    • Discipline yourself to take action every day.
    • Stay focused (despite the missiles) until the mission is complete.
    • Face adversity with courage.
    • Know when to ask for help.

“Push it up!” is that one more sales call you make before you leave the office, and that extra hour of preparation before your team meeting. It’s that extra rep you do in the gym, and the investment you make in attending a personal development seminar.  “Push it up!”  is the things you do behind the scenes that your customers, front-line staff, fellow franchisees, and franchisor never see.   It is creating your future in your mind and then taking decisive action to make it happen. 

“Push it up!” is resisting the temptation to ease up, get complacent, and pull back the throttle when you get tired, the going gets tough, or the fears and anxieties creep in.  It’s about being fully accountable for the results you get.

Check out this video with Waldo and Katrina, Pushing It Up!



Let us know if you are interested in booking Waldo for your next franchise convention or regional meeting.  He’ll knock it out of the park – we promise!

More soon…


P.S. Here’s a testimonial from one of Waldo’s recent clients:

“Lt. Col. Waldman completely exceeded our expectations. We were familiar with his work and, based on previous testimonials, expected him to deliver a good message. Needless to say, he not only delivered an outstanding message, but he also delivered a great experience for our leaders. Waldo received one of the highest scores on our post event survey. He kept the audience engaged throughout his entire presentation. Waldo definitely motivated our leaders to “push it up” and take their leadership to higher levels. It is with great pleasure and confidence that I recommend Lt. Col. Rob “Waldo” Waldman as a keynote motivational speaker. His ability to motivate and inspire any audience is undeniable. We are happy to have had the pleasure of working with him and look forward to working with him again in the future.” 

Andrea Balanta, Sr. Marketing Analyst

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