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Choose The Right Franchise Speaker

Daren Martin, PhD

The Culture Architect

We all know franchisees are unique beings. They are one part enthusiastic entrepreneur and one part stickler for process and system. Each one is a different blend, but as franchisors, you want them to be both passionate advocates for your product or service AND know how to adhere to the model of delivery that results in consistency across your brand.

Daren Martin totally understands the nuances wrapped up in a franchise model and knows how to supercharge the franchisees ’ enthusiasm while honoring the consistent adherence to the structure that makes any franchise business amazing!

Combining humor, thought-provoking content, and a dynamic and engaging presentation style, Daren’s transformational speaking has inspired audiences to action all over the world.

Dr. Martin researches each franchise audience, brand, and culture so that when he takes the stage he is ready to have a live real-time conversation with everyone present.

He does NOT use PowerPoint opting instead for stories, research, and compelling content, that leaves his audience actually doing things he talks about and applying his message for months to come.

Daren Martin’s Quick Intro Video

Travels From:

Dallas, TX

Fee Range:


Favorite Food:

Thai Cuisine

Daren Martin's Bio

Dr. Daren Martin is the author of the bestselling A Company of Owners: Maximizing Employee Engagement, Whiteboard: Business Models That Inspire Action, Beached Whale: Learning to Swim in the New Ocean and The Sink.

Dr. Martin’s thought leadership and change strategies in transforming companies earned him the title The Culture Architect. Combining humor, thought-provoking content, and a dynamic and engaging presentation style, his transformational speaking has inspired audiences to action all over the world.

Dr. Martin ran his own business for 20 years and for the last 11 years has consulted for Fortune 200 companies, organizations, and small business owners from a wide range of industries. He has been in over 40 countries.

You can hear his business musings on his podcast The Daren Martin Show.

Daren Martin, Franchise Business Keynote Speaker

Partial Client List:

  • Bayer Crop Science
  • Burger 21
  • DL Rogers (Sonic)
  • Holly Frontier Corporation
  • Association of Ice Cream Vendors
  • International Panel Physicians Association
  • National Restaurant Association
  • Office Dynamics
  • Quality Service Contractors Association
  • TAB (The Alternative Board)
  • UPS
  • Verisign
  • Vistage
  • Daren Martin was our Keynote speaker at the 2016 conference of The Alternative Board Franchise owners. He was outstanding at getting and holding the attention of 200 plus egotistical business consultants/coaches for 3 plus hours. His message is fresh, practical and can be applied by all sizes of business owners in all industries and professions. I gave his book to all of my clients for Christmas and 5 months later they are still talking about the real world ideas they are applying.

    John Meetz, President The Alternative Board South Central Kansas (TAB)
  • Daren's humor, passion, and insight electrified our family of franchisees. His message was applicable and something that was rated as extremely useful by the franchisees. We will definitely be working with Daren in the future. Franchisees can be a tough crowd as each person may be at a different stage in their development. However, Daren's keynote was spot on. He was the highest ranked speaker of the meeting and they are asking for him to return!

    Arlene Johnston, Co-Founder & VP of Concept Development Burger 21 International Inc.
  • Hands down this was the best training I have taken during my 12 years work career and I’ve taken hundreds of courses working for Fortune 100 Companies. You made class fun, provided great examples and had no problem engaging the audience. The day flew by amazingly quickly which usually is the opposite. In my mind, this course was a true success since I started applying what I learned right away.

    Magdalena Milne, Director of Advisory Services, Management Consulting KPMG LLP
  • I would put your class up there with the first time I read the 7 Habits in terms of having an impact on my thinking. I’ll be digesting these principles for many years!

    Magdalena Milne, Director of Advisory Services, Management Consulting Jeremy Meadows, Sr. Risk Analyst Alliance Data
  • Daren Martin is the real deal. Daren’s has an easy, comfortable and confident style, and world-class facilitation skills. He lights up in front of a group and brings a high level of positive energy into the room. He’s a guy who does his homework and shows up able to rapidly develop a sense of intimacy with a roomful of very experienced, and highly skeptical sales people.

    Jack Keenan, Founder and President Jack B. Keenan, Inc.
  • Daren Martin, you Rock! I haven't enjoyed hearing a speaker so much in quite some time. I have never seen a speaker engage the audience so well and receive 100% participation at such a high energy level. Thank you.

    Lori Ashmore Peters, Attorney and Co-owner The Ashmore Law Firm, P.C.
  • Daren is an excellent communicator who has a knack for connecting with his audience. His teachings delivered immediate benefit to the way we deliver projects.

    Dave Harvey, Director Southwest Airlines
  • Your presentation showed preparation and confidence, and I really liked the way you brought everyone into the discussion with thought-provoking questions.

    Bruce Waller, CMC, CRP, Director of Business Development Armstrong Relocation

Daren Martin's Keynotes

Creating A Company of Owners: Maximizing Employee Engagement

This topic is based on Dr. Martin’s top-selling book A Company of Owners and is intended for company owners/executives/and managers. Establishing A Company of Owners results in a company where everyone treats the company as if it were their own. Zombie employees become extinct while rock-star employees thrive throughout.


  • Company Culture Killers (and how to eliminate them)
  • How to Create a BAM (Business Actionable Mantra)
  • Establishing a Powerful Identity
  • Push Play – Why Fun is Good Business
  • Hiring and Firing the Right People
  • Maximizing Employee Engagement
Acting Like An Owner

Making Yourself Indispensable To Any Company or Organization

This topic is based on Dr. Martin’s top-selling book A Company of Owners and is intended for individual contributors. Dr. Martin maps out core behaviors of people who have an owner mentality and describes how they consistently stand out and separate themselves from the pack.


  • How Owners Show Up
  • The Owner Identity
  • Leaving things Better Than You Found Them
  • Being Responsible
  • Going to the Ball
  • Maximizing Your Impact
From Salesperson to Trusted Advisor

How do you go from a transactional salesperson to being a “the sky’s the limit” trusted advisor? Sales people are only as good as their last transaction whereas trusted advisors are partners with their customers in an ongoing relationship.


  • Problem Solvers vs. Product Pushers
  • Establishing Traction vs. Making the Transaction
  • From Rap to Rapport
  • How to Make a Horse Thirst
The Science of Increasing your Influence

Become skilled at how people truly work. Learn to speak their language for optimal effectiveness and influence! Dr. Martin maps out a tried and true communication model that has been used all over the world for maximizing communication and influence. He also describes the science behind how to gain instant rapport with anybody anywhere.


  • Understanding Communication Styles and How to Speak Them All
  • How to Gain Instant Rapport with Anyone Anywhere
  • How You Show Up
  • The Science of Being Likeable
think/WOW – Customer Service

Customers don’t want to simply be “cared” for. Customers want to be wowed! Dr. Martin maps out the strategies found in his upcoming book – think/WOW for how you can have a business that results in raving fans and word of mouth promoters. Customer Service is one of the biggest differentiators in today’s economy and can be the single best way to outperform your competitors.


  • Good Wows/Bad Wows
  • The Power of Yes
  • Lagniappe
  • Where Wow Lives
  • Creative Thinking and Problem Solving

Thriving in the New World

The digital age has ushered in massive change and many companies and individuals have no idea how to swim in the new ocean. Dr. Martin establishes the burning platform regarding why today more than ever is “Grow or Die”. He references recognizable companies that failed to reinvent and what it cost them while outlining what you and your business can do to not only NOT be on that list but to drive the market. Leverage these tools and learn to strategically Reinvent for current and future success.


  • Grow or Die
  • Understanding the Life Cycle of Every Business
  • What is the New Ocean and How Do you Thrive in it
  • Dominating Your Market
  • The Difference Between Reinventing and Repackaging

Additional Resources

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