Gina Schreck, CSP

Digital Marketing Expert

Gina Schreck, CSP, will make you look like a ROCK STAR as she helps your franchisees understand how the changing business and marketing landscape is requiring new skills to survive. A professional speaker for over 15 years, Gina connects with audience members, using humor and real examples that they can relate to. Are you ready to show your franchisees how to adapt to the ever-changing world of digital marketing?

Clients Include:

  • IFX Strategic Franchise Conference
  • Hyatt Hotels
  • Coca Cola

Click here for sample client list

Speaker Bio

Gina is the CEO of SocialKNX, a digital marketing and social media management company, helping organizations use today’s technology to grow their business for the past 10 years. She has been ranked as one of the top 50 female influencers in Fast Company’s Influence Project and loves helping people “get it.” Using humorous stories and a high-energy style, Gina connects with audience members of all ages. She’s not the 20-year old entrepreneur telling your team what works, she’s been there and made it work!

An expert in digital and social marketing, Gina likes to help audiences see the “WHY” behind making changes to their business and marketing strategies. She shows how our digital landscape has changed, along with consumer behaviors, to convince even the most skeptical that they can use some of the new tools to connect with customers and acquire new business!

Not only has Gina has spoken to audiences around the globe both as a top keynote speaker and expert panelist, she also manages a team of 18 social media community managers and bloggers, helping organizations turn social media likes into real leads and business, including 4 franchise organizations.

Book Gina Now!

Travels From: Denver, CO

  Fee Range: $7,500-$10,000

“I had the very good fortune to have hired and worked with Gina on our organization's 2008, 2011 & 2013 North American Leadership Institute Meetings where she was a featured speaker to over 2,000 professionals. She is a favorite and we continue to get requests to have her back!”
Gil Marder, Educational Programs Specialist
Project Management Institute

Program Information

Will you be employable in 5 years? Will your business be relevant? What are you doing today to stay connected, learning, and ahead of the pack? We have seen a radical shift in how people are using technology tools to connect, learn and stay out front as thought leaders. This shift, or revolution, has caused some to dig their heels in and refuse to embrace the new tools, while others are leading the charge and rising to the top.

Leaders must stay relevant and show others how to use the tools of the day to recruit and retain top talent. It’s no longer acceptable to “do business the old way.” Employees and team members must learn to think like entrepreneurs trying new tools and thinking social from the inside out.

In This Session, Participants Will Learn:

  • What has changed in this new landscape
  • How (and why) to think “Digital First” within the entire organization
  • How to stand out as an expert resource in your space
  • What is “Social Influence” and does it matter in your world?
  • Tapping into the social knowledge pool to keep your skills sharp and share your own expertise
  • Steps to take TODAY for your business to survive this digital revolution

Nothing has changed sales as much as search, and with the rise of mobile devices, today’s consumers call the shots and set the pace in the sales process. They have already done the research and know all about you and your services before they ever make contact with you, thanks to Google search. Your job is to have enough great content on your sites to attract, inform, and establish social proof to win at the content-marketing game.

In This Session, Participants Will Learn:

  • How to start planning content that is findable
  • The content platforms that attract
  • Turning LIKES into LEADS with a great content strategy

Facebook, LinkedIn, Twitter, Instagram, YouTube … Just to name a few!

The skills and tools needed to build business yesterday are no longer enough today! Consumers are tech-savvy and very SOCIAL. We have gone from “push” marketing methods, like cold-calling and mailers to “pull” marketing methods using conversations on social media sites and tweets to turn prospects into clients.

In This Program Participants Will Learn:

  • How to apply a strategic approach to your social media efforts to build a targeted and engaged community, without letting it consume your life.
  • Developing content strategies & hosting social media events, to learning to listen to your community and monitor what they are interested in,
  • Social goes beyond the tweet. It’s no longer enough to “Do Social Media,” now you must know how to “DO SOCIAL RIGHT.”

Today, more than ever, we each need to manage our brand, online and offline for career and business success. It doesn’t matter if your company is large or small, personal branding and management of that brand is vital.

In This Session, Participants Will Learn:

  • The importance of “Google Tracks” and how to lay more of them for branding success
  • Your marketable assets—take an inventory and get them in tip top shape
  • How to identify brand champions and industry influencers to help you reach a larger audience
  • Specific strategies to use today’s tech and social tools to magnify your reach
  • How to use tools like LinkedIn to really stand out and get noticed
  • What has changed in this new landscape
  • How (and why) to think “Digital First” within the entire organization
  • How to stand out as an expert resource in your space
  • What is “Social Influence” and does it matter in your world?
  • Tapping into the social knowledge pool to keep your skills sharp and share your own expertise
  • Steps to take TODAY for your business to survive this digital revolution

There are so many social tools available today and anyone can become overwhelmed and paralyzed trying to use them all. This program will explore the most popular social media tools and how each is used to build relationships and ultimately, business. From Instagram, LinkedIn and Google Plus, to Twitter, Pinterest and Facebook, businesses today must understand what the tools are and if their target market is active on the sites.

In This Session, Participants Will Learn:

  • How to optimize their personal LinkedIn profiles for greater reach, more powerful marketing and establishing themselves as thought leaders in their industry.
  • What apps to include for maximum marketing power and how often to be “social” on LinkedIn.
  • How to use Facebook for both personal AND professional connections without blurring those lines.
  • How to manage a business page that engages a community of potential clients for you.
  • Why Twitter is the most powerful social sales tool available for anyone in business and how to get on board.
  • How to create lists on Twitter for content that keeps you learning as well as prospects you want to engage and build relationships with.
  • How to use Google Plus to increase your search power.
  • How often to post and how your posts differ to engage your audience with Google+’s visual power.
  • What are Hangouts and how you can use them to add value to your clients.
  • How to think “social” as a business. Everyone can be a content creator and visual storyteller for your business and brand. We will explore Instagram, SlideShare and Pinterest to discover ways to connect with leads on each platform.

Today’s leaders and employees are on the go. Work is no longer done sitting behind a desk 8 hours a day. Our new mobile world brings new challenges to working effectively. Come and discover valuable technology tools to allow you to stay productive wherever you are. This session will be interactive and you will help us identify the top challenges for working in mobile environments and then we will present solutions, ideas, and best practices.

In This Session You Will Learn:

  • What is the best MOBILE hardware: Top tablets, smart phones, and productivity gadgets
  • Which accessories bring serious solutions
  • The top apps for staying productive at home, at work, and on the road
  • Managing your social media and online reputation
  • Efficient and time-saving app solutions for maximizing productivity when managing and operating a business

DESCRIPTION:

Twitter, Facebook, iPads, Apps—STOP THE MADNESS!  Today’s technology is moving at the speed of sound and it can get very loud if we don’t learn to make it all WORK FOR US! 

This program will help you understand how to use all the available tools to be more efficient and more empowered.  Bring your gadgets and your questions and leave with solutions and knowledge that will even blow the socks off of a teenager! 

FORMAT:

Highly interactive and engaging with practical tips and tools delivered in an entertaining style. 

There is a new digital landscape, and the people in it have an insatiable appetite for new technology and being social within the franchise industry.  We have moved from consumers of media and content to participators and contributors, connecting and sharing.  This changes how work environments are designed and the tools we need to connect and share.  You need to know what the tools are today and how to address the needs of your teams.  

What you will learn in this session: 

  • What are the top social tools that employees are embracing today?
  • What kind of workspace does a new social worker require?
  • Mobile technology tools and their space design requirements
  • Tapping into the social knowledge pool to keep skills sharp and share your own expertise
  • The importance of staying relevant 

With today’s technology allowing people to lay Google tracks all over the Internet, many forget to apply a strategic focus to help build or manage their brand. A brand is not as much what you say you do but how others talk about you. This program will help individuals and organizations see the importance of applying design, content and engagement strategies to their social media activities. We also dive into specific tools to help in brand management.

FORMAT: This can be delivered as a keynote or a deep-dive breakout

Speaker Resources

book icon Book Jackets

Gina Schreck Gettin' Geeky with Twitter book jacket

icon Headshots

Gina Schreck - SPEAK Franchise Speaker

Gina Schreck Headshot 2

Sample Client List

  • AboutTimeFitness
  • American Express
  • Auto Owners Insurance
  • Business Travel Association
  • Camp Experience
  • Charter Communications
  • Coca Cola
  • Comcast
  • Congresso Educationale
  • Elements Massage
  • Hyatt Hotels
  • IBM
  • IFX Strategic Franchise Conference
  • MKJ Marketing
  • MT6 Media
  • Natl Renewable Energy Labs
  • Pinnacol Assurance
  • Sun Microsystems