John Sileo, CSP

Privacy, Identity & Reputation Protection

Franchises that effectively protect and leverage their information assets are at a distinct competitive advantage. John Sileo specializes in giving these organizations control over their privacy, identity and digital reputation. He speaks from deep experience, having lost his small business, $300,000 and two years of his life to identity theft, insider fraud and reputation destruction. Since proving his innocence, John has become an award-winning author and international speaker on data privacy, identity theft, corporate espionage, digital fraud and human manipulation.

Because of the distributed nature of franchise businesses, and as frequent users of smartphones, tablets, cloud computing, remote access and social media, franchises face a range of technological exposure points that threaten their bottom line. And as remote checkout, Near Field Communications, RFID and bleeding edge retail tools seep into the equation, your risks only escalate. John’s body of work on these topics includes engagements with the Department of Defense, National Retail Federation, Pfizer, Homeland Security, Blue Cross Blue Shield, the FDIC, Experian and hundreds of small businesses.

But in the end, franchising is driven by the human element—dependent upon the people making daily decisions in spite of the technology. John’s expertise taps into this human element and harnesses it to defend the information and intellectual property that can make or break your profitability.

“Jaw dropping content laced with laughter”  – Department of Homeland Security

Clients Include:

  • Do-it-Best Franchises
  • SunCorp
  • Food Service Marketing Association


Click here for sample client list

Speaker Bio

John Sileo’s identity was stolen from his business and used to embezzle $300,000 dollars from his clients. While the thief covered his crimes using Sileo’s identity, John and his business were held legally and financially responsible for the felonies committed. The breach destroyed John’s company and consumed two years of his life as he fought to stay out of jail.

In response, John made it his mission to help others protect the private data that represents their wealth. Now America’s leading keynote speaker on privacy, identity and technology protection, John specializes in making security fun and engaging for audiences so that it works. John’s most requested topics include identity theft prevention, online privacy, social media exposure, mobile technology, social engineering and cyber security.

John is the award-winning author of many books including Privacy Means Profit (Wiley), the host of Burning Questions Live and has recently appeared on 60 Minutes, Anderson Cooper and Fox Business. John’s satisfied clients include the Department of Defense, Visa, Blue Cross Blue Shield, Homeland Security, University of Massachusetts, the FDIC, Pfizer, NASBA, the Federal Trade Commission, Lincoln Financial, Northrop Grumman, AARP, the Federal Reserve Bank and scores of corporations, universities, and associations of all sizes.

John is CEO of The Sileo Group, a privacy think tank that helps organizations protect the privacy that drives their profits. He graduated from Harvard University with honors and spends his free time snowshoeing the Rocky Mountains with his remarkable wife and two highly spirited daughters.

Book John Now!

Travels From: Denver, CO

  Fee Range: $15,000 Keynote, $20,000 ½ day, $30,000 full day

“Your keynote presentation was particularly well received and a key reason why the vast majority of attendees expressed that this year's conference was the best and most informative to date.”
Tommy T. Thomas, Deputy
Secretary of Defense

Program Information

Bulletproofing Your Privacy & Profits in the Digital Age 

Every move you make in the digital world is tracked, recorded and exploited. Tools like smartphones, iPads, cloud computing and social media have shifted the competitive landscape in favor of cyber-savvy users, prompting a question: Are you in control of your digital footprint, or are you being controlled? Are you protecting the information your people share on social networks? Are mobile devices and free Wi-Fi a recipe for costly data exposure? If you unknowingly stack the deck in favor of cyber criminals and competitive spies, the results could be devastating. However, if you utilize technology to your advantage, your bottom line benefits. This presentation highlights current data privacy trends as well as practical, tactical solutions. 

Aggressive Identity Theft & Fraud Countermeasures

Identity theft and online fraud are destructive side effects of information over-exposure. Due to the power of personally identifying information, we must leverage formidable tools to protect everything from Social Security numbers to bank accounts, from passwords to intellectual property. John delivers those exact tools in a highly interactive, surprisingly humorous presentation inspired by his personal loss of more than $300,000, his business and two years to the ruthless consequences of identity theft. John will help your audience to “own” their identities—to take responsibility for their sensitive data. Developing a personal, emotional connection to data protection benefits everyone’s bottom line. 

Digital Defense for Non-Technical Leaders  

At the heart of most data theft is lax cyber security: a broad term that will cease to intimidate you after this presentation. Technology evolves so quickly that people fall behind the digital curve and feel overwhelmed by the prospect of protecting the very data that underlies their wealth. In this state, decision makers tend to freeze, make excuses and assume that there is no reasonable, cost-effective way to protect their data. That assumption is both wrong and dangerous. This crash course forges a high-level, non-technical path through the sometimes confusing web of computer security, mobile technology, Internet connectivity, online privacy and cloud computing. In cyber security, you don’t have to do everything, just the right things. John’s presentation focuses on these triggers, including the most critical aspect of cyber security – human behavior.  

Fraud, Deception & Manipulation Detection

Human beings are always the weakest link in the security, privacy and profitability of your information assets. And they are the most overlooked, least expensive weapon in the fight against fraud, data breach and profit erosion. But you can’t train people to detect and deter deception with a dry Power Point presentation. Your audience needs to experience the feelings of fraud first hand; they need to understand the brain science behind manipulation. In this highly interactive session, John takes a deep dive into the tools and tricks used by social engineers. By building reflex-based awareness around how tools like Facebook, trust shortcuts, ego stroking, greed appeals, and cortisol flushing enable social engineers, John will dramatically reduce the threat profile of your executives, employees and even your customers. Instead of your weakest link, those same humans will become your first line of defense.

Speaker Resources

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Sample Client List

  • Do-it-Best Franchises
  • National Retail Federation
  • National Association of Convenience Stores
  • Department of Defense
  • Federal Trade Commission
  • Homeland Security
  • Experian UK
  • Visa International
  • Liberty Mutual
  • Department of the Treasury
  • Kikkoman
  • FDIC
  • Blue Cross/Blue Shield
  • Pfizer
  • Prudential
  • AARP
  • Lincoln Financial Advisors
  • Fifth Third Bank
  • National Association of Federal Credit Unions
  • SunCorp
  • Kimberly Clark
  • Federal Reserve Bank of NY
  • Delta Gamma
  • Institute of Internal Auditors
  • Principal Financial Group
  • Chadron State College
  • NJM Insurance Group
  • Food Service Marketing Association
  • PJM Security Triad
  • M.A.P.E.R.S.
  • Drury Inns Inc.
  • Treasure State CCU
  • Granite Credit Union
  • Murray Risk Management
  • Harris Beach Attorneys at Law
  • Credit Union Association of Wyoming
  • The Botsford Group
  • Marlborough School