Lisa Copeland

Award-Winning Franchise Sales Expert

Lisa is a twice award-winning franchisee. She has been an entrepreneur for over 20 years. Lisa has the honor of not only owning and operating two successful franchises but, sitting in a leadership position to represent 2,700 franchisees to the franchisor. She proudly calls herself ‘The Senator’.   

Based on Lisa’s experience in the franchise world, where she successfully navigated through both smooth and rough waters, she passionately shares her insights and tactical expertise on sales, employee engagement and franchise culture.  

Click here for sample client list

Speaker Bio

One of the most important faces in the automotive industry, Lisa Copeland is a dedicated pioneer in the field of automotive sales and brand strategy, with over 25 years of proven success. Named among the Top 100 Women in Automotive Industry in 2015 by Automotive News, Copeland has dedicated her career to revolutionizing the automotive industry and through her trailblazing example, empowering women to pursue their truest form of success. 

In 2016, Copeland sold her award-winning dealership to pursue her passion for leading a team that is committed to transforming businesses and promote corporate civility and winning cultures. Copeland joined the executive team of EBW2020 as CMO, Empowering a Billion Women by 2020, where she continues her dedication to promote the full economic potential of women across the globe through financial education and technology. 

Copeland is also the co-founder of Women Impacting the Nation, a nonprofit organization that is dedicated to advancing leadership roles for women. In 2012, the Girl Scouts CTX named her “Women of Distinction,” and as the creator of BuyingCarsHerWay.com, she is committed to empowering women consumers. 

Copeland served four years on the FCA National Dealer Council and was named one of the Five Most Powerful Women in Austin by the Austin Business Journal in 2012. Copeland and her team were the first FIAT retailer to break the NAFTA sales record by selling more than 100 new FIAT 500’s in one month. That impressive record earned Lisa and her team a visit by FCA Chairman Sergio Marchionne. 

In 2015, Copeland and FIAT of Austin earned FCA’s highest honor “The Walter P. Chrysler” Award for sales and service excellence. With passion and expertise in sales and marketing, her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, and Automotive News. 

Copeland has keynoted at many events including Texas Women’s Conference, Automotive Leadership Round Table, Digital Dealer, NADA, and her personal favorite, the inaugural Women in Automotive Conference in 2015. With extensive knowledge of hiring, training and retaining diverse candidates, Copeland/FIAT of Austin earned recognition as #6 Best Workplace in North America by Automotive News in 2013 and 2015. In 2014, Northwood University named Copeland “Outstanding Business Leader 2014”. 

Book Lisa Now!

Travels From: Austin, TX

  Fee Range: $10,000

Program Information

Format: 45-60 minute keynote with optional workshop 

This program is perfect for: 

  • Senior management 
  • Teams struggling with forward momentum
  • Managers of under-performing sales groups 

The audience will leave with: 

Every company that wants to (1) differentiate, (2) retain talent, and (3) retain customers must build a movement from which they can draw power. By doing so, you will not only attract and retain customers for life, you will reap the benefits of becoming the benchmark within your industry: 

  • You can command higher prices and better margins because your customers truly believe “it isn’t what you sell it’s what you stand for.” They are willing to pay a premium to be part of something bigger. 
  • You will receive more referrals and have more repeat customers. 
  • You become the only option for your clients. They will no longer consider the competition. 
  • Your company or product will have staying power because your customers are now buying the movement. The product is secondary.
  • You will reduce your advertising costs. Customers will actively follow you. You will no longer be forced to chase them down with sales gimmicks. Instead, they will always anticipate your next launch.
  • With a movement behind you, recovering from a mistake is much easier.

The Art of the Big Sell will leave the audience ready to take on the world! 

I have performed this program over 150 times and it’s always a crowd pleaser! 

Format:  45-60 Minute Keynote- 60-minute workshop optional   

This program is perfect for: 

  • Senior management 
  • Teams struggling with forward momentum 
  • Sales Professionals 
  • Entrepreneurs 
  • CEO/C-Suite 

The audience will leave with: 

Lisa Copeland teaches sales organizations about Purpose + People = Profits. Her proven formula for success outlines how high-performance organizations deliver extraordinary sales results by creating a “Sold-Out” culture where people believe that what they do matters. Increased employee engagement, retention and ROI are the proof. During her keynote, Lisa explores what she believes is the “secret sauce” that businesses are looking for today. What will be discussed are her success six components. 

  • The Belief Factor
  • Customer Centric Team
  • Developing Agility
  • Root For Each Other
  • Becoming Accountable
  • Developing your legacy

Lisa used these six proven principles when she relaunched the automotive brand FIAT to the United States. Her team was ‘mission-driven” the result was, that in the lands of trucks and SUV’s her team broke the world sales record with a microcar. Lisa will give practical applications to start using TODAY, so you can bring back to your teams. Whether you’re an entrepreneur or a Fortune 500 these success principles are a proven success track. 

Lisa will teach your team how to root out the competition, build a winning strategy that will guarantee success! She will demonstrate how to execute fearlessly and strategically to align your sales efforts to increase the bottom line. 

She will teach new ways to differentiate your business from the competition; your business’s strengths and unique value (that you might be overlooking); identify your ideal clients and learn what they really need; segment your market to make prospecting and selling more efficient; create a powerful selling message that speaks to the head and the heart. 

The way most companies sell is not aligned with the way people buy. My strategies and tactics bring sellers and buyers into alignment so companies can grow and increase ROI. 

It’s time to stop thinking in the past and instead get fearless about how to engage customers and grow your bottom line! 

Format:  45-60 Minute Keynote – 60 Minute Workshop Optional  

This program is perfect for: 

  • Senior management 
  • Teams struggling with forward momentum 
  • Managers of underperforming sales groups 
  • Entrepreneurs  
  • Sales Professionals   

The audience will leave with: 

The Belief Factor- 

  • Customer Centric Team
  • Developing Agility
  • Root For Each Other
  • Becoming Accountable
  • Developing your legacy

Leaders will understand how to accelerate actionable change in the most challenging environment.  

Sales Teams will learn 10 actionable ways to truly “Crush Mediocrity” in their life and career. 

Copeland has personally lead teams that have broken world sales records, and has now brought that knowledge in a HIGH energy, encouraging presentation! 

This program is based on Copeland’s best-selling book, 

 “Crushing Mediocrity- 10 ways to rise above status quo 

Format: 45-60 minute keynote with optional workshop

This program is perfect for: 

  • Senior management 
  • Teams struggling with forward momentum
  • Managers of under-performing sales groups
  • Entrepreneurs
  • Sales Professionals 

The audience will leave with: 

Lisa Copeland teaches sales organizations about Purpose + People = Profits. Her proven formula for success outlines how high-performance organizations deliver extraordinary sales results by creating a “Sold-Out” culture where people believe that what they do matters. Increased employee engagement, retention and ROI are the proof. During her keynote, Lisa explores what she believes is the “secret sauce” that businesses are looking for today. What will be discussed are her success six components. 

  • The Belief Factor
  • Customer Centric Team
  • Developing Agility
  • Root For Each Other
  • Becoming Accountable
  • Developing your legacy

Lisa used these six proven principles when she relaunched the automotive brand FIAT to the United States. Her team was ‘mission-driven” the result was, that in the lands of trucks and SUV’s her team broke the world sales record with a microcar. Lisa will give practical applications to start using TODAY, so you can bring back to your teams. Whether you’re an entrepreneur or a Fortune 500 these success principles are a proven success track. 

Lisa will teach your team how to root out the competition, build a winning strategy that will guarantee success! She will demonstrate how to execute fearlessly and strategically to align your sales efforts to increase the bottom line. 

She will teach new ways to differentiate your business from the competition; your business’s strengths and unique value (that you might be overlooking); identify your ideal clients and learn what they really need; segment your market to make prospecting and selling more efficient; create a powerful selling message that speaks to the head and the heart. 

The way most companies sell is not aligned with the way people buy. My strategies and tactics bring sellers and buyers into alignment so companies can grow and increase ROI. 

It’s time to stop thinking in the past and instead get fearless about how to engage customers and grow your bottom line! 

Speaker Resources

book icon Book Jackets

icon Headshots

Sample Client List

  • Arlington Chamber of Commerce
  • Austin American Statesman
  • Austin Business Journal
  • Austin Chamber of Commerce
  • Austin Woman Magazine
  • Austin Women Magazine
  • Auto Dealer Live
  • Auto Trader
  • Automotive Leadership roundtable
  • Automotive News
  • Bell Capitol
  • Car Business Television
  • Charlie Bravo Aviation
  • City of Round Rock TX
  • Community Impact Magazine
  • Cox Automotive
  • Dealer Wizard
  • Dell Computer
  • Digital Dealer Conference
  • Driving Sales Conference
  • Driving Sales Conference
  • E Women Network
  • FCA Automobiles
  • FIAT USA
  • FIAT/Chrysler Automobiles
  • Flex Drive Corp
  • Fox News Austin
  • Girl Scouts USA
  • H&R Block
  • Heal in Comfort
  • Hoffman Auto Group
  • IAC Insurance Company
  • Keller Williams Realty
  • Manheim Auto Auctions
  • NADA
  • Nissan Motor Corp
  • Northwood University
  • Round Rock Chamber of Commerce
  • Service Life Group
  • Southwest University
  • State Farm Insurance
  • Subaru USA
  • The Culture Works
  • Towbin Automotive Group
  • TX Governors women’s conference
  • University of Texas
  • Women in Automotive Conference 2 years
  • YMCA- National