Steve Yastrow

Marketing, Customer Relationships and Sales Expert

Steve Yastrow’s in-depth, real-world experience consulting to franchise organizations in a variety of industries enables him to help your franchise organization improve business performance at both the national and local level. Additionally, his experience as a former senior marketing executive for Hyatt Hotels and Resorts gives him key insights into running a multi-unit enterprise. His fresh, provocative approach to marketing, customer relationships and sales will give your organization concrete tools to create compelling customer beliefs that drive business results.

Clients Include:

  • McDonald’s Corporation
  • Jenny Craig International
  • Cold Stone Creamery

Click here for sample client list

Speaker Bio

Steve Yastrow challenges audiences to answer the question, “Do your customers believe in you?” His fresh, provocative approach to marketing, customer relationships and sales, along with his engaging speaking style, shows audiences how to create compelling customer beliefs that drive business results. 

Audience members walk away from Steve’s keynotes and highly interactive workshops with concrete ideas they can act on immediately.

Steve’s in-depth, real-world experiences advising hundreds of companies, including many franchise organizations, inform his practical, proven approach to driving business results. 

Steve is the author of three books, Brand Harmony, We: The Ideal Customer Relationship and Ditch the Pitch. He is a former senior marketing executive with Hyatt Hotels and is now president of Yastrow and Company, his Chicago-based consulting firm.

Book Steve Now!

Travels From: Chicago, IL

  Fee Range: $12,500-$15,000

“If you\'ve ever wondered how to make your brand\'s message resonate where it counts most—your employees—call on Steve Yastrow. Steve shared his common sense philosophy of Brand Harmony with our 220-plus employees at our company-wide meeting. As a result, our brand not only resonates among all employees, but also has taken on a life of its own. We are no longer just advertising our brand, we ARE the brand.”
Cindy Pavy, Marketing Director
Horizon Bancorp

Program Information

Nobody wants to hear a sales pitch. When you ditch the pitch, you become a better persuader by engaging your customers in conversations they care about. 

Customizable for These Audiences: franchisees and their salespeople, front-line employees, and franchisor sales teams 

Key Audience Takeaways:

  • Understand how to capture the interest of customers without relying on a pre-written sales pitch
  • Learn why persuasive conversations are more effective than sales pitches
  • Gain tools to develop the skills and confidence to improvise successful persuasive conversations
  • Practice six Ditch the Pitch Habits to improve their ability to sell naturally and persuade confidently 

Value to Your Business:

  • Improve sales conversion rates
  • Improve performance of individual salespeople
  • Increase customer loyalty
  • Build customer relationships

Is your company, and its franchisees, making all of the money that they could? Your business, like every other business, has the potential to be much more successful and profitable than it already is. 

Customizable for These Audiences: franchisees, store managers, and franchisor management 

Key Audience Takeaways:

  • Discover where the latent profit is in your business
  • Determine what customer actions most impact your business performance
  • Learn other ways to increase profits besides cost-cutting
  • Mine your existing customer base to uncover profit potential
  • Focus marketing on results and profit generation 

Value to Your Business:

  • Improve business performance, for both the franchisor and individual franchisees
  • Focus your organization on the most lucrative activities
  • Create a filter for better business decision-making

Your most powerful marketing happens when employees interact with customers. If every employee can “be the brand” every day, in each of their customer interactions, customers will develop strong, motivating beliefs about your franchise organization. 

Customizable for These Audiences: franchisees, store managers, and front-line employees 

Key Audience Takeaways:

  • Understand how employees impact customer brand impressions
  • Learn how to go beyond customer service to create compelling customer beliefs about your brand
  • Discover the connection between good “brand habits” and powerful, motivating customer experiences across your entire franchise organization
  • Learn ways to develop more engaged and committed employees 

Value to Your Business:

  • Drive revenue and profits
  • Clarify and strengthen your brand
  • Create a more powerful customer experience
  • Increase front-line employee engagement

Customers form strong impressions of your brand when all interactions they have with your entire franchise organization blend in harmony to tell one clear, integrated, compelling story. How well is your company creating an experience of brand harmony for your customers? 

Customizable for These Audiences: franchisees, front-line employees, and franchisor marketing and executive teams 

Key Audience Takeaways:

  • Discover how to improve results through a fresh approach to marketing and branding
  • Gain insights into how to refine and communicate your brand story
  • Learn methods to strengthen your brand by creating a seamless, motivating customer experience across your entire franchise organization
  • Understand the value of creating strong employee “brand habits” throughout your franchise organization 

Value to Your Business:

  • Drive revenue and profits
  • Clarify and strengthen your brand
  • Create a more powerful customer experience
  • Improve effectiveness of marketing communications
  • Increase front-line employee engagement

What differentiates you more in a customer’s mind, your products, your services or your relationship? When your customer believes they are in a “We” relationship with you, they will be more engaged with and loyal to you. 

Customizable for These Audiences: franchisees and their salespeople, front-line employees, franchisor sales teams, and franchise relations staff 

Key Audience Takeaways:

  • Understand that relationships are far more differentiating than products or services
  • Learn the concept of creating relationship-building encounters instead of relationship-eroding transactions
  • Explore how to create ongoing conversations with customers that nurture meaningful, loyal and profitable customer relationships 

Value to Your Business:

  • Increase revenue per customer
  • Increase customer loyalty and reduce customer attrition
  • Improve employees’ ability to engage customers in encounters

video reelVideos

Speaker Resources

book icon Book Jackets

WE Book Jacket Cover

icon Headshots

Sample Client List

  • McDonald’s Corporation
  • Jenny Craig International
  • Subway
  • Great Clips for Hair
  • Cold Stone Creamery
  • White Castle
  • Wyndham Hotels & Resorts
  • Purina
  • The Tom Peters Company
  • Cayman Islands Department of Tourism 
  • Erbert & Gerbert’s
  • BoConcept
  • Southwest Greens
  • Kimpton Hotels & Restaurants
  • Schneider Electric 
  • Heffernan Insurance Brokers
  • Dental Care Partners
  • Equity Office 
  • Horizon Bancorp
  • Lighthouse Car Wash Systems