TJ Schier

Moving Service From Extra Ordinary to Extraordinary

It is rare to find a speaker who truly is an operator or franchisee involved in the daily running of the business…as well as one who truly leads the pack on innovation and key business drivers…and has lived to speak about it! TJ Schier uses his franchised restaurants as a ‘social lab’ to test theories and practices to determine which are truly effective and uses those strategies and tactics as the basis for his seminars – freely sharing data and results to drive key points home with owners and managers alike. 

Clients Include:

  • Coca Cola
  • Subway
  • Baskin Robbins

Click here for sample client list

Speaker Bio

Image of TJ Schier, Keynote Franchise Speaker

TJ Schier is the President and Founder of SMART Restaurant Group and Incentivize Solutions.  Incentivize Solutions provides custom training materials and guest service programs to help companies become more effective. 

TJ has developed operational training materials from ‘flash cards to flash animation’ for Coca Cola, Kraft, Evian, as well as dozens of leading restaurant and hotel chains, including Pal’s Sudden Service, the first restaurant chain ever to win the Malcolm Baldrige National Quality Award. 

In 2007, TJ founded SMART Restaurant Group – now operating over a dozen Which Wich Superior Sandwiches with a track record of high sales, employee retention and guest service scores. He speaks on key business principles to help franchisees and operators grow their business in any service industry. 

He utilizes cutting-edge hiring, guest survey and training methods in his company in his quest to build ‘SMART’ restaurants and prove out the theories he speaks about to his clients and their managers, franchisees and operators. SMART Restaurant Group won the 2010 QSR Magazine Applied Technology Award, was the Which Wich 2010 Franchisee of the Year and were a finalist for the National Restaurant Association’s Operator Innovations Award in 2012. 

He has written numerous books including his 2012 release “S.M.A.R.T. Restaurant Guide to Effective Food Service Operations”, “S.M.A.R.T. Guide to Effective Recruiting” and ‘Send Flowers to the Living! Rewards, Contests and Incentives to Build Employee Loyalty” along with over 100 articles on guest service and motivating today’s generation. He is a past contributing editor for QSR Magazine, past president of the Council of Hotel & Restaurant Trainers (CHART) and and former long-time member of the NRA Ed Foundation HR Advisory Council. 

He has a BBA and MBA from the University of Texas, speaks dozens of times per year at manager and franchise conferences and resides in Dallas/Ft Worth with his family.

Book TJ Now!

Travels From: Dallas/Ft. Worth, TX

  Fee Range: $7,500 - $12,500

““TJ did a great job at our annual Renzi Food Show! He got great marks from our survey and our attendees loved him. His content was relevant and actionable and clients continue to be engaged with his message. I appreciate that TJ was so down to earth and spent time connecting with our client’s at the cocktail reception. We can't say enough wonderful things about working with TJ!”
Joanne Wise, Marketing & Community Relations Manager
Renzi Foodservice

Program Information

Why do some business get great employees while others struggle? The hiring process has far-reaching impacts on your service, turnover and overall finances. The seminar includes key insights into the hiring process, attracting talent, effective interviewing and assessment that will help you building a winning team at the hourly and frontline level.

Learn proven business tactics from franchisee, author and speaker T.J. Schier to make your business ‘S.M.A.R.T.-er’. TJ will customize the session based off learnings from his business to reinforce key objectives you want your franchisees to hear: service, sales, employee retention, brand consistency, training, selection, measurement and attraction…just to name a few. Want a better franchise system? Teach the teams to work S.M.A.R.T.!

Why do some restaurants thrive while others struggle to improve sales and profits and constantly battling employee turnover? Those who thrive work S.M.A.R.T.! Based on 25 key principles tried and tested over the past decade in numerous restaurant environments including T.J.’s own restaurants, this session will help any manager or franchisee improve operations, sales and profits by learning to operate S.M.A.R.T-er! The session will be highly customized to your brand to ensure attendees leave with simple, easy-to-execute tactics to help them make more money and for your brand to become more consistent!

Learn how to implement an effective strategy to reward, recognize and incentivize your staff to improve performance. This session presents tools and templates to implement contests and reward programs to help enhance service, sales, lower food cost and ultimately improve retention of good (and great) employees. The practical, tactical strategies to build employee loyalty and reinforce your business objectives include. 

  • Creating a recognition-based culture to increase retention.
  • The most effective rewards, contests and incentives to reinforce your business goals.
  • Implementation strategies to focus on keeping the employees getting better, not the ones getting by. 

Don’t wait until they leave, ‘send flowers to the living!’

Guests today want ‘serve-us’, not ‘service’. The payoff? Highly satisfied guests who become an unstoppable marketing force. You will leave with numerous strategies to drive sales and guest loyalty by: 

  • Creating Hospitality at every guest ‘sizzle’ point
  • Hidden systems to ensure consistency across the brand
  • The success formula
  • Situational Selling Skills
  • Motivating the team to deliver every shift, every guest.
  • Your guests will be leaving saying, ‘Now That’s Service!’ 

This session is ideal for any type of restaurant as well as retail, supermarket and personal service companies.

Managers and/or franchisees will learn what it takes to put the ‘service’ (and sales) back into this valuable part of the business. Benchmark against the best and learn not only what the successful chains are doing in the area of technology to enhance speed and accuracy, but more importantly over 20 operational enhancements you can begin using right away. The session is customized to your company’s needs and focus so you can implement the ideas immediately to build sales and profits!

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Speaker Resources

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Image of TJ Schier, Keynote Franchise Speaker

Headshot of TJ Schier, Franchise Keynote Speaker

Sample Client List

  • Baskin Robbins
  • Auntie Anne’s
  • Coca Cola
  • McAlister’s Deli
  • Wing Zone
  • Subway
  • The Palm Restaurants
  • Bar & Nightclub Show
  • Pizza Expo
  • Texas Land & Cattle
  • Raising Cane’s
  • Lone Star Steakhouse
  • Sodexo Campus Services
  • Interstate Batteries
  • 1800Flowers
  • Merchant Medicine
  • Hardee’s
  • Mellow Mushroom
  • NACUFS – National Association of College & University Food Services
  • The Cleaning Authority
  • Host Edmonton
  • Traditions Spirits