TJ Schier

Franchise Employee and Customer Service Tactician

TJ Schier is a highly successful multi-unit franchisee who has the experience of an actual operator involved in the daily running of a business AND he leads the pack on innovation and key business drivers!

As a dynamic professional speaker and tactical consultant, TJ uses his franchises as a ‘social lab’ to test theories and practices. Effective strategies and tactics gleaned from his own business are the basis for his programs. He freely and compellingly shares his data and results to drive key points home with franchise owners and managers alike, so they leave with a toolbox full of effective tips and tactics to build their business.

Clients Include:

  • The Little Gym
  • Papa Murphy’s
  • Gold’s Gym
  • BrightStar
  • Buffalo Wings & Rings
  • Coca Cola
  • Subway
  • Baskin Robbins

Click here for sample client list

Speaker Bio

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TJ Schier is the President and Founder of SMART Restaurant Group and Incentivize Solutions.  Incentivize Solutions provides custom training materials and guest service programs to help companies become more effective. 

TJ has developed operational training materials from ‘flash cards to flash animation’ for Coca Cola, Kraft, Evian, as well as dozens of leading restaurant and hotel chains, including Pal’s Sudden Service, the first restaurant chain ever to win the Malcolm Baldrige National Quality Award. 

In 2007, TJ founded SMART Restaurant Group – now operating over a dozen Which Wich Superior Sandwiches with a track record of high sales, employee retention and guest service scores. He speaks on key business principles to help franchisees and operators grow their business in any service industry. 

He utilizes cutting-edge hiring, guest survey and training methods in his company in his quest to build ‘SMART’ restaurants and prove out the theories he speaks about to his clients and their managers, franchisees and operators. SMART Restaurant Group won the 2010 QSR Magazine Applied Technology Award, was the Which Wich 2010 Franchisee of the Year and were a finalist for the National Restaurant Association’s Operator Innovations Award in 2012. 

He has written numerous books including his 2012 release “S.M.A.R.T. Restaurant Guide to Effective Food Service Operations”, “S.M.A.R.T. Guide to Effective Recruiting” and ‘Send Flowers to the Living! Rewards, Contests and Incentives to Build Employee Loyalty” along with over 100 articles on guest service and motivating today’s generation. He is a past contributing editor for QSR Magazine, past president of the Council of Hotel & Restaurant Trainers (CHART) and and former long-time member of the NRA Ed Foundation HR Advisory Council. 

He has a BBA and MBA from the University of Texas, speaks dozens of times per year at manager and franchise conferences and resides in Dallas/Ft Worth with his family.

Book TJ Now!

Travels From: Dallas/Ft. Worth, TX

  Fee Range: Starts at $10,000

“TJ has been both a speaker at our franchise meetings and a consultant on various training projects. Having started in operations, he is able to easily connect with our franchisees and managers. His guest service ideas are effective, easy to implement and fun.”
Lisa Schweickert, VP of Training
Golden Corral Corporation

Program Information

Ever wonder how some franchisees seem to easily replicate operational success location after location? Great franchisees leverage the power of their brand and accelerate success by utilizing effective systems to achieve consistent and results to build their business. Launch the power of these effective systems you MUST have in place to succeed: 

  • Recruiting & attracting the RIGHT talent
  • Creating an M.B.A. (Mutually Beneficial for All) Culture
  • Training…until they can’t get it wrong
  • Operational systems to accelerate performance
  • Sales & Profit ‘Radar’ to maximize the top- and bottom-line
  • Owning the local community 
  • Incentivizing & Rewarding Performers

Why do some businesses seem to have outstanding employees while others struggle? This session will focus on what you can do to attract, train and retain a team of highly qualified team members. Key insights will include how to create a “magnetic” recruiting strategy to attract the right applicants, where to find them and how to maximize the effectiveness of training, incentives and communication to build a high-performing team that ignites your business.

Guests today want ‘serve-us’, not ‘service’. The payoff? Highly satisfied guests who become an unstoppable marketing force. You will leave with numerous strategies to drive sales and guest loyalty by: 

  • Creating hospitality at every guest ‘sizzle’ point
  • Hidden systems to ensure consistency across the brand
  • The success formula
  • Situational Selling Skills
  • Motivating the team to deliver every shift, every guest.
  • Your members will be leaving saying, ‘Now That’s Service!’ 

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Speaker Resources

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Image of TJ Schier, Keynote Franchise Speaker

Headshot of TJ Schier, Franchise Keynote Speaker

Sample Client List

  • Baskin Robbins
  • Auntie Anne’s
  • Coca Cola
  • McAlister’s Deli
  • Wing Zone
  • Subway
  • The Palm Restaurants
  • Bar & Nightclub Show
  • Pizza Expo
  • Texas Land & Cattle
  • Raising Cane’s
  • Lone Star Steakhouse
  • Sodexo Campus Services
  • Interstate Batteries
  • 1800Flowers
  • Merchant Medicine
  • Hardee’s
  • Mellow Mushroom
  • NACUFS – National Association of College & University Food Services
  • The Cleaning Authority
  • Host Edmonton
  • Traditions Spirits