Todd Woods

Guerrilla Marketing for Franchisees

With over 20 years as a business owner, and 10 in the franchise industry, Todd Woods has worked as a franchisor and a multi-unit franchisee. In this time, he has experienced a wide range of successes – and challenges – that enable him to quickly connect to franchisees and relate to their unique situations. He is “one of them” and can speak candidly as to why many franchisees fail—which typically boils down to not taking ownership and perhaps playing the victim card. Todd will speak to your group as an expert and a peer and offer, through humor, high energy, and frankness, what it actually takes to change a failing mindset to one of success. 

Todd’s presentations are not simply based on theory – but first-hand experiences that will open the eyes of your franchisees to help them see what they don’t see, so they don’t make the same mistakes that have already been made by many.  

He understands the full experience of running a business in good and tough times. Not just theory and “book smarts” but real life “street smarts” experience. He’s all about proven strategies that help franchisees take their business to the next level and helps people get the passion back for their business if they have lost it. 

Get him in front of your group and he will take them on an emotional rollercoaster resulting with a renewed commitment to succeed as well as the tools to do it. 

Click here for sample client list

Speaker Bio

Todd Woods Headshot

Todd Woods is the co-author of Guerrilla Marketing for Franchisees, with Jay Conrad Levinson. Jay was the author of the best-selling marketing series in history with over 40 million Guerrilla books sold worldwide. Woods also authored Service…Some People Just Don’t Get It with Trapper Woods. He has spent his entire career (over 20 yrs.) owning businesses, consulting, and speaking, on “how to transform your franchise business from where it is to where you would like it to be.”

His favorite and most successful business was as a multi-unit, franchise area developer where he managed 120+ employees in five locations. After several years of struggle, and near complete failure, he turned the five locations around and consistently grew them at an average of 12% year over year, while the company growth averaged 6.5%. Woods achieved this by mastering the art of Guerrilla Marketing. He ultimately sold them for over three million dollars.

Todd has been on both sides serving as president of a franchise company as well as the director of marketing in the franchise industry.

Speaking and consulting clients include; Cold Stone Creamery, Chick Fil A South Jordan, McGraw-Hill Education, Mrs. Fields Cookies, TCBY Yogurt, Subway, Play N Trade, Kid To Kid, Uptown Cheapskate, Roxberry Juice, Energy Solutions Group and more.

Todd is currently a business coach & keynote speaker on the subjects of:

– How I Went From Failure to Success In My Franchise Business- The Blueprint

– Guerrilla Marketing- Achieving More With Less

– Customer Service- Helping Customers Become “Raving Fans”, Get them Marketing For you and Keep Them Coming Back.

Todd is on a mission to help franchise owners grow & love their business by getting it working FOR them instead of against THEM.

Book Todd Now!

Travels From: Salt Lake City, UT

  Fee Range: $5,000-$9,000

“Todd spoke at one of our events and did a follow-up coaching course with us. All I can say is wow! It re-energized our franchisees to take massive action. Thanks, Todd.”
Mary Schrad
Contours Fitness Gym for Women

Program Information

Woods understands the importance of local store marketing, also known as Guerrilla Marketing, so much so he co-authored Guerrilla Marketing for Franchisees with Jay Conrad Levinson. This is one of the main skills that helped propel his five store smoothie franchise into massive success from barely hanging on. Participants will be filled with a huge amount of effective, yet inexpensive ways to market their franchise. These ideas have all been used and proven by Woods himself and many others. Participants also leave with a template for how to write a seven-step marketing plan, how to track their marketing effectively, and a system for keeping the best ideas and ditching the rest.

The words “customer service” have become so cliché and overused to a point that awesome customer service has become a lost art. The fact is, excellent customer service can be one of the most effective, least expensive, powerful ways to grow your business. Since he wrote “the book” on customer service, Woods gives powerful examples and real stories backed by the six key ingredients for a great service experience. Too many companies don’t understand this concept enough. Todd teaches to work from the inside out. Marketing within the four walls first, then bring other customers in through other marketing.

In this program, Todd shares his failures and successes and how he, against all odds overcame and learned from the failures and turned his multi-unit franchise business into a thriving success. There are five key ingredients that need to be implemented properly and continually to maximize franchise success. Illustrated with humorous, yet power packed stories, Woods engages the audience leaving them with the tools and the formula necessary to take their business to the next level and get their passion back.

Speaker Resources

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Todd Woods Headshot

Sample Client List

  • Chick Fil A South Jordan
  • Cold Stone Creamery
  • Energy Solutions Group
  • Kid To Kid
  • McGraw-Hill Education
  • Mrs. Fields Cookies
  • Play N Trade
  • Roxberry Juice
  • Subway
  • TCBY Yogurt
  • Uptown Cheapskate