Thursday June 16, 2011
2:30 P.M – 3:30 P.M. MDT

with Greg Nathan

video replay register for access to the replay

To get the most out of this session, please download your handout first:
Using the Franchise E-Factor Webinar Handout

There is an emotional path that every franchisee travels in their relationship with their franchisor – a journey of great expectations, disappointment and renewed hope.

Every franchisor needs to understand this journey. It’s called The Franchise E-Factor and it explains why franchisees get frustrated and how franchisors can avoid the unnecessary and costly disputes.

The Franchise E-Factor model was developed through groundbreaking research by distinguished psychologist, author and franchise relations expert, Greg Nathan.

In this 1 hour webinar with Greg Nathan you will learn:

  • How the Franchise E-Factor was first identified in the kitchens of a franchised bakery chain.
  • The six stages of the Franchise E-Factor and how they influence the behavior and attitudes of franchisees.
  • 10 tips for managing the Franchise E-Factor.
  • The three essential ingredients that keep franchisees in the “Zone of Tolerance” and prevent them from slipping into the “Danger Zone.”

If you are a franchisor, you will find the insights in this webinar priceless.

Greg Nathan

Greg Nathan is the author of four franchise management classics: Profitable Partnerships, The Franchise E-Factor, The Franchisor’s Guide to Improving Field Visits, and How to Make Franchise Advisory Councils Work. Greg’s books are available through SPEAK! Contact Katrina Mitchell at or call at 720-304-3710.

This free webinar is a warm-up to Greg’s upcoming Profitable Partnerships Boot Camps being held in Dallas September 23 & 24 and in Denver October 4 & 5.

Profitable Partnerships Franchise Relations Boot Camp

This webinar is brought to you by SPEAK! and UME Productions in conjunction with Franchise Relationships Institute.

SPEAK! is passionate about helping franchisors find the right speakers and trainers to support their franchisees.

UME Productions is passionate about helping franchisors deliver extraordinary franchise meetings and events.

We’d love to help you with your next event!

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