What’s wrong with the “Golden Rule”?

One of our favorite people and speakers, Lisa Bouchard, explains that whether interacting with customers or those within our franchise system, by default, we all tend to approach communication from the old golden rule “treat others as you would like to be treated.” However, that old expression overlooks the idea that “others” may not want to be treated, in behavior or communication, in the way that makes you feel the most comfortable. Makes perfect sense, right?!

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LisaBouchard_headshotLisa is a Certified Professional Behavioral Analyst with over 20 years’ experience using her expertise in human behavior within the workplace. Her authentic style, insight, and humor create an environment that is engaging, relaxed, and fun. She’s inspired thousands of participants to go back and make real change by giving them the knowledge, ability and tools to make it happen! Utilizing an in-depth behavioral profile (DISC), each participant sees themselves more clearly—they “get it”. This new awareness and skill set have a direct impact on increasing employee engagement, customer satisfaction, and profitability of the franchise.

Check out Lisa’s most requested session topics and takeaways:

Leadership Styles: The Bridge to Success!

Attendees will gain…

  • a new understanding and view of themselves and others—through relevant and relatable examples and stories.
  • personal insights and skills to powerfully engage, manage, and motivate their teams to produce unprecedented results.

Behavioral Selling Skills – Developing an Unfair Advantage!

Attendees will learn…

  • how to quickly read a customer’s buying style as well as the “style match” and the likelihood of a successful interaction.
  • personal insights and skills to powerfully influence and close customers.

Customer Service – Now You’re Speaking Their Language!

Attendees will walk away…

  • understanding within minutes of meeting a customer what they value/need and what they dislike/avoid.
  • knowing how to quickly and effectively adapt their approach to better serve the customers’ needs.

Intrigued? Let’s talk. Lisa’s fees start at $7,500—she travels from Rochester, NY with a $1,500 flat travel fee.

More soon….


P.S. Lisa says, “It’s easy to sell to people like you, but not necessarily to manage them.” Interesting—so much to learn.!


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