Why Do People Give Up So Easily?

For more than 30 years, Don Hutson has been in the business of making people believe they can do better and giving them the skills to do it.  He energizes franchise audiences into action and is known for delivering real solutions for business professionals.


Don is the author or co-author of twelve books, including The Sale, and his two Wall Street Journal and New York Times International best sellers, The One Minute Entrepreneur and The One Minute Negotiator

Here’s a recent article from Don that we found insightful and well worth sharing…

Why do people give up so easily?

Patrick House, a winner of the national “The Biggest Loser” television show, lost 200 pounds in the midst of intense competition for the annual award.  When asked, “What is the single most important factor in reaching our goals?”  Without hesitation he said, “Number one is perseverance.  Too many people give up too quickly.  Gym membership sales in the month of January go through the roof, and the ‘show up factor’ falls like a rock in February!”

 Why do people give up so easily?

It is easy to get excited about New Year’s resolutions and the promises.   Here’s the question; “Are you excited enough to get really serious about the process and ultimately follow through to completion?”  Studies prove that goals and resolutions barely exist until you get them in writing.  When they go to document it begins to be real and viable! 

    • You can see it, show it to others, or display it on your refrigerator as a reminder. 
    • When you don’t write goals down they are much like the wind – here for the moment then gone forever. 

Here are six barriers that keep our goals from becomin

g a reality. 

    1. Lack of Clarity … The more detail you attach to a goal, the more likely you are to follow through on it.  Describe it with why’s (for the purpose of  … ); when’s (completion points and interim progress dates); what’s (including mention of your current situation and what the end game will look like).  Don’t worry; you can’t overdo the detail! 
    2. Lack of


      … When you are serious enough to write goals down and share them with others, it is your way of making a commitment to the process.  Simultaneously, you’re putting the universe on notice that this is your intent. 

    3. Lack of Belief … Human behavior is the result of the human belief system.  If you believe your goal is doable, believe you have the right strategy, and believe in yourself, you can’t miss.  It is the person filled with doubt who fails to take the next step.  This is no time to be timid.  BE BOLD! 
    4. Lack of Passion … Vision without action is hallucination!  Fire in the belly propels you toward action and results.  Get fired up about getting started and go for it!  Seeing even a marginal amount of progress is all it takes to inspire you to take the next step. 
    5. Lack of Congruence … Your goals need to be in sync, not only with your belief system, but also with your other goals, and your capabilities.  If it is too outlandish or unrealistic, the incongruence of it will short-circuit your belief in your ability to get it done.
    6. Lack of Focus … Writing down clarified goals is the beginning of an exciting process, if you can keep your focus.  Can you vow to stay focused on the vision?  The difference between high performers and mediocre producers is a focused intensity accompanied by the perseverance. 

Few people realize the power and potential that are derived from crafting one’s “Magnetic Compelling Purpose”.  If you can articulate what you really want, put it in writing,  and fine-tune it, you will be on your way!  

What’s your next step?

If you’d like to explore how Don might support your franchisees through sharing his powerful, tactical lessons at your upcoming conference, give us a call. He consistently earns off-the-chart ratings and is often asked back again and again.  Can’t beat that!

More soon! 

PS: Here’s a testimonial that may be of interest…

“The positive feedback on your keynote presentation at our franchisee convention is still coming in! …‘excellent content’…‘entertaining’…‘goal-focused’…‘interactive’…‘on target’… Our management team was thrilled with how you incorporated our business model into your program. You are on our ‘A List’ of Speakers!”

Kevin Bates, Senior VP
Precision Auto Care


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