Lisa Ford, CSP, CPAE

Teaching Exceptional Customer Service

Lisa Ford has worked with hundreds of companies, helping them create a customer-focused culture. In the franchise world, success depends on consistently delivering a relevant and memorable experience. Lisa connects with and inspires franchisees to engage their team to deliver those valuable customer experiences. Her hands-on and actionable strategies can be implemented immediately for impactful change!

Lisa is the author of Exceptional Customer Service and specializes in customer experience, leadership and engaged teams. She has 20 plus years of experience helping companies maintain loyal customers. She’s an incredible resource to renew your brand and build a thriving customer-focused culture. Audiences love her contagious energy, valuable content, real-world stories and actionable strategies.

Clients Include:

  • Subway
  • Motel 6
  • Coldstone Creamery

Click here for sample client list

Speaker Bio

Lisa Ford has over 20 years of experience presenting to businesses, associations and government. She designs content personalized for each audience and the challenges they face. Her presentations focus on customer service, leadership, teamwork and change.

As the creator of “How to Give Exceptional Customer Service,” the #1 selling business video series in the U.S. for over 3 years, Lisa is best known for her work in the areas of customer service. Her other training videos and audio programs include “Developing a Customer Retention Program” and “Building a Customer Driven Organization: The Manager’s Role and Personal Power.” She has also customized numerous training videos for clients to use in their ongoing education efforts. Her most recent book is Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty and Boost Profits.

Lisa’s experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Morton’s of Chicago, Citgo, American Gas Association, American Diabetes Association, American Veterinary Medical Association, among dozens of other corporate and association clients.

Lisa was inducted into the Speakers Hall of Fame by the National Speakers Association in 2002, and is one of only 140 speakers who have been given that honor over 30 years. She also serves as a Board Member of the College of Arts and Sciences at the University of Tennessee.

Book Lisa Now!

Travels From: Atlanta, GA

  Fee Range: $10,500-$12,500

“Lisa recently presented to over 2,100 attendees at our franchisee convention. Lisa's message on how we can delight our fans and create an experience that deepens the relationship was tailored to our audience. The preparation that Lisa put into her talk was like no other keynote speaker that I have worked with. Lisa spent time with our franchisees, vendors and customers to truly connect to our brand. Our operators walked away with a greater understanding of how they can add people to the product to create a memorable customer experience.”
International Dairy Queen