DYNAMIC DEVELOPMENT – FRI VIRTUAL WORKSHOPS

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Franchise Relationships Institute Now Offers Virtual Workshops

Our popular face-to-face professional development programs are now offered over Zoom. Though digital, the sessions are just as dynamic.
The interactive virtual forums, in convenient two-hour blocks, keep everyone engaged. Each session includes group discussion.

Virtual attendees get all of the benefits of live FRI programs, including:

  • Useful information from the latest business psychology and franchising research
  • Exploration of practical and relevant issues facing franchisors
  • Credible facilitators with a depth of real-world franchising experience
  • The opportunity to discuss actual challenges
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Available Virtual Workshops 2024

To ensure a fully interactive learning experience, participation is capped at 45 attendees per session.
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Field Manager Bootcamp (Foundation)

Field managers have a challenging role working at the front-line of the business, balancing the needs of franchisees with the requirements of the franchisor. Give your field managers a boost of confidence, clarity, and inspiration. Equip them with tools and strategies for improving franchisee engagement, profitability and brand alignment.
The program is led by experienced FRI facilitators with real-world franchise operations experience. Even your most seasoned franchisor staff will come away with new insights and skills.

  • Models on the psychology of the franchise relationship
  • Processes to deliver effective face-to-face and virtual field visits
  • Group discussions to share best practice on hot topics
  • Real-life case studies on how to resolve difficult situations
  • Techniques for managing difficult conversations
  • Coaching tools for improving motivation and performance

US Dates/Times
2024 – April 22, 23, 29, 30 & May 2

4:00 pm – 6:00 pm PDT
5:00 pm – 7:00 pm MDT
6:00 pm – 8:00 pm CDT
7:00 pm – 9:00 pm EDT

Cost Per Person:
1-4 people: $655
5+ people: $615

For groups up to 45 attendees:
$22,500

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Field Manager Bootcamp (Advanced)

Field managers should undergo ongoing professional development so they can support franchisees at a higher level. The advanced program provides fresh insights into the mechanics behind certain techniques and introduces participants to new and exciting tools and models to enhance their credibility and effectiveness. The program is led by an experienced FRI facilitator with real-world franchise operations experience, and Greg Nathan, founder of the Franchise Relationships Institute.

  • Break down familiar models and the mechanics of how they work
  • Learn new concepts and how to use them to improve effectiveness
  • How to integrate new concepts into their own practice
  • Share experiences and insights with peers
  • Revisit existing goals and set further meaningful goals and action plans

US Dates/Times
2024 – May 27, 29, June 4, 6, & 11

4:00 pm – 6:00 pm PDT
5:00 pm – 7:00 pm MDT
6:00 pm – 8:00 pm CDT
7:00 pm – 9:00 pm EDT

Cost Per Person:
1-4 people: $655
5+ people: $615

For groups up to 45 attendees:
$22,500

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The Culture of Franchising Workshop

Give your support office team the skills to create happy franchisees. While senior executives often get training on how to manage the franchise relationship, most support office staff are left to work things out for themselves.
Even your most seasoned franchisor staff will come away with new insights and skills.

  • How to create a healthy franchising culture where everyone wins
  • The various stages of the franchisee lifecycle
  • Using the psychology of franchising to improve network-wide performance
  • Tips for diffusing difficult situations and conversations
  • How to get franchisee buy-in to change
  • Common mistakes that frustrate franchisees and how to avoid them
  • How to provide appropriate emotional support to distressed franchisees
  • How franchisees and franchisor teams can reduce stress and create profitable partnerships

US Dates/Times
2024 – February 5 & 6
2:30 pm – 4:30 pm PST
3:30 pm – 5:30 pm MST
4:30 pm – 6:30 pm CST
5:30 pm – 7:30 pm EST

Cost Per Person:
1-4 people: $215
5+ people: $202

For groups up to 45 attendees:
$7,500

Franchisor Excellence Masterclass

Franchisor Excellence Masterclass

The Franchisor Excellence Masterclass delivers powerful insights into the psychology of franchising that every franchisor executive needs to know. The content is practical and evidence-based and draws from FRI’s decades of research working with hundreds of the world’s most successful franchise networks. Sessions are highly interactive and provide participants with the tools and processes proven to build a profitable, healthy franchising culture where franchisor teams and franchisees can work together to achieve their goals.

  • New insights from business psychology on how to build trust and commitment
  • Techniques to grow your network with high-quality franchisees
  • Leadership strategies to build commitment and buy-in to change
  • Systems to deliver relevant support for franchisees at different stages of their lifecycle
  • Diagnostic tools to measure the health of your franchise network
  • Processes that create a healthy culture based on the principles of profitable partnerships
  • Current and emerging trends that are shaping the future of franchising
  • Insights into how to run collaborative committees without losing decision-making control
  • Tips and techniques to fully engage franchisees in important brand initiatives

US Dates/Times
TBA

Cost Per Person:
1-4 people: $655
5+ people: $615

For groups up to 45 attendees:
$22,500

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Getting Franchisee Buy-In To Change

To remain competitive, franchise networks need to introduce changes to products, systems, strategies and culture at an ever-increasing rate. While franchisors need franchisee buy-in and commitment, they are often instead met with resistance (outright or subtle), leading to conflict, low morale, wasted resources, and the changes failing to achieve their objectives. This workshop is based on FRI’s new FRANCHISE Change Model, which contains nine evidence-based principles and proven tips, techniques, and processes to get buy-in the change.

Who should attend?

The workshop is for all franchisor executives who are responsible for gaining franchisee commitment to implement new initiatives. This would typically include members of senior leadership teams and field consultants.

Why attend?

A franchisor may have the legal right to insist its franchisees adopt a new initiative, and it may make logical and commercial sense. However, if franchisor executives do not also understand the psychological factors needed to get buy-in and commitment, the change will be unsuccessful. This workshop draws on rigorous research, as well as FRI’s experience with hundreds of brands, to show franchisor executives what does and does not work if they want to get franchisees buy-in to new initiatives.

How is it conducted?

Participants are required to bring a real change initiative they are involved with so they can apply the learning in practice. The workshop includes the presentation of research insights, discussion of case studies, sharing of techniques, small group discussions, and individual reflection. The workshop can be conducted face to face as a half day, or virtually as two 2-hour sessions.

What will you learn?

  • Important new insights from social neuroscience and psychology and their implications for gaining franchisee commitment and engagement.
  • An understanding of how different types of change affect the brain, and why franchisors and franchisees often see the same change in totally different ways.
  • Why it’s important to maintain composure in the face of resistance, and how to lead unpopular changes in a calm, courageous, and confident manner.
  • Why certain types of change provoke greater levels of anxiety, defensiveness, and anger, and how to quickly move franchisees from resistance to acceptance and engagement.
  • How to identify and address franchisee concerns in an open and constructive manner and have difficult conversations that avoid unnecessary conflict.
  • The nine evidence-based principles behind FRI’s new FRANCHISE Change Model, along with proven tools and processes to implement these.

Who leads the program?

The workshop is led by Greg Nathan, a business psychologist, best-selling author, and Founder of the Franchise Relationships Institute. Greg has developed many popular franchising models, such as The Franchise E-Factor, and is widely regarded as one of the most influential thinkers and educators in the global franchising sector.

Program Learning Resources

As part of the program participants receive a Learning Journal with reference materials and reflection exercises to record their insights.

US Dates/Times
2024 – February 29 & March 7
2:30 pm – 4:30 pm PST
3:30 pm – 5:30 pm MST
4:30 pm – 6:30 pm CST
5:30 pm – 7:30 pm EST

Cost Per Person:
1-4 people: $215
5+ people: $202

For groups up to 45 attendees:
$7,500

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Live Stream Webcasts from Greg Nathan

Get the message from the founder. Greg Nathan delivers a virtual live stream presentation to your audience.

  • Webcast can be interactive if host technology allows and there are fewer than 100 attendees
  • When there are more than 100 attendees, Greg delivers his 40-minute “Profitable Partnerships” keynote. Q&A after the session if the host chooses

Dates & Time:
TBA

Cost:
$7,500

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