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  • Welcome to SPEAK!

    How SPEAK! Serves the Franchise Community

    Want to know what we do and why we do it?

    Check out this 3 minute video and find out how SPEAK! can help you find the perfect speakers, trainers, facilitators, emcees and entertainers for your franchise events.  We promise to make it fun, easy and stress-free – all at no charge to the franchisor!

    We know the franchise world.  It’s all we do!


    SPEAK!’s founder and Chief Match Maker, Katrina Mitchell talks about how SPEAK! helps franchisors find the perfect franchise convention speakers.

    As a recent co-host of Gettin’ Down 2 Business,  Katrina talks about how and why she created the only speakers bureau to focus exclusively on franchising.  In this short clip, Katrina details SPEAK!’s criteria for selecting speakers: they understand franchising, they are polished, professional adult educators, and they are outstanding at serving SPEAK!’s customers, not their own egos.  In fact, Katrina and her team have a ‘No Diva’ policy.

    no divas

    Listen to What Industry Leaders Say About SPEAK!…

    SPEAK! provides expert trainers and consultants who deliver customized, franchise-focused content in all critical areas of business development and daily business management for both new and existing franchisees and franchisors.

    Karen Samples, Focus Brands

    Dan Martin, CEO

    Eric Stites, CEO
    Franchise Business Review

    Kevin Hein, Partner
    Faegre & Benson

    Joanne Webb-Joyce
    Senior Director of National Franchise, 7-Eleven


    Trying to find just the right person with the right message to address our franchisees can be stressful. Katrina makes it easy and stress-free and for the second year in a row has helped us hit a homerun. I think any franchise system looking for the right speaker should make SPEAK! their first call. Thanks for helping us make this year’s event the best conference we’ve ever had!

    –Paul Erwin, Pita Pit
    VP of Administration

    I cannot think of a single thing that I would change about working with SPEAK! Katrina dug into what we wanted to accomplish at the event, thoroughly researched speaker options for us, and came up with several really appropriate recommendations. If I had to use one word to describe our experience working with SPEAK! it would be ‘EASY’! And in our world of planning and managing a large volume of franchise events, it doesn’t get better than that! If you need a speaker for your franchise conference, SPEAK! is the perfect resource.

    –Rose Shifflet, Plan Ahead Events Tampa Bay
    Founder & CEO

    One word to describe working with SPEAK! – “EASY.” If you are in franchising and looking for expert guidance on how to find just the right speaker, Katrina should be your first call!

    –Brian Sanders, i9 Sports
    President & CEO

    Working with SPEAK! was a 5 Star experience all the way around. From the first call to identify what we wanted to deliver to our franchisees, through tracking the myriad details involved in bringing an outside speaker in, SPEAK! was the perfect partner. Thanks Katrina for your great work and perfect recommendation!

    –Greg Archer, Age Advantage

    SPEAK! recently helped us find the perfect entertainer for our annual meeting. We especially appreciated the flexible options that Katrina offered for our group. She worked hard to find just the right fit and her recommendation was perfect. SPEAK! was easy to work with in every way and we very much appreciate having an event partner who really understands franchising and how to match just the right speakers!

    –Kristi Keith, VP Marketing Communications and Amy Kuhn, VP Administrative Services/Conventions, National Association Management Group

    We absolutely loved working with SPEAK! to find the perfect match for our annual franchisee convention. Katrina really dug into what we were looking to accomplish and quickly provided a short list of speaker options, with a strong recommendation of who she thought would be the best fit. And WOW was she ever right! I love having SPEAK! as a trusted resource whenever we are looking for outside talent. Katrina understands franchising and really does make the speaker selection process “fun, easy and stress free”. I highly recommend SPEAK!’s services to any franchisor looking for an outside speaker!

    –Debbie Lefever, PuroSystems
    Administration and Conference Planning

    Working with SPEAK! to find the right customer service speaker for our recent annual franchisee convention was all around a great experience. They were thorough, efficient, timely and consistent in their follow up. Katrina and her team promise to make the speaker portion of a franchise event easy and stress free and I can say that was certainly our experience. We look forward to continuing to use SPEAK! any time we need a speaker or trainer to support our system!

    –Martin Ferrill, Soft Pretzel Franchise Systems, Inc.
    Chief Operating Officer

    SPEAK! is a resource that every franchise system needs to know about! When I first contacted Katrina and her team to help find the right speaker for a recent franchisee meeting, it was immediately clear that SPEAK! understands franchising. Following a brief conversation, Katrina recommended Troy Hazard to help us achieve our desired outcomes for the meeting. I was completely confident in her recommendation and the end result was Troy knocked it out of the park for us in every way! SPEAK! was extremely efficient and even tenacious in helping us pull together all the necessary details in a very short period of time. I very much appreciate having such a valuable event partner and look forward to continuing to work with Katrina and SPEAK! for all future meetings – both live and remote!

    –Ted Marlowe, 1-800-Flowers
    Vice President, Retail & Advertising

    We reached out to SPEAK! to help us find the right franchise speaker for our annual meeting. Katrina and her team worked diligently to help match us with the perfect speaker to inspire, educate and motivate our franchisees. The thing that impressed me the most about Katrina was her willingness to listen to what we were trying to accomplish and match a speaker with our specific needs. Her understanding of franchising and what we were hoping to accomplish was evident from our very first call. SPEAK! made the process easy and took all the stress and worry away. From our first call with Troy Hazard, it was clear that Katrina had found us a perfect match. Working with Katrina was an absolute pleasure – her attention to detail and genuine concern for our success was evident every step of the way. I can’t imagine every running an event without her help. If you are a franchisor looking for just the right speaker, SPEAK! should be your first and only call!

    –Roger Murphy, Murphy Business & Financial Corporation
    CEO & Founder

    Our production partner, UME Productions recommended we work with SPEAK! to find just the right speaker for our annual franchisee convention. After determining our objectives, SPEAK! recommended T. Scott Gross and he was absolutely a perfect fit! His session on Positively Outrageous Customer Service really resonated with our franchisees. Not only was his content spot on for what we wanted to achieve, Scott was a great cultural fit for our organization and our franchisees really connected with him. SPEAK! helped us hit a home run and made it easy, every step of the way. We look forward to working with SPEAK! on future events!

    –Shannon H., Capriotti’s Sandwich Shop

    Katrina Mitchell is a pleasure to work with from start to finish. I have never met an individual who listens so well to a potential client’s wants and needs. After the first 10 minutes of our conversation, she was asking all the right questions to dig deeper into our needs for our annual conference. Her knack for listening and then providing a plethora of options was astounding. The speakers she offered to us were exactly the type of people we were looking for. Katrina was able to pinpoint all of the details from our initial conversation to offer multiple and also perfect choices to fulfill our requirements. When you need to find the proper speaker, Katrina is the right person to work with first!

    –Julie Rhodes,Young Rembrandts Franchise, Inc.
    Director of Technology & Annual Conference Project Manager

    SPEAK! has been our one-stop resource for an outstanding selection of dynamic speakers who really understand franchising. Katrina and her team have consistently over delivered in helping us develop the right topics, customer service, pre-program research and dynamic platform skills. We love working with SPEAK! and look forward to another year of fantastic content rich events featuring SPEAK! franchise speakers.

    –LaShelle Fuller, Co-Chair Women’s Franchise Network, Denver
    V.P. Franchise Support, Homewatch CareGivers

    I wanted to thank you for bringing Troy Hazard to speaker at the FBN. He really got me thinking about my business and the current economic times. I appreciate how succinctly he was able to encapsulate the basic idea of ‘Change or Die’ and to focus on what we can influence, rather than worrying about what we can’t. He was by far the best speaker we’ve ever had at the FBN!

    –Craig Dietz, CEO Special Ops

    I met Katrina a few years ago at an IFA convention and immediately liked her style. We asked SPEAK! to help us find a speaker who would deliver a message of personal responsibility and empowerment to our franchisees for our annual conference. We wanted to make sure that the content was not just ra-ra motivational dribble, but had actionable tools to help our franchisees manage themselves AND their businesses from a fresh perspective. Solid business tools were a must.

    Katrina recommended Troy Hazard, who I met last December. From our very first introductory call, I knew we had the perfect match. Troy ‘get’s’ franchising and related incredibility well to the challenges faced by our franchisees. Our event was a huge success thanks to Katrina and her team at SPEAK! We look forward to continuing to use SPEAK! to help us with our annual events as well as distance learning options for our team!

    –Tom Bunchman, CEO Founder Jump Bunch

    NOT a Franchise?

    Our dynamic team of professional speakers can deliver the same great results to any association or corporate audience. Let us know who you are interested in and we’d be happy to provide you with everything you need to make a great selection for your group.

    The SPEAK! Network

    SPEAK! collaborates with other top agencies and bureaus around the country to provide the ideal speaker or trainer for your event. If you don’t see a speaker who meets your needs listed on our site, we can still help you find just the right professional. Let us know what you are looking for and we’ll go to work finding the perfect match for you.