Bringing Out The Best In Franchisees
Mastering the Franchisee Mindset
Why do some franchisees thrive while others flounder? Is it luck? Is it location? It’s tempting to blame external factors. As a cancer survivor, marathon runner, and award-winning franchisee, Scott Greenberg refocuses entrepreneurs on what’s going on internally.
Scott specializes in helping franchisees develop the mental resilience for running a business. Combining decades of experience in business and on stage, Scott shows franchisees and their employees how to overcome mental barriers that sabotage operations.
Using his techniques, Scott built one of the top performing Edible Arrangements franchises in California. In 2010, his store won the “Best Customer Service” award out of 972 franchises worldwide.
- Wyndham Hotel Group
- Global Franchise Group
- Marble Slab Creamery – Canada
Scott Greenberg was a promising graduate film student when he was suddenly diagnosed with cancer. Having grown up hearing stories of how his grandparents survived the holocaust, he knew it was now time to apply their lessons to his own fight for survival.
During his chemotherapy and radiation treatments, he kept a journal, noting the attitudes and behaviors of fellow patients. Why did some suffer and others thrive, regardless of their specific diagnosis? Would these same reasons also apply to people’s professional lives? This curiosity would eventually become the basis for thousands of speeches. Scott ultimately beat the disease and went on to run the Los Angeles Marathon.
For almost two decades now, Scott has been a full-time motivational speaker specializing in resilience and peak performance for business leaders.
Scott also built one of the top performing “Edible Arrangements” franchises in California. In 2010, his store received the “Best Customer Service” award out of almost a thousand franchisees worldwide. In 2011, his manager, whom Scott trained, won “Manager of the Year.”
Poignant stories, humorous anecdotes combined with practical, substantive content always leave franchisees buzzing with excitement.
Travels From: Los Angeles, CA
Fee Range: $6,500 -$10,000
Most entrepreneurs immerse themselves in operations, hoping if they work hard enough on marketing, management and systems, their business will grow. What they don’t consider are the internal factors — their own thoughts, beliefs and emotions that permeate every aspect of what they do. Ultimately, business leaders must be disciplined and mentally resilient to achieve long-term results. As both a professional speaker and award-winning franchisee, Scott will show your group how to free their brain of mental distractions so they can better focus on serving their customers and growing their business.
He will also show you how to:
- Develop resilience and the mental “stuff” to endure the challenges of owning a business
- Make decisions based on reason rather than reaction
- Create a culture of service that strengthens partnerships and brings customers back
- Find deeper meaning, enjoyment, and fulfillment in your work so your can go the distance with your business
- Get higher levels of performance from employees
Sculptors don’t create their art as much as they chip away at everything that hides it. To bring out the best in your employees, franchisees and managers must free them of insecurity, self-doubt and the bad habits that inhibit their potential. In addition to his work as a longtime motivational speaker, Scott has led scores of employees and managers in his own businesses and identified the most common blocks that hold people back. He’ll show managers how to free employees of these and other self-defeating behaviors so they live and perform at their best.
In a competitive environment, great customer service is the most important and most controllable means to distinguish your business. Your ability to quickly connect to customers and cultivate relationships is crucial. That means creating an entire culture of service, where franchisees not only serve paying clients, but colleagues, vendors and anyone with whom they have professional contact.
In this entertaining, informative program, Scott Greenberg will discuss “servant leadership” and show you how to create a culture of service that benefits customers, vendors and employees alike. Scott will help franchisees find more meaning in their work and pride in themselves in their contributions to others. He’ll explain how to create “connection points” to make each contact a unique, pleasant experience for customers and employees.
The phrase “Survival of the Fittest” doesn’t refer to those who are the strongest or smartest, but to those most adaptable to change. But instead of adapting intelligently, too many franchisees react emotionally, leading to poor operational decisions.
During this program, Scott will discuss “emotional intelligence,” outlining critical survival skills that will enable franchisees to be resilient during tough times. This enjoyable, content-rich program is filled with humor, stories and strategies that will give franchisees the emotional boost they need to move forward.
- Scott Greenberg Bio
- Scott Greenberg Introduction
- Program: Internal Mastery, External Results: Mastering The Franchisee Mindset
- Program: Managing Like Michelangelo: Sculpting Employees Into Magnificent Works of Art
- Program: Franchise 360: Rounding Up Customers Through a Culture of Service
- Scott Greenberg AV & Room Set-up
- Scott Greenberg Testimonials
- Scott Greenberg Client List
Sample Client List
- Wyndham Hotel Group
- Global Franchise Group
- Marble Slab Creamery Canada
- Cargill International
- Cost-U-Less Auto Insurance
- EDI Express
- U.S. Air Force
- International Facilities Management Assoc.
- Young Presidents’ Organization
- Jet Propulsion Laboratory
- Mutual Insurance Association of Iowa
- U.S. Department of the Interior