Scott Greenberg

Franchise Performance Expert

Elevating Performance for Leaders & Their Teams

Looking to grow your franchise? Connect with customers? Increase your sales? Getting better at anything takes more than a strong skill set; it also requires the optimal mindset. Scott Greenberg helps franchisees and their employees develop both.

Combining years of experience as an award-winning, multi-unit owner of Edible Arrangements and two decades as a motivational business speaker, Scott will speak to your group as an expert and a peer. He understands the full experience of running a business. No theory here. He’s all about proven strategies, and equally important, proven philosophies that drive franchise success.

Scott specializes in the mindset behind high performance leadership, employee engagement, and creating the ultimate customer experience. He’s also just a really good speaker and discussion leader. Get him in front of your group and they’re sure to have a good time while acquiring great ideas to grow their business.

Clients Include:

  • Wyndham Hotel Group
  • Global Franchise Group
  • Marble Slab Creamery – Canada

Click here for sample client list

Speaker Bio

Headshot of Scott Greenberg, motivational franchise keynote speaker

For over 20 years, Scott Greenberg has captivated audiences with his high-energy presentations on leadership and peak performance mindset. His diverse client list includes Nike, Coffee Beanery, the Wyndham Hotel Group, the U.S. Air Force and countless other businesses and organizations. He’s presented in all 50 U.S. states, as well as in Canada, Ecuador, Jamaica, Croatia, Aruba and Saudi Arabia.

Discussing both skill set and mindset, Scott helps business leaders and their teams elevate performance and grow their companies. He challenges conventional thinking and gets people immediately focused on the ideas and action that matter most.

In 2005, Scott built his first of two “Edible Arrangements” franchises in Los Angeles. Over the next ten years, his operation regularly ranked among the top-grossing franchises in California and won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 franchisees worldwide.

Scott received his bachelor’s degree from UCLA in 1992 and was awarded a scholarship to attend graduate film school at New York University. He was diagnosed with cancer after only one semester and returned to California for treatment. After successfully beating the disease, he celebrated by running the Los Angeles Marathon to raise money for cancer research.

Book Scott Now!

Travels From: Los Angeles, CA

  Fee Range: $10,000 to $15,000

“Scott Greenberg's presentation at our Annual Franchise Reunion was the highest rated session of the entire event (and the event was pretty darn good!). Scott was lively, funny, poignant, and credible; he spoke from experience and his unique perspective of also being a franchisee. His message challenged us and our paradigm and resonated with every person in the audience. We're all still referring to the terminology he used and I truly believe he had an impact on everyone who heard him speak. Scott's message of mindset overcoming fear, listening to your "inner heckler", gratitude and time is one that should be heard by many. I would strongly recommend Scott to anyone, particularly franchise groups, to hear him speak, feel his passion and learn from his experiences.”
Eric Ersher, Founder & CEO
Zoup! Fresh Soup Company

Program Information

Why is it that in the same external conditions, with similar operations, some franchisees thrive while others flounder? The difference is the third factor – mindset — the way we manage the thoughts and emotions that impact everything we do. This is the most distinguishing quality of high-performance franchisees. It’s what enables them to keep clear heads, make better decisions and connect with employees and customers. Develop this mental edge and you’ll become unstoppable. Scott will show you how to optimize your mindset for maximum performance and lead employees to do the same.

Lots of companies compete for the same customers. The brands that get the most business are the ones who go beyond products and services, and instead offer customers an entire experience that appeals to both the head and heart. It’s an encounter they’ll feel, and tell others about. Many businesses try to do this, but only one does it best. If your company delivers a meaningful experience better, faster and more consistently than anyone, you win. This program discusses how to create a customer-focused experience that will build a loyal following and elevate your business.  

Many employers complain that the hardest part of their job is motivating their people. For decades bosses have complained, “You just can’t find good help these days.” Yes you can. The trick isn’t finding good help. It’s cultivating it. This program will explore best practices for recruiting, connecting with and inspiring employees to care. You’ll learn how to build a loyal team of employees who feel personally invested in the success of your organization. In fact, they’ll consider it their organization. Engage them at that level, and you’ll have the ultimately employee all-star team.

The phrase “Survival of the Fittest” doesn’t refer to those who are the strongest, but to those most adaptable to change. During this upbeat program, Scott will provide your group with encouragement and strategies to help them cope with change and adversity. This enjoyable, content-rich presentation will help them:

  • More readily adapt to change

  • Overcome self-doubt and recognize their strength
  • Find greater humor, enjoyment and meaning in their profession

  • Deepen their gratitude, no matter the circumstances

This program is a highly motivational, filled with humor, stories, and strategies.

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Speaker Resources

book icon Book Jackets

Jump Start Volume 2 Leading Others

Jump Start Volume 1 Leading Yourself

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Sample Client List

  • Allstate Insurance
  • American Rental Association
  • Amgen
  • Berlitz
  • Cargill International
  • CBRE
  • Coffee Beanery

  • Edible Arrangements

  • FEMA
  • Galardi Group
  • Global Franchise Group
  • Honeydew Donuts

  • International Facilities Management Association
  • Lenny’s Subs
  • Marble Slab Creamery (Canada)
  • Merrill Lynch
  • Precision Door Service

  • Precision Tune Auto Care

  • Ramunto’s Brick Oven Pizza

  • Ritter’s Frozen Custard

  • Showhomes

  • Terumo BCT
  • The Spice & Tea Exchange

  • Togo’s
  • U.S. Air Force
  • U.S. Department of the Interior
  • Welk Resorts
  • Wyndham Hotel Group
  • Zoup!