Most entrepreneurs immerse themselves in operations, hoping if they work hard enough on marketing, management and systems, their business will grow. What they don’t consider are the internal factors — their own thoughts, beliefs and emotions that permeate every aspect of what they do. Ultimately, business leaders must be disciplined and mentally resilient to achieve long-term results. As both a professional speaker and award-winning franchisee, Scott will show your group how to free their brain of mental distractions so they can better focus on serving their customers and growing their business.

He will also show you how to:

• Develop resilience and the mental “stuff” to endure the challenges of owning a business
• Make decisions based on reason rather than reaction
• Create a culture of service that strengthens partnerships and brings customers back
• Find deeper meaning, enjoyment, and fulfillment in your work so your can go the distance with your business
• Get higher levels of performance from employees

Sculptors don’t create their art as much as they chip away at everything that hides it. To bring out the best in your employees, franchisees and managers must free them of insecurity, self-doubt and the bad habits that inhibit their potential. In addition to his work as a longtime motivational speaker, Scott has led scores of employees and managers in his own businesses and identified the most common blocks that hold people back. He’ll show managers how to free employees of these and other self-defeating behaviors so they live and perform at their best.

In a competitive environment, great customer service is the most important and most controllable means to distinguish your business. Your ability to quickly connect to customers and cultivate relationships is crucial. That means creating an entire culture of service, where franchisees not only serve paying clients, but colleagues, vendors and anyone with whom they have professional contact.  

In this entertaining, informative program, Scott Greenberg will discuss “servant leadership” and show you how to create a culture of service that benefits customers, vendors and employees alike. Scott will help franchisees find more meaning in their work and pride in themselves in their contributions to others. He’ll explain how to create “connection points” to make each contact a unique, pleasant experience for customers and employees.

The phrase “Survival of the Fittest” doesn’t refer to those who are the strongest or smartest, but to those most adaptable to change. But instead of adapting intelligently, too many franchisees react emotionally, leading to poor operational decisions. 

During this program, Scott will discuss “emotional intelligence,” outlining critical survival skills that will enable franchisees to be resilient during tough times. This enjoyable, content-rich program is filled with humor, stories and strategies that will give franchisees the emotional boost they need to move forward.