Category Archives: Denise Lee Yohn

Cracking the Code on Achieving Brand Leadership with Denise Lee Yohn

If anyone knows how to crack the code on branding, it’s Denise Lee Yohn. Denise knows what it takes for franchises to become – and STAY – the top brand in their industry—AND on stage, she shows franchisees how to live their brands through each team interaction and ultimately to their customers. She knows that…

Denise Lee Yohn: Fusion of Brand & Culture – NEW book!

After over 25 years of franchise and big brand experience, dynamic keynote speaker, Denise Lee Yohn, continues to research, evaluate and communicate about the innerworkings of great brands. Her NEW book (coming March 2018) entitled, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, addresses a topic we hear franchisors talking about more…

Denise Lee Yohn: Parallel Universes – Branding & Sales

Great brands start inside. Great salespeople sell inside first. During Denise Lee Yohn’s collaboration with brands, big and small, she’s being asked over and over about the changing world of sales. Based on this, she’s created a brand new (no pun intended 🙂 ) program that talks sales. “Just as great brands start brand-building by…

SPEAK!’s ‘Month of Women’: Recap plus MORE!

Our goal in April was to present some fantastic, engaging and inspiring female speakers, in light of a statistic indicating that less than 10% of keynote speakers are women. We’ve had an outpouring of positive reaction—thank you! So to recap (and we couldn’t resist adding several more 🙂 ),check out the list below of talented…

Want to Know What Great Brands Do? Just ask Denise Lee Yohn, Brand Expert!

Great brands are admired for their bold moves and innovative approaches.  But what really separates merely good brands from those that triumph over time and achieve sustained business success?  Brand-building expert Denise Lee Yohn unlocks the principles behind the world’s greatest brands.  Drawing from case studies, analysis, and interviews with brand leaders, Denise explains to…