Greg Nathan’s Franchise Relations Tip #14
Are You Letting Down Your Brand? My last tip (#13) discussed the interdependence of franchisors and franchisees around the use of the franchise brand, and how the actions of any person – franchisor, franchisee or a staff member of a franchisee – can have positive or negative repercussions on everyone linked to the brand. For […]
Greg Nathan's Franchise Relations Tip #13
What Are People Saying About You? Ever wondered what people say about you when your name comes up in conversation? This is your personal “brand” and what people say will largely be influenced by how you have affected them in the past through your actions. Know one thing. They will gladly pass this on to […]
Greg Nathan's Franchise Relations Tip #12
The 4 Franchisee Motivators The new VP of Operations walked confidently onto the stage. He had spent weeks developing a new finance tool that would enable franchisees to benchmark themselves against their peers and was convinced they would lap it up. But there was a problem. He was deluded in how well he understood his […]
Greg Nathan's Franchise Relations Tip #11
Beware – Consultation is Not Consensus A franchisor VP of Marketing recently shared this story with me. It's a great reminder not to assume your franchisees share the same perspective as you on important issues. When setting up their FAC they attempted to have clear guidelines around its operation, including defining its decision making powers. […]
Greg Nathan's Franchise Relations Tip #10
How to Uncover What Makes Franchisees Tick You have probably played a game called “Who Am I?” where you had to guess the identity of the person playing “It”. A typical conversation goes something like this: “Are you female?”… “Are you famous?”… “Are you dead?”… “Have you been in a movie?”… and so on. Even […]
Greg Nathan's Franchise Relations Tip #9
how to deal with depression h2>How Family Relationships Impact On Success Note from Greg Nathan: While most of my tips have been for franchisors, this tip is also for your franchisees. Feel free to forward it to them. 14 tips for getting business and family working together Many franchisees involve their spouse in the business. […]
Greg Nathan's Franchise Relations Tip #8
The Power of Hope in Franchising If you are a franchisor wanting to grow your network, pay attention to this tip. Our team of psychologists at the Franchise Relationships Institute has been collecting data on franchisee satisfaction for 15 years. And we have now crunched the numbers on over 6000 franchisees to see what best […]
Greg Nathan's Franchise Relations Tip #7
The Most Important Word In Franchising A woman posed a simple question to her husband. “Do you love me?” “Yes I love you” he said. She wasn't convinced. “But do you really love me?” “Yes of course I really love you”. “Would you die for me?” He thought for a moment. “Mine is an undying […]
Greg Nathan's Franchise Relations Tip #6
Are Your Field Managers Wearing the Right Hats? In 1993, I wrote a book called Managing the Franchisor/Franchisee Relationship. It had an important section on what I called the eight hats of the Field Manager. This is a complex and challenging role requiring the ability be an ambassador, business consultant, operations expert, marketer, coach, trainer, […]
Greg Nathan's Franchise Relations Tip #5
Are your Field Consultants Cops or Coaches? Imagine getting a speeding fine and feeling grateful. It happened to me. I was 18 years old cruising down the highway enjoying Jimi Hendrix's wailing guitar at full blast. But my steering wheel drumming stopped abruptly as I glanced over to see a cop driving alongside beckoning me […]
