Gerry O’Brion: Your Brand Comes Alive on the Frontline!
Gerry O’Brion, founder of What Big Brands Know®, says…
“A franchise’s branding comes from corporate, but your brand is built mostly when front line employees talk to your customers. The frontline is where your brand comes to life for the people that give you money…the ones that ultimately, grow your brand.”
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When Gerry is booked for an event, he’s diligent about his preparation (and we all LOVE that, right?) He delves into the franchise brand to understand both the front-end guest experience (including immersing himself in a salon experience prior to his recent Great Clips event! 🙂 ), as well as the franchisor’s event learning objectives. He’s serious about making an authentic connection to the franchisees in the room…and he does…over and over…check out his franchise testimonial videos!
Here’s another of Gerry’s quotes:
“Franchise brands that succeed versus those that struggle have one thing in common— they have clarity around what they do that is unique.”
Of course, everyone in the franchise system wants to build a powerful franchise brand. Gerry steps in, whether from the stage or within tactical breakouts, to facilitate powerful collaboration—and where needed, to bridge gaps between franchisees and franchisor.
I’d love to talk about Gerry inspiring your team at your next franchise event. His fees start at $10,000 and he travels from Denver.
P.S. This has to be my favorite video testimonial of Gerry’s! It highlights his drive to listen and learn up front to enable connection and results during his presentations.