Grow Freely Using Multicultural Marketing

Kelly McDonald has built her reputation on multicultural marketing. Her signature talk “Crafting the Customer Experience for People Not Like You”, outlines five key principles for franchisees to create an exceptional customer experience that works for a diverse set of people. From generational differences to connecting with different gender groups, different racial and ethnic groups and even core values, Kelly shows franchise systems how to connect in a meaningful way by targeting their message to numerous niche groups.


Love Kelly as much as we do? Let’s talk about booking her for your next event!

We Know the Franchise World
It’s All We Do!

Recent Posts

Unbeatable Insights: Industry Experts Share Valuable Knowledge at IFA23
Why Attend the Field Manager Bootcamp?
Are You Looking to Improve the Effectiveness of Your Franchisee Field Visits?
Katrina Mitchell: SeoSamba Top 100 Global Franchise Influencers 2023 List!
Celebrating Black Excellence: Meet 5 Inspiring Franchise-Savvy Keynote Speakers