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Choose The Right Franchise Speaker

Colette Carlson

Human Behavior Expert

At the heart of every sale, every interaction between a leader and a team member, every conversation with a customer… is a connection. How to make those connections effective, and leverage them for greater success in your franchise, is the thread woven into every one of Colette Carlson’s presentations.

Colette captivates franchise audiences with her actionable, concrete strategies to build a connected culture resulting in extraordinary trust, collaboration, and commitment.  Her keynote programs are so personalized, attendees often assume Colette is one of them! She has the outstanding ability to connect through engaging content and laugh-out-loud humor.

Colette Carlson Speaker Reel

Travels From:

San Diego, CA

Fee Range:

$15,000 – $20,000 Keynote

$10,000 Virtual

Favorite Food:


Colette Carlson's Bio

With a Master’s Degree in Human Behavior, and more than 20 years of experience helping individuals change behaviors that impact their success, Colette understands the psychology, mindset, and skills required to make positive, long-lasting change.

Colette is a Certified Speaking Professional (CSP), a designation held by fewer than 10% of the members belonging to the International Federation for Professional Speakers. In 2017, Colette was inducted into the CPAE Speaker Hall Fame®, a lifetime award that honors professional speakers who have reached the top echelon of platform excellence.

Trusted clients include Boeing, Microsoft, Procter & Gamble, Federal Express, Fidelity, Domino’s Pizza, Great Clips, and the United States Government.


Partial Client List:

  • Del Taco
  • Dominos
  • Exxon Mobil
  • Great Clips
  • Habit Burger Grill
  • Nestle Purina
  • PepsiCo
  • Rubios
  • Salon Training International
  • Texas Roadhouse
  • Wells Fargo
  • Women’s Food Service Forum
  • Colette is an amazing speaker! She did a keynote for 2300 franchise owners, general managers, and managers and a breakout session for 1500 general managers and managers. She did a great job researching our business and sharing stories and examples that the participants could relate to. The participants found her funny and insightful. The vast majority of the participants rated her as Excellent! She was also a delight to work with in planning the conference as well as on-site. I highly recommend Colette as a speaker!

    Lora Peterson Director/Great Clips
  • Colette was a huge hit at our Leadership Series, and people are still talking about it! We were all so impressed by the way she researched and got to know us. As a result, she nailed it, gained immediate credibility and connected with everyone! Colette was knowledgeable, relatable and down to earth…what more could you ask for.

    Donna Sanders People Development Mgr/Texas Roadhouse
  • Colette did her homework and tailored her presentation specifically to us – even down to common language within the organization. I knew she was a hit, but was pleased to see a standing ovation from the crowd!

    Katherine Borish Director of Training & Merchandising/Etcetera

Colette Carlson's Keynotes

The Connected Leader

Successful, effective leaders recognize the need to authentically connect on a human level, whether virtually or in-person, to create influence and impact. Connected leaders model courageous behaviors that create a culture of clarity, transparency, inclusion, and accountability, even in the most challenging times. In this engaging, uplifting, and research-based program, attendees will master their ability to communicate and connect on deeper levels, creating an environment where people thrive.

In a digitally-distracted, constantly-changing world, become a Connected Leader to:

  • Drive positive change through intentional and impactful communication, thoughtful questions, and empathetic listening
  • Earn trust, respect, and loyalty from your teams and colleagues
  • Learn specific communication techniques that will inspire action and cooperation, address conflict, and extract more value and productivity from your teams
  • Seek and encourage healthy feedback
  • Create a culture of open communication where people connect, grow, and flourish
Sincere Selling: Stop Transacting, Start Connecting

In order to make a sale and earn a customer, you must first make a connection. In today’s virtual selling environment with shorter meetings and distracted customers, the ability to quickly connect and captivate is paramount. In this engaging, research-based program, learn how to adopt a sincere selling mindset to cultivate authentic relationships that lead to increased sales, repeat customers, and powerful referrals. As a former national sales trainer, who cut her teeth in straight commission sales, Colette will show you how to up your personal connection quotient to maximize relationships, revenue, and results by learning how to:

  • Awaken your awareness to maximize your emotional connection
  • Ask deeper, richer questions to identify customer pain points
  • Listen empathetically to create a collaborative environment conducive to problem-solving
  • Align your thoughts, words, and actions to build trust
  • Demonstrate value and gain emotional buy-in through effective storytelling
Many Communicate, Few Connect.

The common denominators of the most successful people are the ability to effectively communicate and connect, regardless of the situation, location, or audience. In a competitive world filled with a global workforce, numerous communication challenges, and daily digital distractions, getting your message heard has never been more challenging. Clear, concise communication is no longer enough to get results: connection must be part of the equation.

Amplify your impact and form crucial relationships that drive productivity, engagement, and collaboration by learning how to:

  • Up your emotional quotient to increase your credibility and gain support
  • Foster healthy communication through focused, dedicated behaviors
  • Align your thoughts, words, and actions to build trust and increase influence
  • Communicate with candor and clarity while maintaining a respectful, human connection
  • Become a human highlighter who champions the accomplishments and strengths of every individual on your team
YOU Management: Strategies to Avoid Burnout, Boost Resilience, and Accelerate Success

Regardless of your title and role, people experience everyday stressors while they are expected to stay agile through constant change. In today’s world, people are required to exceed expectations and produce more in less time with fewer resources, all while staying positive and engaged with colleagues and customers.

New challenges have collapsed the boundaries between work and home, leaving people juggling opposing demands for time, energy, and attention.  It’s no surprise, even with the best of intentions, leaders and teams feel stressed out, disconnected, and emotionally exhausted. Enough! It’s time for You Management!

Join Colette in this laugh-out-loud program as she shares practical, yet powerful, science-based strategies to remain resilient and accelerate your success during the most challenging of circumstances by learning how to:

  • Minimize worry, stress, and angst by knowing when to let go or take control
  • Manage devices, distractions, and demands to stay focused, present, and productive
  • Lean in to change by mastering your mindset to increase mental toughness
  • Build in daily self-care strategies to avoid burnout and create more joy
  • Maximize health and wellness through the power of connection
Women Leading With Impact: Accelerate Your Position With Confidence

When women show up, stand up, and speak out, positive change happens. In this engaging, uplifting, and research-based program, specific to women in leadership, participants gain the strategies and skills necessary to become authentic, credible, and confident leaders. Be recognized, respected, and rewarded in your career by learning how to:

  • Cultivate connections that count
  • Identify, access, and develop strategic relationships
  • Express your success to advocate for yourself and others
  • Conquer self-imposed limits to take risks and accelerate growth
  • Break through barriers by mastering the power of the ASK
  • Stay resilient through constant change and challenges
The Connected Leader: 3 Keys to Communicating and Connecting in Turbulent Times (Virtual)

The common denominators of the most successful leaders are the ability to effectively communicate and connect, regardless of the situation or audience. Although this statement holds true, the magnitude of unprecedented change and challenges happening in today’s workforce leaves most leaders overwhelmed and operating without a rulebook. Join Colette, in this virtual presentation designed for leaders working remotely. You will walk away with specific strategies to connect and communicate with your teams during tough times, resulting in increased trust, loyalty, engagement, and productivity.

In this virtual presentation, designed for leaders and teams working remotely, Colette provides specific techniques to connect and communicate on a deeper level to form crucial relationships that drive productivity, engagement, and collaboration.

YOU Management: Staying Focused & Positive Through Change, Adversity & Uncertainty (Virtual)

The pressure and decision fatigue leaders and teams face today through grief, quarantines, travel restrictions, remote work (with children underfoot), isolation, financial loss and more is unprecedented and exhausting. The rapid pace of change and lack of certainty moving forward only adds to both leaders and teams feeling a lack of control. This overwhelming sense can increase stress, worry, and anxiety. Enough! It is time for YOU Management! Join Colette in this virtual presentation, based in behavioral science, as she provides the tools necessary to support you in staying strong, focused and effective in an environment riddled with ambiguity.

In this virtual presentation, designed for leaders and teams working remotely, Colette provides specific tools to stay present, positive and connected to achieve their happiest, healthiest, highest potential.

Additional Resources

Video Clips

Colette Carlson

Virtual Reel

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