Damon Dunn

Franchisees will learn how to go beyond visibility and build real community impact. They’ll discover how to borrow influence, earn word-of-mouth, and use free offers to shift habits. Most importantly, they’ll understand why requiring loyalty turns simple marketing tactics into long-term growth drivers that strengthen customer relationships and boost sales.

Takeaways:
• Franchisees will learn how to go beyond visibility and make their presence truly felt in the community.
• Franchisees will discover how to strategically borrow influence to amplify their brand impact.
• Franchisees will understand how to earn word-of-mouth buzz that drives real growth—without spending a dime.
• Franchisees will learn to use free offers as a tool to break customer habits and shift behavior.
• Franchisees will see why requiring loyalty is the key to making “free” work for long-term gains.

Customers buy into the operation before the product—and that consistent execution builds lasting loyalty. By trusting proven systems and viewing brand standards as shortcuts to results, franchisees can unlock sustainable sales growth. Success isn’t about reinventing—it’s about executing what works. The path to accelerated sales starts with discipline, not disruption.

Takeaways:
• Franchisees will learn why customers buy into the operation before they ever buy the product.
• Franchisees will see how to leverage proven systems—the franchisor already gathered the clues to success.
• Franchisees will understand that consistency is key—if customers can’t predict the quality, they won’t return.
• Franchisees will learn to view brand standards not as rules, but as shortcuts to predictable results.
• Franchisees will discover why best-in-class performance starts with execution—not innovation.

Sales don’t grow by chance—they grow through what you measure, reward, and correct. You can’t scale what you don’t track. Strong systems beat big goals, and weekly KPI reviews fuel consistent growth. Your dashboard isn’t a report—it’s the steering wheel guiding your business toward year-over-year performance gains.

Takeaways:
• You can’t scale what you don’t measure—and without confronting issues head-on, you can’t create year-over-year growth.
• Sales aren’t just a goal—they’re the outcome of consistently measuring, rewarding, and correcting performance.
• No matter how ambitious your goals are, your sales will only rise to the level of your systems and accountability.
• Holding teams accountable to weekly metrics creates the momentum that drives monthly—and annual—sales growth.
• Your KPI dashboard isn’t just a report—it’s the steering wheel that keeps your team focused and accountable.

This SWOT workshop helps franchisees share lessons learned about sales growth, discuss and refine them in small groups, and present their strategies to the full group. The goal is to leave with clear, actionable ideas—tested by peers—that franchisees can take back and apply to drive sales in their own markets.

SWOT Focus
Franchisees use this session to share field-tested sales insights, identify what’s working (and what’s not), and collaborate on actionable strategies.
• Strengths – Internal sales drivers
Examples: community reputation, strong staff, local brand recognition
• Weaknesses – Internal barriers to growth
Examples: inconsistent service, low repeat customer rate
• Opportunities – External trends to leverage
Examples: nearby events, local business partnerships, new delivery platforms
• Threats – External risks that impact sales
Examples: new competitors, changing customer habits, inflationary pressure

Workshop Format
• Small Group Work (15 min):
Each group dives into one SWOT quadrant to share experiences and lessons on sales performance.
• Strategy Development (15 min):
Groups turn their discussion into 3–5 actionable sales strategies based on real-world insights.
• Presentations & Group Discussion (30 min):
Each group presents findings, opening a peer-to-peer dialogue designed to surface practical, proven tactics all franchisees can try back in their markets.

Takeaways:
• Franchisees will gain fresh, peer-tested sales strategies by collaborating with others who face similar challenges and opportunities.
• The workshop helps identify internal strengths and weaknesses that directly impact sales performance—insights often overlooked in day-to-day operations.
• By analyzing external trends and threats, franchisees will uncover new ways to stay competitive and grow market share.
• Each small group will walk away with 3–5 actionable strategies they can implement immediately to improve sales.
• Presenting and discussing findings with the full group sparks powerful idea sharing franchisees leave with more than insights, they leave with a growth playbook.

This fast-paced panel brings top-performing franchisees together to share bold moves, real failures, and proven tactics that drive sales. Franchisees will gain practical insights, hear what actually works in the field, and leave with fresh, actionable ideas they can apply immediately to grow revenue and break through sales plateaus.

Opening Challenge (5 mins)
Moderator asks: “What’s one sales tactic most people avoid—but actually works?”
Panelists answer rapid-fire with real insights.

Lightning Rounds (20–25 mins)
Three focused topics:
• Break the Plateau: How they pushed past sales ceilings
• What I Got Wrong: A failure that became a turning point
• Do This Tomorrow: A simple move anyone can try now

Audience Participation (10–15 mins)
Attendees ask questions.
Panelists debate tough, practical challenges.

Flashpoint Finale (5 mins)
Each panelist answers:
“If you had to start over with no team or money, what would you do in 30 days to grow sales?”

Takeaways:
• Tested Tactics That Work – Franchisees will leave with real-world sales strategies proven in the field—not theory but moves that drive measurable results.
• Lessons from Mistakes – Panelists will share their biggest missteps and how they turned failure into sales breakthroughs, helping others avoid the same pitfalls.
• Quick Wins to Apply Tomorrow – Each franchisee will walk away with simple, effective actions they can try immediately to jumpstart sales.
• Fresh Ideas from Top Performers – By hearing what the best franchisees are doing right now, attendees gain new perspectives and fresh energy to bring back to their teams.
• Sales Confidence Through Shared Experience – Listening to how others overcame challenges will empower franchisees to take bolder action, backed by the confidence of peer success stories.