Newport Beach, CA
$17,500 – $22,500 Virtual – $8,750
Ben & Jerry’s Half Baked Ice Cream
Stay on offense! That’s the message behind Patrick Schwerdtfeger’s opening keynote presentation. This is a time of BOLD leadership, and we have never needed business leadership more than we do today. You may rely on your corporate head office to roll out new technologies, but Patrick encourages you to take a more active role in your franchise’s evolution. New customer behavior patterns are emerging, and businesses will need to pivot in order to thrive in the new economy. Don’t miss this opportunity to evaluate accelerating technologies and get a glimpse into the future!
including Purdue and Stanford Universities.
He is also a regular speaker for Bloomberg TV, founder of Trend Mastery Inc., and host of the Strategic Business Insights video blog (with over 28,000 subscribers and six million views on YouTube). Patrick has spoken about business trends, technology, and digital marketing at hundreds of conferences all around the world.
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Disruptive innovation invalidates existing business models. That’s why it’s become so important for business executives around the world. Technology is evolving along an exponential curve, and entire industries are collapsing as new (mostly digital) business models provide better outcomes for fewer dollars. Disruptive innovation generally comes from the edges of industries, not the center. It comes from ‘adjacent markets’ often catching executives by surprise. Patrick explains the topic and provides two (2) modesl and a strategic framework for executives to both anticipate and PROFIT from disruptive innovation.
The COVID-19 pandemic has dramatically disrupted our economy, and many franchises are impacted directly. Franchisees need to (1) survive, (2) pivot, and (3) rebuild after the crisis.
This session covers eight trends that are accelerating as a result of the pandemic and quarantine. They follow the convenient acronym SALVAGED:
This session will also cover other forms of disruption and provide strategic models to both anticipate and profit from disruptive innovation within your industry.
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