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Choose The Right Franchise Speaker

Scott Greenberg

Franchise Performance Expert
Elevating Performance for Leaders & Their Teams

Looking to grow your franchise? Connect with customers? Increase your sales? Getting better at anything takes more than a strong skill set; it also requires the optimal mindset. Scott Greenberg helps franchisees and their employees develop both.

Combining years of experience as an award-winning, multi-unit owner of Edible Arrangements and two decades as a motivational business speaker, Scott will speak to your group as an expert and a peer. He understands the full experience of running a business. No theory here. He’s all about proven strategies, and equally important, proven philosophies that drive franchise success.

Scott specializes in the mindset behind high performance leadership, employee engagement, and creating the ultimate customer experience. He’s also just a really good speaker and discussion leader. Get him in front of your group and they’re sure to have a good time while acquiring great ideas to grow their business.

Elevating Performance

Travels From:

Los Angeles, CA

Fee Range:

$10,000 to $15,000

Favorite Food:

Grandmother’s Oatmeal Raisin Cookies

Scott Greenberg's Bio

For over 20 years, Scott Greenberg has captivated audiences with his high-energy presentations on leadership and peak performance mindset. His diverse client list includes Nike, Coffee Beanery, the Wyndham Hotel Group, the U.S. Air Force and countless other businesses and organizations. He’s presented in all 50 U.S. states, as well as in Canada, Ecuador, Jamaica, Croatia, Aruba and Saudi Arabia.

Discussing both skill set and mindset, Scott helps business leaders and their teams elevate performance and grow their companies. He challenges conventional thinking and gets people immediately focused on the ideas and action that matter most.

In 2005, Scott built his first of two “Edible Arrangements” franchises in Los Angeles. Over the next ten years, his operation regularly ranked among the top-grossing franchises in California and won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 franchisees worldwide.

Scott received his bachelor’s degree from UCLA in 1992 and was awarded a scholarship to attend graduate film school at New York University. He was diagnosed with cancer after only one semester and returned to California for treatment. After successfully beating the disease, he celebrated by running the Los Angeles Marathon to raise money for cancer research.

Headshot of Scott Greenberg, Franchise Performance Expert

Partial Client List:

  • American Family Care
  • Berlitz
  • Edible Arrangements
  • Elements Massage
  • Global Franchise Group
  • GNC
  • Gold’s Gym
  • Great Clips
  • Honeydew Donuts
  • Hot Dog On A Stick
  • Kiddie Academy
  • Marble Slab Creamery (Canada)
  • McDonalds
  • Outdoor Living Brands
  • Senior Helpers
  • The Little Gym
  • The Spice & Tea Exchange
  • Togo’s
  • Wyndham Hotel Group
  • Zoup!
  • Scott’s message really set the tone for our meeting—it resonated with our franchisees and tied directly into our CEO’s presentation, which was fantastic! Scott built a highly customized presentation for our event and referenced real-world examples specific to our franchise system, which everyone loved. Even following our convention, we continue to hear our groups speaking of how a 'High-Performance Mindset' helps them to better achieve their goals.

    Susan Milkowski, VP, Learning & Development Buffalo Wings & Rings
  • We left our conference feeling energized... It has been almost a month since our off-site meeting and our group is still talking about the session.

    Tony Chimera, Vice President - Human Resources Axis Capital
  • Scott Greenberg was our keynote speaker for this year’s Showhomes Annual Conference 2014 and I have to say, we have never had such a great speaker! We have an evaluation after every session and Scott literally scored perfect and in some cases, franchisees gave him a ‘6’ or higher on a scale of 1 to 5!

    Lynn Chapman, Regional Director of Field Operations & Event Manager Showhomes Homes Staging
  • Scott’s delivery was perfect. We were absolutely captivated the whole time he was speaking; not an easy accomplishment with a longer presentation! He was engaging, entertaining, and inspiring. The franchisees were genuinely moved and took away a lasting message of teamwork and continually striving to excel. Aside from the fantastic presentation, Scott was a joy to work with and very responsive. He really did his homework to understand our brand. Scott was able to connect to the franchisees at a deep level and brought the kind of third-party credibility that we needed to inspire everyone. He even arrived early the day of the event to check in with me and see if we needed help setting up. Scott was an absolute ‘10 out of 10’!

    Kara Bowen, Community Manager Honey Dew Donuts
  • Scott captivated our group by engaging our franchisees right from the start of his program. The candor in his delivery, his knowledge for our business and our competition, and his humor resonated well within our group. Scott was well prepared, efficient and an overall pleasure to work with. I would highly recommend Scott for your next business convention or gathering.

    Richard Bowen, President & CEO Honey Dew Donuts
  • Scott Greenberg's presentation at our Annual Franchise Reunion was the highest rated session of the entire event (and the event was pretty darn good!). Scott was lively, funny, poignant, and credible; he spoke from experience and his unique perspective of also being a franchisee. His message challenged us and our paradigm and resonated with every person in the audience. We're all still referring to the terminology he used and I truly believe he had an impact on everyone who heard him speak. Scott's message of mindset overcoming fear, listening to your "inner heckler", gratitude and time is one that should be heard by many. I would strongly recommend Scott to anyone, particularly franchise groups, to hear him speak, feel his passion and learn from his experiences.

    Eric Ersher, Founder & CEO Zoup! Fresh Soup Company
  • Thank you very much for your energy and professionalism throughout the planning and execution of your keynote. The way you incorporated our brand and Summit theme into your talk was unprecedented! This enhanced our credibility as a franchise and really successfully set up the other events of the program. You may not have planned this, but I think that your talk really set an underlying theme of positive accountability for both Z and Zor. Great job!

    John C. Strand, CFE Lenny's Subs
  • Scott absolutely nailed the learning objectives for this year’s conference. We loved every aspect of working with him – from his pre-program commitment of visiting a clinic in order to better learn our business, to dovetailing the messaging of the leadership team, to his availability before and after the program and, of course, the keen delivery of relevant branding and messaging he brought to the table – and we can easily and confidently recommend Scott to any franchise group looking for an outstanding keynote speaker. We got our value’s worth and so much more - a priceless investment!

    Scott Hoots, VP Operations American Family Care
  • I'd like to thank you for doing such a GREAT presentation at the 2016 Institute! Your session was very impactful and one of the highest rated ones in recent years. I enjoyed working with you and appreciated the way you took the time to really get to know Great Clips. It was clear that you gained an understanding of your audience and our brand. THANK YOU!

    Lora A. Peterson, Director Great Clips University

Scott Greenberg's Keynotes

The Wealthy Franchisee Mindset: How Top Franchisees Think, Thrive and Grow

Why is it that in the same business, running the same operation, some franchisees thrive while others struggle? The difference may be the most critical factor —mindset — the way we manage the thoughts and emotions that impact everything we do. This is the most distinguishing element of high-performance franchisees. Their mental advantage leads to operational superiority. It enables them to develop strong partnerships with their franchisor, engage their employees and connect with customers. It allows them to maintain clear heads and focus on the work that matters most. Top franchisees engage in the same tasks and face the same problems as their peers. But they do it better because their mind is an asset to their business and not a liability.

Drawing upon his hands-on experience of building two award-winning Edible Arrangements franchises and consulting for other franchise systems, Scott will show you how to replicate the behaviors and thought patterns of the industry’s top-performers so you, too, can build a thriving, profitable operation.

Learning Outcomes:

  • Get better results from operations
  • Make smarter business decisions with more strategy and less emotion
  • Cultivate stronger relationships with your franchisor, employees and customers
  • Create a healthier, more productive work environment
  • Provide a higher level of service to customers
  • Build more business confidence and reduce stress
  • Navigate more effectively through change and adversity
  • Maximize the opportunity to grow your business and build wealth
Better Teams, Bigger Business: How to Grow Your Company With Employees Who Are All In

Great companies are built with great teams. But given demands placed on business owners combined with fast-paced lifestyle and evolving values of the workforce, developing a reliable, stable staff is a daunting prospect. “You just can’t find good help these days,” bosses complain. “And when you find them, you can’t keep them.”

Yes you can. The trick isn’t finding good help. It’s cultivating it.

This program is all about identifying, connecting with and inspiring employees to care. You’ll learn how to build loyal teams who feel personally invested in the growth of your business. In fact, they’ll consider it their business. Engage employees at that level and you’ll have a company that’s ready to flourish.

Business Performance Speaker Scott Greenberg has done it. With more than two decades of presenting to companies, Scott built two thriving Edible Arrangements franchises in Los Angeles. His business regularly ranked in the top five franchises in California, and won the “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide – all with the hard work and loyalty of Millennials and young employees. Scott will show you how to cultivate a team of all-stars who will serve your customers, save you time and grow your business.

Learning Outcomes:

  • Improve employee retention & motivation using both intrinsic and extrinsic motivational tools
  • Help employees overcome mental blockers, and teams overcome dysfunction
  • Learn the truths and myths about Millennials and the secrets to winning their loyalty and elevating their performance
  • Create a closer, thriving workplace culture
  • Create an environment of continuous personal, professional and organizational growth
It’s All About The Customer: Creating A Service Culture That Keeps Customers Coming Back

Lots of companies compete for the same customers, but most fall short when serving them. They focus on financial transactions rather than on human connections. They repeat the same robotic phrases. They operate without any humanity, missing an opportunity to make an impression. For most businesses, the problem isn’t service that’s bad. It’s service that’s forgettable.

The best businesses provide much more than products and services. They build relationships with customers and offer them an experience with emotional resonance. It’s an encounter they’ll feel, want more of and tell others about. This is how great brands build a following. And it starts with their culture.

If you want to grow your business, grow a customer community. This program will show you how.

Learning Outcomes:

  • Develop a customer-focused business that brings patrons back
  • Learn tools for creating meaningful connections with customers
  • Identify and appeal to the values of your customer base
  • Learn how to get buy-in from employees to provide the highest level of service
  • Improve word-of-mouth and online reviews

Additional Resources

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