Franchise Performance Expert | Author of The Wealthy Franchisee
Looking to grow your franchise? Connect with customers? Increase your sales? Getting better at anything takes more than a strong skill set; it also requires the optimal mindset. Scott Greenberg helps franchisees and their employees develop both.
Combining years of experience as an award-winning, multi-unit owner of Edible Arrangements and two decades as a motivational business speaker, Scott will speak to your group as an expert and a peer. He understands the full experience of running a business. No theory here. He’s all about proven strategies, and equally important, proven philosophies that drive franchise success.
Scott specializes in the mindset behind high performance leadership, employee engagement, and creating the ultimate customer experience. He’s also just a really good speaker and discussion leader. Get him in front of your group and they’re sure to have a good time while acquiring great ideas to grow their business.
Meet Scott Greenberg: one-part business game-changer, one-part motivational leader. Fueled with over 10 years of experience as a multi-unit, award-winning franchise owner, Scott practically wrote the book on what it takes to transform businesses from average to extraordinary.
Scott delves into the HUMAN factors of business that directly impact how well people work. He helps leaders think at a higher level with a peak performance mindset that keeps emotions in check and yields the clearest, most productive perspective possible. He helps them lead more effectively so they can develop their teams into a high-performance workforce. Finally, he helps them serve better and create emotionally satisfying experiences that customers remember, talk about, and want to repeat. Improving business from the inside out, he co-created an innovative management diagnostic and leadership tool, 30-Second Leadership™, that enhances employee mindset, skill set, and performance.
Scott will get your group excited about their business goals and help make them a reality. As a sought-after international speaker, Scott ignites audiences with engaging, high-energy, and customized programs that leave audience members with proven strategies and long-lasting inspiration. Scott is the expert organizations call on to boost performance and elevate their business.
Scott is the author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar, published by Entrepreneur Magazine. He is a VIP contributor to Entrepreneur and a frequent contributor to Nation’s Restaurant News, Global Franchise Magazine, QSR Magazine, and Franchise Business Review.
Partial Client List:
- American Family Care
- Edible Arrangements
- Elements Massage
- Global Franchise Group
- Gold’s Gym
- Great Clips
- Honeydew Donuts
- Hot Dog On A Stick
- Kiddie Academy
- Marble Slab Creamery (Canada)
- Outdoor Living Brands
- Senior Helpers
- The Little Gym
- The Spice & Tea Exchange
- Wyndham Hotel Group
Scott’s message really set the tone for our meeting—it resonated with our franchisees and tied directly into our CEO’s presentation, which was fantastic! Scott built a highly customized presentation for our event and referenced real-world examples specific to our franchise system, which everyone loved. Even following our convention, we continue to hear our groups speaking of how a 'High-Performance Mindset' helps them to better achieve their goals.
We left our conference feeling energized... It has been almost a month since our off-site meeting and our group is still talking about the session.
Scott Greenberg was our keynote speaker for this year’s Showhomes Annual Conference 2014 and I have to say, we have never had such a great speaker! We have an evaluation after every session and Scott literally scored perfect and in some cases, franchisees gave him a ‘6’ or higher on a scale of 1 to 5!
Scott’s delivery was perfect. We were absolutely captivated the whole time he was speaking; not an easy accomplishment with a longer presentation! He was engaging, entertaining, and inspiring. The franchisees were genuinely moved and took away a lasting message of teamwork and continually striving to excel. Aside from the fantastic presentation, Scott was a joy to work with and very responsive. He really did his homework to understand our brand. Scott was able to connect to the franchisees at a deep level and brought the kind of third-party credibility that we needed to inspire everyone. He even arrived early the day of the event to check in with me and see if we needed help setting up. Scott was an absolute ‘10 out of 10’!
Scott captivated our group by engaging our franchisees right from the start of his program. The candor in his delivery, his knowledge for our business and our competition, and his humor resonated well within our group. Scott was well prepared, efficient and an overall pleasure to work with. I would highly recommend Scott for your next business convention or gathering.
Scott Greenberg's presentation at our Annual Franchise Reunion was the highest rated session of the entire event (and the event was pretty darn good!). Scott was lively, funny, poignant, and credible; he spoke from experience and his unique perspective of also being a franchisee. His message challenged us and our paradigm and resonated with every person in the audience. We're all still referring to the terminology he used and I truly believe he had an impact on everyone who heard him speak. Scott's message of mindset overcoming fear, listening to your "inner heckler", gratitude and time is one that should be heard by many. I would strongly recommend Scott to anyone, particularly franchise groups, to hear him speak, feel his passion and learn from his experiences.
Thank you very much for your energy and professionalism throughout the planning and execution of your keynote. The way you incorporated our brand and Summit theme into your talk was unprecedented! This enhanced our credibility as a franchise and really successfully set up the other events of the program. You may not have planned this, but I think that your talk really set an underlying theme of positive accountability for both Z and Zor. Great job!
Scott absolutely nailed the learning objectives for this year’s conference. We loved every aspect of working with him – from his pre-program commitment of visiting a clinic in order to better learn our business, to dovetailing the messaging of the leadership team, to his availability before and after the program and, of course, the keen delivery of relevant branding and messaging he brought to the table – and we can easily and confidently recommend Scott to any franchise group looking for an outstanding keynote speaker. We got our value’s worth and so much more - a priceless investment!
I'd like to thank you for doing such a GREAT presentation at the 2016 Institute! Your session was very impactful and one of the highest rated ones in recent years. I enjoyed working with you and appreciated the way you took the time to really get to know Great Clips. It was clear that you gained an understanding of your audience and our brand. THANK YOU!
Scott, thank you for delivering such a spot-on message to our franchisees on taking their business to the next level! I absolutely feel that they will experience growth and further success from your direction and sharing your book with each of them. Thanks again!
"Book him now! We brought Scott in to keynote our annual franchise convention. We asked him to deliver a presentation about how to create the ultimate customer experience. He did more than discuss this; he demonstrated it. He interviewed franchisees, researched our company, and gave a presentation that felt completely customized. It was a perfect mix of substance and emotion (which happens to be his formula for creating memorable customer encounters). Scott’s presentation was packed with value for our franchisees. He shared practical ideas we could immediately use. The impact has been obvious. With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation and improving our bottom line. As speakers go, we could not have made a better investment!”
“Scott, you’re my hero! As I told you in person yesterday, outstanding job on the presentation. I can NOT tell you the number of positive remarks I received all afternoon and all evening last night about your presentation.
- ‘Incredibly useful!’
- ‘The perfect blend of high concept thinking, mixed with useful tangible examples.’
- ‘Exactly what we all need to hear right now.’
- ‘Best keynote ever … fascinating and something that I can use tomorrow to impact my store’s performance and my crew’s approach to customer service.’
“I wanted to take a moment to thank you for your presentation to our Global Enablement Content and Curriculum team. My whole team agreed that the last year has been extraordinary and difficult. We have been asked, like so many, to do more with less time. Although our team is predominantly remote, the demands of kids, parents and social isolation have been difficult. In short, we needed a Resiliency Booster Shot. You delivered. The team deeply related to your ability to be both vulnerable and hopeful. Many expected ‘another talking head’ and instead they found themselves wrapped into a narrative of practical resiliency which felt both inspiring and actionable. Your rare skill in breaking down components of response capabilities and then bring both logic and emotion together helped bring my team back together in a really tough time. We look forward to having you back and being that nourishing presence that truly enables us to achieve Healthy High Performance. If we can be an advocate for your capabilities for others, please don’t hesitate to refer us!
“We wanted to express our gratitude for you taking the time to speak at the Allstate National Catastrophe Leadership conference. Your dialogue delivered the perfect amount of compassion and energy needed for our meeting. Your speech integrated perfectly with the main topics at the conference. I was extremely impressed with how you did your pre-work (i.e., phone interviews, employee feedback surveys, and one-on-one calls with our leaders), to ensure you were prepared to speak to our team. Once the day arrived, your speech was inspirational and delivered with such heart and purpose that it really drove home the key messages we had asked you to deliver. The immediate feedback from our attendees has been extremely positive. The “heckler” proved to be one of the “Aha” moments of the conference. The personal struggles you shared (your cancer journey) were personal but extremely touching to our leaders. It was a pleasure working with you!”
“We were delighted to invite Scott to speak recently at our virtual Leadership in Action conference. Having had to pivot to virtual events for this year, we are aware that these can often be more difficult especially when it comes to engaging the audience. Scott was engaging from start to finish with his presentation and delivered it with energy and precision whilst asking the audience for their participation via the chat feature on the conference platform! Scott speaks passionately and provided some valuable insights for our attendees who had lots of questions by the end of the presentation which Scott was very happy to answer. Feedback from our delegates since the conference, for Scott, has been great and we will definitely be looking at inviting him to speak for us again in the future.”
Get ready to achieve breakthrough performance and growth! In Scott’s signature and most-requested keynote, he’ll share with you how to transform your business from average to extraordinary. Scott helps franchisees think, lead and serve at a higher level. With over 10 years as an award-winning, multi-unit franchisee and coach for countless brands, he’ll show you HOW top franchisees achieve consistent, profitable results (beyond doing more marketing and finding better employees).
Get out of your head and get into your business so you can:
- Increase productivity, efficiency and streamline operations.
- Build MORE WEALTH from the operation you already have.
- Make smarter business decisions with more strategy and less emotion.
- Inspire employees and delight customers.
- Reduce stress, maintain a healthier lifestyle and have more fun running your business.
Sticking to the System
Program Focus: Team Building, Leadership, Cultural Transformation, Employee Engagement, Coaching
Do you struggle with underperforming team members? Are attempts to motivate them failing to produce results? Would you like to spend less time “dealing with employees” and more time growing your bottom line?
Discover 30-Second Leadership, a field-tested management program that has leaders raving! Rooted in real-world experience, this simple, hard skills coaching system will show you how to quickly diagnose an employee’s work performance and prescribe the best corresponding coaching method to boost results and shift employee mindset and productivity in the workplace.
Whether you are a small business owner or a front-runner in a large corporation, if you manage other people, 30-Second Leadership will provide you with immediate, powerful, and lasting results.
This program will:
- Empower managers with simple, proven steps to engage and INSPIRE their employees
- Create a common language among management for evaluating employee performance
- Ensure top employees stay great, feel challenged and elevate others
- Re-engage employees who may be bored, burnt out or slipping in performance
- Transform front-line employees into leaders who will help you grow your business
This workshop is highly-customized and a perfect follow-up to any of Scott’s keynotes. It is available in a 60-90-minute format, half-day workshops and is a popular addition for executive retreats.
PROGRAM FOCUS: Customer Experience, Sales, Client Loyalty, Competition, Mindset
Do you want more transactions and bigger tickets? Do you want to outperform your competition without having to out-advertise them? Are you ready to turn your customers into raving fans?
When you focus less on what customers get and more on how customers feel, every transaction will become a marketing opportunity; make them feel great and they’ll do your marketing for you.
If you’re ready to learn how TOP business operators stay in the winner’s circle, this presentation is for you. Scott gives you powerful tools to create a service culture that grows loyalty and word-of-mouth and translates success into bigger ticket sales. He’ll show you how to replace robotic customer service practices with unforgettable experiences that ensure customers remember you, talk about you, and can’t wait to come back.
Discover Scott’s field-tested and award-winning approach that will help you:
- Deliver a customer service experience that distinguishes you from the competition
- Make EVERY transaction a marketing opportunity that brings customers back
- Optimize your digital footprint by improving your online ratings and reviews
- Increase ticket average, customer frequency, and word-of-mouth advertising
- Apply the “Above/Below Effect” so you can not only build your brand but improve your reputation
PROGRAM FOCUS: Agency Growth, Sales, Mindset, Peak Performance
The sales process is an emotionally charged experience. When expectations aren’t met, profits drop, clients complain or claims soar, and sales agents feel it. These feelings cause sales reps to draw incorrect conclusions, lose trust, and panic. Often, they talk to each other, reinforcing their fears and mistrust of the corporate team.
While sales managers often note how a sales rep’s mindset can directly impact their business execution, rarely is there any meaningful discussion or training around the human factors that so clearly influence performance.
Great sales organizations know they need to go beyond teaching hard skills and also support soft skills training for their agents and employees. This results in higher retention and will produce a system of sales reps who are as confident as they are competent.
NEXT-LEVEL Sales will give your group the encouragement and tools they need to work at a higher level. They’ll learn to look at business circumstances objectively without allowing emotions to cloud judgment and adversely impact sales.
This program will help your sales team:
- Boost performance, increase work satisfaction, and grow the company’s brand
- Purposely reframe their business concerns with facts that will help grow and profit their business
- Understand how great customer service elevates the emotional state of their clients, which in turn, results in bigger sales
- Harness the power of logos (facts and features), ethos (credibility), and pathos (emotions), and why all three are critical for agency growth and marketing success
- Objectively process information in order to replace assumptions and fears
- Move from facilitating transactions to building long-term relationships with clients that increase referrals
Program Focus: Mindset, Company Culture, Sales Growth, Customer Experience, Life Balance
In a busy work environment, it’s easy to get so caught up in tactics and everything that needs to be done that you forget about your individual mindset and the collective culture of your organization. But these human elements are the very things that separate the average from the extraordinary. To operate in a way that makes the most impact and ultimately, the most money, your culture must excel in three critical areas: the way people think, the way they lead, and the way they serve.
In this engaging, practical keynote program, Scott will show you how to:
THINK like a high performer. Take control of your brain to ensure your mindset is an asset to the organization, not a detriment.
LEAD in a way that promotes both the skill set and mindset of individual team members while also uniting them into a proud, loyal, and collaborative workforce that genuinely wants the best for the organization and the people it serves.
SERVE customers and the community by creating emotionally satisfying experiences that will quickly produce referrals and loyal repeat business.
You will learn:
- The “Trigger to Trouble” process and how to disrupt it
- How to work from your “point of clarity” and overcome the most common mental blockers that sabotage performance
- How to manage your time to ensure you’re not just active, but proactive
- What a culture actually is (beyond being nice to people) and how to effectively build and preserve it
- How to overcome your hiring biases, understand your beliefs about the hiring process, and why you need the discipline to hold out for the right people.
- How to move from facilitating transactions to building connections with your customers
- Shift from upselling to upserving so you can increase your average ticket size while meeting the customer’s needs at a more intuitive level
Program Focus: Motivation, Success, Culture, Mindset, Peak Performance, Overcoming Adversity, Change
This uplifting, content-rich program inspires attendees to embrace change, and upgrade workplace performance, and offers practical takeaways that immediately translate into actionable results.
Scott will teach your organization the three factors that determine outcomes in any business situation. He’ll outline the difference between problem-solving and resiliency, and share five strategies for living and working with more strength and courage. Finally, he’ll explain how your group can create a culture of support and inclusiveness, so organizations thrive as a whole. This program is filled with actionable strategies, impactful stories, and practical life lessons that will give your team lasting strength and inspiration.
Available as a keynote, breakout, or half-day session, this customized program is perfect for leadership and management teams, front-line employees and is also a popular choice for all-hands meetings.
Audience members will learn how to:
- Navigate more effectively through market change, burn-out, and setbacks
- Identify the three factors that impact results and focus on the areas where you have the most control
- Make smarter business decisions with more strategy, and less emotion
- Discover the most common mental blockers that sabotage business performance and how to avoid them
- Create a work culture that everyone can get behind and how to regularly reinforce it to promote seamless teamwork and high-performance
- Elevate the individual and group performance of your team
Program Focus: Leadership, Employee Retention, Team Building, Corporate Culture
In today’s marketplace, employers are competing as much for employees as they are for customers. But recruiting team members means very little if you can’t keep them, or if you can’t get them to perform. By creating a best-in-class workplace, you’ll naturally attract, retain, and boost talent, and ultimately grow your organization. In other words, to grow a high-profit business, you first need to grow a high-performance culture. That means going beyond ping pong tables, candy bowls, and gift cards and getting to the core of what really motivates people and unites them to the team.
In this program, Scott will teach your group how to:
- Create high-performing teams that collaborate, WOW customers, and improve company culture
- Become a talent magnet without increasing labor costs
- Retain employees who solve problems instead of creating them
- Spend less time recruiting and more time growing your business
- Enjoy the PEACE OF MIND knowing your business is in good hands