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Choose The Right Franchise Speaker

Scott Greenberg

Franchise Performance Expert | Author of The Wealthy Franchisee

Looking to grow your franchise? Connect with customers? Increase your sales? Getting better at anything takes more than a strong skill set; it also requires the optimal mindset. Scott Greenberg helps franchisees and their employees develop both.

Combining years of experience as an award-winning, multi-unit owner of Edible Arrangements and two decades as a motivational business speaker, Scott will speak to your group as an expert and a peer. He understands the full experience of running a business. No theory here. He’s all about proven strategies, and equally important, proven philosophies that drive franchise success.

Scott specializes in the mindset behind high performance leadership, employee engagement, and creating the ultimate customer experience. He’s also just a really good speaker and discussion leader. Get him in front of your group and they’re sure to have a good time while acquiring great ideas to grow their business.

Scott Greenberg Preview Video

Travels From:

Los Angeles, CA

Fee Range:

$15,000 to $20,000

Favorite Food:

Grandmother’s Oatmeal Raisin Cookies

Scott Greenberg's Bio

Scott Greenberg: Elevating Businesses and Lives Through Leadership, Culture, and Connection

Meet Scott Greenberg: the go-to expert for organizations aiming to elevate their business metrics and the people behind them. With a unique blend of strategic business acumen and human-focused leadership, Scott is the catalyst for holistic business transformation.

Author of the game-changing books “Stop the Shift Show” and “The Wealthy Franchisee,” Scott dives deep into the human elements that directly impact business performance. He equips leaders with a peak performance mindset, empowering them to lead more effectively and cultivate high-performing teams. His innovative management tool, 30-Second Leadership™, has revolutionized the way businesses enhance employee mindset, skillset, and overall performance.

As a former multi-unit franchise owner recognized for best management and customer service, Scott brings a wealth of real-world experience to his programs. His keynotes and online trainings are not just informative but transformative, offering actionable strategies that produce immediate and lasting results.

But Scott is more than just a business transformer; he’s a storyteller, an inspirer, and a strategist. His high-energy, customized programs don’t just educate; they ignite audiences, leaving them empowered and inspired.

Scott’s expertise isn’t confined to the business world. He is a VIP contributor to Entrepreneur and a frequent contributor to Nation’s Restaurant News, Global Franchise Magazine, QSR Magazine, and Franchise Business Review.

Ready to elevate your business and your life? Discover why Scott Greenberg is the expert organizations turn to for boosting performance and enriching company culture.

Scott is the author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (2021) and Stop the Shift Show: Turn Your Hourly Employees into a Top Performing Team (February 2024), published by Entrepreneur Press.


Partial Client List:

  • American Family Care
  • Berlitz
  • Edible Arrangements
  • Elements Massage
  • Global Franchise Group
  • GNC
  • Gold’s Gym
  • Great Clips
  • Honeydew Donuts
  • Hot Dog On A Stick
  • Kiddie Academy
  • Marble Slab Creamery (Canada)
  • McDonalds
  • Outdoor Living Brands
  • Senior Helpers
  • The Little Gym
  • The Spice & Tea Exchange
  • Togo’s
  • Wyndham Hotel Group
  • Zoup!
  • Scott’s message really set the tone for our meeting—it resonated with our franchisees and tied directly into our CEO’s presentation, which was fantastic! Scott built a highly customized presentation for our event and referenced real-world examples specific to our franchise system, which everyone loved. Even following our convention, we continue to hear our groups speaking of how a 'High-Performance Mindset' helps them to better achieve their goals.

    Susan Milkowski, VP, Learning & Development Buffalo Wings & Rings
  • We left our conference feeling energized... It has been almost a month since our off-site meeting and our group is still talking about the session.

    Tony Chimera, Vice President - Human Resources Axis Capital
  • Scott Greenberg was our keynote speaker for this year’s Showhomes Annual Conference 2014 and I have to say, we have never had such a great speaker! We have an evaluation after every session and Scott literally scored perfect and in some cases, franchisees gave him a ‘6’ or higher on a scale of 1 to 5!

    Lynn Chapman, Regional Director of Field Operations & Event Manager Showhomes Homes Staging
  • Scott’s delivery was perfect. We were absolutely captivated the whole time he was speaking; not an easy accomplishment with a longer presentation! He was engaging, entertaining, and inspiring. The franchisees were genuinely moved and took away a lasting message of teamwork and continually striving to excel. Aside from the fantastic presentation, Scott was a joy to work with and very responsive. He really did his homework to understand our brand. Scott was able to connect to the franchisees at a deep level and brought the kind of third-party credibility that we needed to inspire everyone. He even arrived early the day of the event to check in with me and see if we needed help setting up. Scott was an absolute ‘10 out of 10’!

    Kara Bowen, Community Manager Honey Dew Donuts
  • Scott captivated our group by engaging our franchisees right from the start of his program. The candor in his delivery, his knowledge for our business and our competition, and his humor resonated well within our group. Scott was well prepared, efficient and an overall pleasure to work with. I would highly recommend Scott for your next business convention or gathering.

    Richard Bowen, President & CEO Honey Dew Donuts
  • Scott Greenberg's presentation at our Annual Franchise Reunion was the highest rated session of the entire event (and the event was pretty darn good!). Scott was lively, funny, poignant, and credible; he spoke from experience and his unique perspective of also being a franchisee. His message challenged us and our paradigm and resonated with every person in the audience. We're all still referring to the terminology he used and I truly believe he had an impact on everyone who heard him speak. Scott's message of mindset overcoming fear, listening to your "inner heckler", gratitude and time is one that should be heard by many. I would strongly recommend Scott to anyone, particularly franchise groups, to hear him speak, feel his passion and learn from his experiences.

    Eric Ersher, Founder & CEO Zoup! Fresh Soup Company
  • Thank you very much for your energy and professionalism throughout the planning and execution of your keynote. The way you incorporated our brand and Summit theme into your talk was unprecedented! This enhanced our credibility as a franchise and really successfully set up the other events of the program. You may not have planned this, but I think that your talk really set an underlying theme of positive accountability for both Z and Zor. Great job!

    John C. Strand, CFE Lenny's Subs
  • Scott absolutely nailed the learning objectives for this year’s conference. We loved every aspect of working with him – from his pre-program commitment of visiting a clinic in order to better learn our business, to dovetailing the messaging of the leadership team, to his availability before and after the program and, of course, the keen delivery of relevant branding and messaging he brought to the table – and we can easily and confidently recommend Scott to any franchise group looking for an outstanding keynote speaker. We got our value’s worth and so much more - a priceless investment!

    Scott Hoots, VP Operations American Family Care
  • I'd like to thank you for doing such a GREAT presentation at the 2016 Institute! Your session was very impactful and one of the highest rated ones in recent years. I enjoyed working with you and appreciated the way you took the time to really get to know Great Clips. It was clear that you gained an understanding of your audience and our brand. THANK YOU!

    Lora A. Peterson, Director Great Clips University
  • Scott, thank you for delivering such a spot-on message to our franchisees on taking their business to the next level! I absolutely feel that they will experience growth and further success from your direction and sharing your book with each of them. Thanks again!

    Steve Hart, CEO & Co-Founder Property Management, Inc.
  • "Book him now! We brought Scott in to keynote our annual franchise convention. We asked him to deliver a presentation about how to create the ultimate customer experience. He did more than discuss this; he demonstrated it. He interviewed franchisees, researched our company, and gave a presentation that felt completely customized. It was a perfect mix of substance and emotion (which happens to be his formula for creating memorable customer encounters). Scott’s presentation was packed with value for our franchisees. He shared practical ideas we could immediately use. The impact has been obvious. With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation and improving our bottom line. As speakers go, we could not have made a better investment!”

    Batteries Plus Bulbs
  • “Scott, you’re my hero! As I told you in person yesterday, outstanding job on the presentation. I can NOT tell you the number of positive remarks I received all afternoon and all evening last night about your presentation. 

    • ‘Incredibly useful!’
    • ‘The perfect blend of high concept thinking, mixed with useful tangible examples.’
    • ‘Exactly what we all need to hear right now.’
    • ‘Best keynote ever … fascinating and something that I can use tomorrow to impact my store’s performance and my crew’s approach to customer service.’
    I even had several vendors/non-Golden Chick folks remark about how useful and timely the approach is even outside our industry, and how it is going to impact how they approach their future business approaches. I wanted to say “thank you” again … I know I piled a lot on you in the last week, but your deck and your overall enthusiastic, articulate, and approachable presentation was amazing.” 

    Golden Tree Restaurants LLC
  • “I wanted to take a moment to thank you for your presentation to our Global Enablement Content and Curriculum team. My whole team agreed that the last year has been extraordinary and difficult. We have been asked, like so many, to do more with less time. Although our team is predominantly remote, the demands of kids, parents and social isolation have been difficult. In short, we needed a Resiliency Booster Shot. You delivered. The team deeply related to your ability to be both vulnerable and hopeful. Many expected ‘another talking head’ and instead they found themselves wrapped into a narrative of practical resiliency which felt both inspiring and actionable. Your rare skill in breaking down components of response capabilities and then bring both logic and emotion together helped bring my team back together in a really tough time. We look forward to having you back and being that nourishing presence that truly enables us to achieve Healthy High Performance. If we can be an advocate for your capabilities for others, please don’t hesitate to refer us!

  • “We wanted to express our gratitude for you taking the time to speak at the Allstate National Catastrophe Leadership conference. Your dialogue delivered the perfect amount of compassion and energy needed for our meeting. Your speech integrated perfectly with the main topics at the conference. I was extremely impressed with how you did your pre-work (i.e., phone interviews, employee feedback surveys, and one-on-one calls with our leaders), to ensure you were prepared to speak to our team. Once the day arrived, your speech was inspirational and delivered with such heart and purpose that it really drove home the key messages we had asked you to deliver. The immediate feedback from our attendees has been extremely positive. The “heckler” proved to be one of the “Aha” moments of the conference. The personal struggles you shared (your cancer journey) were personal but extremely touching to our leaders. It was a pleasure working with you!”

    Allstate Insurance
  • “We were delighted to invite Scott to speak recently at our virtual Leadership in Action conference. Having had to pivot to virtual events for this year, we are aware that these can often be more difficult especially when it comes to engaging the audience. Scott was engaging from start to finish with his presentation and delivered it with energy and precision whilst asking the audience for their participation via the chat feature on the conference platform!  Scott speaks passionately and provided some valuable insights for our attendees who had lots of questions by the end of the presentation which Scott was very happy to answer. Feedback from our delegates since the conference, for Scott, has been great and we will definitely be looking at inviting him to speak for us again in the future.”

    British Franchise Association

Scott Greenberg's Keynotes

STOP THE SHIFT SHOW: Turn Your Hourly Workers into a Top Performing Team

Program Focus: Talent Recruitment, Employee Retention, Leadership Development, Team Management, and Organizational Culture


Navigating the complexities of managing hourly workers can be a daunting task. But what if you could turn this challenge into your competitive advantage? Scott Greenberg, an acclaimed speaker and author, unveils the blueprint for transforming your hourly workforce into a high-performing team—without breaking the bank. Drawing from real-world case studies, cutting-edge hiring metrics, and actionable workforce strategies, this dynamic presentation will equip you with the tools to attract, retain, and lead top talent.

This keynote is a game-changer for:

  • Leaders and managers overseeing hourly workers and diverse teams
  • Organizations stuck in a revolving door of hiring and losing hourly staff
  • Decision-makers seeking actionable coaching techniques for immediate implementation

Attendees will walk away with:

  • A deep understanding of what sets high-performance cultures apart
  • Innovative strategies to attract top talent without inflating labor costs
  • A roadmap to overcome hiring biases and the discipline to wait for the right fit
  • Best practices for recruiting, onboarding, and training that lead to long-term retention

Why Scott Greenberg?

Scott isn’t just a speaker; he’s a business transformer. With a unique blend of business acumen and human-centric leadership, Scott has ignited audiences from McDonald’s to the U.S. Air Force. His multifaceted approach makes him a sought-after choice for a wide range of events. Don’t just lead; empower with Scott Greenberg

The Wealthy Franchisee: Game-Changing Steps to Grow Your Business and Become a Wealthier (and Healthier) Franchisee

Get ready to achieve breakthrough performance and growth! In Scott’s signature and most-requested keynote, he’ll share with you how to transform your business from average to extraordinary. Scott helps franchisees think, lead and serve at a higher level. With over 10 years as an award-winning, multi-unit franchisee and coach for countless brands, he’ll show you HOW top franchisees achieve consistent, profitable results (beyond doing more marketing and finding better employees).

Get out of your head and get into your business so you can:

  • Increase productivity, efficiency and streamline operations.
  • Build MORE WEALTH from the operation you already have.
  • Make smarter business decisions with more strategy and less emotion.
  • Inspire employees and delight customers.
  • Reduce stress, maintain a healthier lifestyle and have more fun running your business.

Sticking to the System

THINK, LEAD, SERVE: How Mindset and Culture Lead to Profit and Performance

Program Focus: Mindset, Company Culture, Sales Growth, Customer Experience, Life Balance

In a busy work environment, it’s easy to get so caught up in tactics and everything that needs to be done that you forget about your individual mindset and the collective culture of your organization. But these human elements are the very things that separate the average from the extraordinary. To operate in a way that makes the most impact and ultimately, the most money, your culture must excel in three critical areas: the way people think, the way they lead, and the way they serve.

In this engaging, practical keynote program, Scott will show you how to:

THINK like a high performer. Take control of your brain to ensure your mindset is an asset to the organization, not a detriment.

LEAD in a way that promotes both the skill set and mindset of individual team members while also uniting them into a proud, loyal, and collaborative workforce that genuinely wants the best for the organization and the people it serves.

SERVE customers and the community by creating emotionally satisfying experiences that will quickly produce referrals and loyal repeat business.

You will learn:

  • The “Trigger to Trouble” process and how to disrupt it
  • How to work from your “point of clarity” and overcome the most common mental blockers that sabotage performance
  • How to manage your time to ensure you’re not just active, but proactive
  • What a culture actually is (beyond being nice to people) and how to effectively build and preserve it
  • How to overcome your hiring biases, understand your beliefs about the hiring process, and why you need the discipline to hold out for the right people.
  • How to move from facilitating transactions to building connections with your customers
  • Shift from upselling to upserving so you can increase your average ticket size while meeting the customer’s needs at a more intuitive level
You've Got This! The Human Factors of RESILIENCE AND RESULTS

Program Focus: Motivation, Success, Culture, Mindset, Peak Performance, Overcoming Adversity, Change

This uplifting, content-rich program inspires attendees to embrace change, and upgrade workplace performance, and offers practical takeaways that immediately translate into actionable results.

Scott will teach your organization the three factors that determine outcomes in any business situation. He’ll outline the difference between problem-solving and resiliency, and share five strategies for living and working with more strength and courage. Finally, he’ll explain how your group can create a culture of support and inclusiveness, so organizations thrive as a whole. This program is filled with actionable strategies, impactful stories, and practical life lessons that will give your team lasting strength and inspiration.

Available as a keynote, breakout, or half-day session, this customized program is perfect for leadership and management teams, front-line employees and is also a popular choice for all-hands meetings.

Audience members will learn how to:

  • Navigate more effectively through market change, burn-out, and setbacks
  • Identify the three factors that impact results and focus on the areas where you have the most control
  • Make smarter business decisions with more strategy, and less emotion
  • Discover the most common mental blockers that sabotage business performance and how to avoid them
  • Create a work culture that everyone can get behind and how to regularly reinforce it to promote seamless teamwork and high-performance
  • Elevate the individual and group performance of your team
30-SECOND LEADERSHIP: The Simple Coaching Method for Making Employees Great

Program Focus: Team Building, Leadership, Cultural Transformation, Employee Engagement, Coaching

Do you struggle with underperforming team members? Are attempts to motivate them failing to produce results? Would you like to spend less time “dealing with employees” and more time growing your bottom line?

Discover 30-Second Leadership, a field-tested management program that has leaders raving! Rooted in real-world experience, this simple, hard skills coaching system will show you how to quickly diagnose an employee’s work performance and prescribe the best corresponding coaching method to boost results and shift employee mindset and productivity in the workplace.

Whether you are a small business owner or a front-runner in a large corporation, if you manage other people, 30-Second Leadership will provide you with immediate, powerful, and lasting results.

This program will:

  • Empower managers with simple, proven steps to engage and INSPIRE their employees
  • Create a common language among management for evaluating employee performance
  • Ensure top employees stay great, feel challenged and elevate others
  • Re-engage employees who may be bored, burnt out or slipping in performance
  • Transform front-line employees into leaders who will help you grow your business

This workshop is highly-customized and a perfect follow-up to any of Scott’s keynotes. It is available in a 60-90-minute format, half-day workshops and is a popular addition for executive retreats.

What They GET vs How They FEEL: How to Create Customer Experiences People Remember, Talk About and Want to Repeat

PROGRAM FOCUS: Customer Experience, Sales, Client Loyalty, Competition, Mindset

Do you want more transactions and bigger tickets? Do you want to outperform your competition without having to out-advertise them? Are you ready to turn your customers into raving fans?

When you focus less on what customers get and more on how customers feel, every transaction will become a marketing opportunity; make them feel great and they’ll do your marketing for you.

If you’re ready to learn how TOP business operators stay in the winner’s circle, this presentation is for you. Scott gives you powerful tools to create a service culture that grows loyalty and word-of-mouth and translates success into bigger ticket sales. He’ll show you how to replace robotic customer service practices with unforgettable experiences that ensure customers remember you, talk about you, and can’t wait to come back.

Discover Scott’s field-tested and award-winning approach that will help you:

  • Deliver a customer service experience that distinguishes you from the competition
  • Make EVERY transaction a marketing opportunity that brings customers back
  • Optimize your digital footprint by improving your online ratings and reviews
  • Increase ticket average, customer frequency, and word-of-mouth advertising
  • Apply the “Above/Below Effect” so you can not only build your brand but improve your reputation

Additional Resources

Video Clips

Three Factors That Impact Results

Brands That Keep Their Promises to Customers Win

30 Second Leadership: Skillset VS Mindset

Refining Your Hiring Process

One Bad Customer Experience Can Lose Your Long-Time Clients

The Human Connection: What Your Customers Need Most

30 Second Leadership - Misdiagnosing an Employees Needs

Coaching Employees: Diagnosing Skillset & Mindset

Being Wealthy

Don't Base Business Decisions on Emotion

The Difference Between Typical and Next Level Service

Your Customers Train You How to Operate

Rituals That Solidify Your Brand Value Increase Empl. Retention

Your Business has an Emotional Impact on Customers

Creating the Ultimate Customer Experience

What Makes Up a Healthy Work Culture

The Importance of a Beginner's Mindset

The Human Side of Business Success

Embracing Bananas! The Importance of Leaning into Change

Book Jackets
Stop the Shift Show by Scott Greenberg
Bulk Book Orders
Stop the Shift Show by Scott Greenberg

Stop the Shift Show
Turn Your Struggling Hourly Workers into a Top-Performing Team

    • Single, soft-cover copies via Amazon (List price, $26.99)
    • Bulk Purchase Discounts:

Quantity Price Per Copy
25–100 $24.99
101–300 $21.99
301+ $17.99

Plus the cost of UPS Ground Shipping from Los Angeles, CA.

Orders need to be placed no later than 2 weeks prior to the event date if used as a conference gift.
Place bulk book orders by contacting:

The Wealthy Franchisee
Game-Changing Steps to Becoming a Thriving Franchise Superstar

    • Single, soft-cover copies via Amazon (List price, $24.99)
    • Bulk Purchase Discounts:

Quantity Price Per Copy
25–100 $22.79
101–300 $16.79
301+ $14.79

Plus the cost of UPS Ground Shipping from Los Angeles, CA.

Orders need to be placed no later than 2 weeks prior to the event date if used as a conference gift.
Place bulk book orders by contacting:

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