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Choose The Right Franchise Speaker

Scott Greenberg

Franchise Performance Expert | Author of The Wealthy Franchisee

Looking to grow your franchise? Connect with customers? Increase your sales? Getting better at anything takes more than a strong skill set; it also requires the optimal mindset. Scott Greenberg helps franchisees and their employees develop both.

Combining years of experience as an award-winning, multi-unit owner of Edible Arrangements and two decades as a motivational business speaker, Scott will speak to your group as an expert and a peer. He understands the full experience of running a business. No theory here. He’s all about proven strategies, and equally important, proven philosophies that drive franchise success.

Scott specializes in the mindset behind high performance leadership, employee engagement, and creating the ultimate customer experience. He’s also just a really good speaker and discussion leader. Get him in front of your group and they’re sure to have a good time while acquiring great ideas to grow their business.

Elevating Performance

Travels From:

Los Angeles, CA

Fee Range:

$15,000 to $20,000

Favorite Food:

Grandmother’s Oatmeal Raisin Cookies

Scott Greenberg's Bio

Meet Scott Greenberg: one-part business game-changer, one-part motivational leader. Fueled with over 10 years’ experience as a multi-unit, award-winning franchise owner with Edible Arrangements, whose operation won international recognition: “Best Customer Service” and “Manager of the Year,” Scott practically wrote the book on what it takes to become NEXT-LEVEL.

Scott has this uncanny ability to zoom in on a company’s missed opportunities and design game-changing steps to grow the business, build high-performing teams and create unforgettable customer experiences.

Going beyond numbers and profits, Scott delves into the human-side of business so that you foster connections, build a loyal brand and make a memorable impact on the lives of customers and employees. Improving business from the inside out, he co-created an innovative management diagnostic and leadership tool, 30-Second Leadership™, that improves employee mindset, skill set and performance.

As a sought-after international speaker, Scott ignites audiences with engaging, high-impact and customized keynotes and workshops that leave audience members with proven strategies and long-lasting inspiration. From McDonalds, Great Clips, Anytime Fitness, Smoothie King, RE/MAX, the Wyndham Hotel Group to many other organizations in all 50 U.S. states and worldwide, Scott is the experienced expert franchise brands and others call on to elevate their business to the NEXT LEVEL.

In addition to his live and virtual presentations and 1:1 franchisee coaching, Scott is also a VIP contributor to, a contributor to the franchise column in Nation’s Restaurant News, and the author of the acclaimed book, The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar.


Partial Client List:

  • American Family Care
  • Berlitz
  • Edible Arrangements
  • Elements Massage
  • Global Franchise Group
  • GNC
  • Gold’s Gym
  • Great Clips
  • Honeydew Donuts
  • Hot Dog On A Stick
  • Kiddie Academy
  • Marble Slab Creamery (Canada)
  • McDonalds
  • Outdoor Living Brands
  • Senior Helpers
  • The Little Gym
  • The Spice & Tea Exchange
  • Togo’s
  • Wyndham Hotel Group
  • Zoup!
  • Scott’s message really set the tone for our meeting—it resonated with our franchisees and tied directly into our CEO’s presentation, which was fantastic! Scott built a highly customized presentation for our event and referenced real-world examples specific to our franchise system, which everyone loved. Even following our convention, we continue to hear our groups speaking of how a 'High-Performance Mindset' helps them to better achieve their goals.

    Susan Milkowski, VP, Learning & Development Buffalo Wings & Rings
  • We left our conference feeling energized... It has been almost a month since our off-site meeting and our group is still talking about the session.

    Tony Chimera, Vice President - Human Resources Axis Capital
  • Scott Greenberg was our keynote speaker for this year’s Showhomes Annual Conference 2014 and I have to say, we have never had such a great speaker! We have an evaluation after every session and Scott literally scored perfect and in some cases, franchisees gave him a ‘6’ or higher on a scale of 1 to 5!

    Lynn Chapman, Regional Director of Field Operations & Event Manager Showhomes Homes Staging
  • Scott’s delivery was perfect. We were absolutely captivated the whole time he was speaking; not an easy accomplishment with a longer presentation! He was engaging, entertaining, and inspiring. The franchisees were genuinely moved and took away a lasting message of teamwork and continually striving to excel. Aside from the fantastic presentation, Scott was a joy to work with and very responsive. He really did his homework to understand our brand. Scott was able to connect to the franchisees at a deep level and brought the kind of third-party credibility that we needed to inspire everyone. He even arrived early the day of the event to check in with me and see if we needed help setting up. Scott was an absolute ‘10 out of 10’!

    Kara Bowen, Community Manager Honey Dew Donuts
  • Scott captivated our group by engaging our franchisees right from the start of his program. The candor in his delivery, his knowledge for our business and our competition, and his humor resonated well within our group. Scott was well prepared, efficient and an overall pleasure to work with. I would highly recommend Scott for your next business convention or gathering.

    Richard Bowen, President & CEO Honey Dew Donuts
  • Scott Greenberg's presentation at our Annual Franchise Reunion was the highest rated session of the entire event (and the event was pretty darn good!). Scott was lively, funny, poignant, and credible; he spoke from experience and his unique perspective of also being a franchisee. His message challenged us and our paradigm and resonated with every person in the audience. We're all still referring to the terminology he used and I truly believe he had an impact on everyone who heard him speak. Scott's message of mindset overcoming fear, listening to your "inner heckler", gratitude and time is one that should be heard by many. I would strongly recommend Scott to anyone, particularly franchise groups, to hear him speak, feel his passion and learn from his experiences.

    Eric Ersher, Founder & CEO Zoup! Fresh Soup Company
  • Thank you very much for your energy and professionalism throughout the planning and execution of your keynote. The way you incorporated our brand and Summit theme into your talk was unprecedented! This enhanced our credibility as a franchise and really successfully set up the other events of the program. You may not have planned this, but I think that your talk really set an underlying theme of positive accountability for both Z and Zor. Great job!

    John C. Strand, CFE Lenny's Subs
  • Scott absolutely nailed the learning objectives for this year’s conference. We loved every aspect of working with him – from his pre-program commitment of visiting a clinic in order to better learn our business, to dovetailing the messaging of the leadership team, to his availability before and after the program and, of course, the keen delivery of relevant branding and messaging he brought to the table – and we can easily and confidently recommend Scott to any franchise group looking for an outstanding keynote speaker. We got our value’s worth and so much more - a priceless investment!

    Scott Hoots, VP Operations American Family Care
  • I'd like to thank you for doing such a GREAT presentation at the 2016 Institute! Your session was very impactful and one of the highest rated ones in recent years. I enjoyed working with you and appreciated the way you took the time to really get to know Great Clips. It was clear that you gained an understanding of your audience and our brand. THANK YOU!

    Lora A. Peterson, Director Great Clips University
  • Scott, thank you for delivering such a spot-on message to our franchisees on taking their business to the next level! I absolutely feel that they will experience growth and further success from your direction and sharing your book with each of them. Thanks again!

    Steve Hart, CEO & Co-Founder Property Management, Inc.

Scott Greenberg's Keynotes

THE WEALTHY FRANCHISEE: Game-Changing Steps to Becoming a Thriving Franchises Superstar

Get ready to achieve breakthrough performance and growth! In Scott’s signature and most-requested keynote, he’ll share with you how to transform your business from average to extraordinary. Scott helps franchisees think, lead and serve at a higher level. With over 10 years as an award-winning, multi-unit franchisee and coach for countless brands, he’ll show you HOW top franchisees achieve consistent, profitable results (beyond doing more marketing and finding better employees).

Get out of your head and get into your business so you can:

  • Increase productivity, efficiency and streamline operations.
  • Build MORE WEALTH from the operation you already have.
  • Make smarter business decisions with more strategy and less emotion.
  • Inspire employees and delight customers.
  • Reduce stress, maintain a healthier lifestyle and have more fun running your business.
30-SECOND LEADERSHIP: The Simple Coaching Method for Making Employees Great

Do you ever struggle with underperforming team members? Do your attempts to motivate them fail to get results? Would you like to spend less time “dealing with employees” and more time growing your business?

Discover 30-Second Leadership™, a field-tested management tool that has franchisees raving! Rooted in real-world experience, this simple, hard skills coaching system will show you how to quickly diagnose an employee’s needs for a given situation and prescribe the best corresponding coaching method to boost their performance and make them great. Regardless of your title or responsibility, if you manage other people, 30-Second Leadership™ will make your life a whole lot easier and their work a whole lot better.

Get ready to see immediate, powerful results that will:

  • Empower your managers with simple, proven steps to engage and INSPIRE their employees
  • Create a common language among management for evaluating employee performance
  • Ensure top employees stay great, feel challenged and elevate others
  • Re-engage employees who may be bored, burnt out or slipping
  • Transform your employees into leaders who will help you grow your business
NEXT-LEVEL SERVICE: Transforming Typical Transactions Into Unforgettable Experiences

Do you want more transactions and bigger tickets? Do you want to outperform your competition without having to out-advertise them? Are you ready to turn your customers into raving fans? When you focus less on what customers spend and more on how customers feel, EVERY transaction will become a marketing opportunity; make them feel great and they’ll do your marketing for you. If you’re ready to learn how TOP businesses stay in the winner’s circle, this presentation is for you. Scott gives you powerful tools to create a service culture that grows loyalty and word of mouth and translates success into bigger ticket sales. He’ll show you how to replace robotic customer service practices with NEXT-LEVEL customer experiences that ensure customers remember you, talk about you and can’t wait to come back.

Discover Scott’s proven, award-winning approach that will help you:

  • Deliver a customer service experience that distinguishes you from the competition.
  • Make EVERY transaction a marketing opportunity that brings customers back.
  • Optimize your digital footprint by improving your online ratings and reviews.
  • Increase ticket average, customer frequency, and word-of-mouth advertising.
  • Apply the “Above/Below Effect” so you can not only build your brand but improve your reputation.
NEXT-LEVEL EMPLOYEES: Building the Team That Will Build Your Business

KEYNOTE FOCUS: Leadership, Employee Retention, Team Building, Corporate Culture

Do you want to create an environment of continuous personal, professional and organizational growth? It’s time to tap into NEXT-LEVEL management strategies top leaders use to expand their business from the inside out! Scott’s counterintuitive approach to building high-performing teams isn’t about how to assemble a functional staff, but how to build a superstar CULTURE. In Scott’s high-energy presentation, you’ll learn how to inspire employees to run your business so you can focus on GROWING your business.

Discover Scott’s powerful approach to:

  • Create high-performing teams that collaborate, WOW customers, and improve company culture
  • Become a talent magnet without increasing labor costs
  • Retain employees who solve problems instead of creating them
  • Spend less time recruiting and more time growing your franchise
  • Enjoy the PEACE OF MIND knowing your business is in good hands

Additional Resources

Video Clips

Three Factors That Impact Results

Brands That Keep Their Promises to Customers Win

30 Second Leadership: Skillset VS Mindset

Refining Your Hiring Process

One Bad Customer Experience Can Lose Your Long-Time Clients

The Human Connection: What Your Customers Need Most

30 Second Leadership - Misdiagnosing an Employees Needs

Coaching Employees: Diagnosing Skillset & Mindset

Being Wealthy

Don't Base Business Decisions on Emotion

The Difference Between Typical and Next Level Service

Your Customers Train You How to Operate

Rituals That Solidify Your Brand Value Increase Empl. Retention

Your Business has an Emotional Impact on Customers

Creating the Ultimate Customer Experience

What Makes Up a Healthy Work Culture

The Importance of a Beginner's Mindset

The Human Side of Business Success

Embracing Bananas! The Importance of Leaning into Change

Book Jackets
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