Scott Greenberg

Franchise Performance Expert

Elevating Performance for Leaders & Their Teams

Looking to grow your franchise? Connect with customers? Increase your sales? Getting better at anything takes more than a strong skill set; it also requires the optimal mindset. Scott Greenberg helps franchisees and their employees develop both.

Combining years of experience as an award-winning, multi-unit owner of Edible Arrangements and two decades as a motivational business speaker, Scott will speak to your group as an expert and a peer. He understands the full experience of running a business. No theory here. He’s all about proven strategies, and equally important, proven philosophies that drive franchise success.

Scott specializes in the mindset behind high performance leadership, employee engagement, and creating the ultimate customer experience. He’s also just a really good speaker and discussion leader. Get him in front of your group and they’re sure to have a good time while acquiring great ideas to grow their business.

Clients Include:

  • McDonalds
  • Great Clips
  • GNC
  • Global Franchise Group
  • Wyndham Hotel Group

Click here for sample client list

Speaker Bio

Headshot of Scott Greenberg, motivational franchise keynote speaker

For over 20 years, Scott Greenberg has captivated audiences with his high-energy presentations on leadership and peak performance mindset. His diverse client list includes Nike, Coffee Beanery, the Wyndham Hotel Group, the U.S. Air Force and countless other businesses and organizations. He’s presented in all 50 U.S. states, as well as in Canada, Ecuador, Jamaica, Croatia, Aruba and Saudi Arabia.

Discussing both skill set and mindset, Scott helps business leaders and their teams elevate performance and grow their companies. He challenges conventional thinking and gets people immediately focused on the ideas and action that matter most.

In 2005, Scott built his first of two “Edible Arrangements” franchises in Los Angeles. Over the next ten years, his operation regularly ranked among the top-grossing franchises in California and won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 franchisees worldwide.

Scott received his bachelor’s degree from UCLA in 1992 and was awarded a scholarship to attend graduate film school at New York University. He was diagnosed with cancer after only one semester and returned to California for treatment. After successfully beating the disease, he celebrated by running the Los Angeles Marathon to raise money for cancer research.

Book Scott Now!

Travels From: Los Angeles, CA

  Fee Range: $10,000 to $15,000

“Scott Greenberg was our keynote speaker for this year’s Showhomes Annual Conference 2014 and I have to say, we have never had such a great speaker! We have an evaluation after every session and Scott literally scored perfect and in some cases, franchisees gave him a ‘6’ or higher on a scale of 1 to 5!

His message was phenomenal and we really appreciated how much humor Scott used in his delivery. He made us laugh; made us cry and gave us memorable, actionable tools to carry forward into our businesses and our lives.

The fact that Scott is also a successful franchisee gave him true resonance and credibility with our own franchisees. That coupled with the comprehensive amount of pre-program research Scott did to get to know our brand, our culture and our franchisees made it truly a home run! We shared our challenges with him as part of the process and Scott was able to fit them seamlessly into his session and give us all huge takeaways.

Logistically, and I might add through some really challenging weather related travel obstacles, Scott kept me informed every step of the way.

All around Scott was lovely to work with and there is absolutely nothing that I would suggest that he could have done to improve the experience. We loved him so much we are even considering bringing him back next year for Part Two!”
Lynn Chapman, Regional Director of Field Operations & Event Manager
Showhomes Franchise Corporation

Program Information

Why is it that in the same business, running the same operation, some franchisees thrive while others struggle? The difference may be the most critical factor —mindset — the way we manage the thoughts and emotions that impact everything we do. This is the most distinguishing element of high-performance franchisees. Their mental advantage leads to operational superiority. It enables them to develop strong partnerships with their franchisor, engage their employees and connect with customers. It allows them to maintain clear heads and focus on the work that matters most. Top franchisees engage in the same tasks and face the same problems as their peers. But they do it better because their mind is an asset to their business and not a liability.
Drawing upon his hands-on experience of building two award-winning Edible Arrangements franchises and consulting for other franchise systems, Scott will show you how to replicate the behaviors and thought patterns of the industry’s top-performers so you, too, can build a thriving, profitable operation.
Learning Outcomes:
·      Get better results from operations
·      Make smarter business decisions with more strategy and less emotion
·      Cultivate stronger relationships with your franchisor, employees and customers
·      Create a healthier, more productive work environment
·      Provide a higher level of service to customers
·      Build more business confidence and reduce stress
·      Navigate more effectively through change and adversity
·      Maximize the opportunity to grow your business and build wealth

Great companies are built with great teams. But given demands placed on business owners combined with fast-paced lifestyle and evolving values of the workforce, developing a reliable, stable staff is a daunting prospect. “You just can’t find good help these days,” bosses complain. “And when you find them, you can’t keep them.”

Yes you can. The trick isn’t finding good help. It’s cultivating it.

This program is all about identifying, connecting with and inspiring employees to care. You’ll learn how to build loyal teams who feel personally invested in the growth of your business. In fact, they’ll consider it their business. Engage employees at that level and you’ll have a company that’s ready to flourish.

Business Performance Speaker Scott Greenberg has done it. With more than two decades of presenting to companies, Scott built two thriving Edible Arrangements franchises in Los Angeles. His business regularly ranked in the top five franchises in California, and won the “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide – all with the hard work and loyalty of Millennials and young employees. Scott will show you how to cultivate a team of all-stars who will serve your customers, save you time and grow your business.

Learning Outcomes:

  • Improve employee retention & motivation using both intrinsic and extrinsic motivational tools
  • Help employees overcome mental blockers, and teams overcome dysfunction
  • Learn the truths and myths about Millennials and the secrets to winning their loyalty and elevating their performance
  • Create a closer, thriving workplace culture
  • Create an environment of continuous personal, professional and organizational growth

Lots of companies compete for the same customers, but most fall short when serving them. They focus on financial transactions rather than on human connections. They repeat the same robotic phrases. They operate without any humanity, missing an opportunity to make an impression. For most businesses, the problem isn’t service that’s bad. It’s service that’s forgettable.

The best businesses provide much more than products and services. They build relationships with customers and offer them an experience with emotional resonance. It’s an encounter they’ll feel, want more of and tell others about. This is how great brands build a following. And it starts with their culture.

If you want to grow your business, grow a customer community. This program will show you how.

Learning Outcomes:

  • Develop a customer-focused business that brings patrons back
  • Learn tools for creating meaningful connections with customers
  • Identify and appeal to the values of your customer base
  • Learn how to get buy-in from employees to provide the highest level of service
  • Improve word-of-mouth and online reviews

video reelVideos





Speaker Resources

book icon Book Jackets

Jump Start Volume 2 Leading Others

Jump Start Volume 1 Leading Yourself

Sample Client List

  • American Family Care
  • Berlitz
  • Chem-Dry
  • Coffee Beanery
  • Edible Arrangements
  • Elements Massage
  • Galardi Group
  • Global Franchise Group
  • GNC
  • Gold’s Gym
  • Great Clips
  • Great Clips
  • Honeydew Donuts
  • Hot Dog On A Stick
  • Kiddie Academy
  • Lenny’s Subs
  • Marble Slab Creamery (Canada)
  • McDonalds
  • Nutrishop
  • Outdoor Living Brands
  • Precision Door Service
  • Precision Tune Auto Care
  • Ramunto’s Brick Over Pizza
  • Ritter’s Frozen Custard
  • Senior Helpers
  • Showhomes
  • The Little Gym
  • The Spice & Tea Exchange
  • Togo’s
  • Wyndham Hotel Group
  • Zoup!