The Problem With…”Without Further Ado…”
I was in an audience recently when a speaker took the stage with little more than a, “without further ado, here’s your speaker”. My reaction was…wait, WHAT!?!? WHO is this? WHY have they been given the privilege to speak to this audience?
I know I’m in the speaking business, so maybe I was more unsettled that the people around me 🙂 , but in reality, a speaker introduction facilitates the initial connection between the speaker and the audience. And an effective one has the audience open and intrigued to hear more.
This article, How to Memorably Introduce Another Speaker, does a fantastic job explaining the goals and benefits of a great speaker introduction. I found it interesting and thought your event planning team would as well.
P.S. As a franchise executive, have you ever been on the wrong end of a less than helpful introduction? If you’d like to share, we’d love to hear about it!