Yes! You CAN Measure Real Event ROI!
The ROI Institute has been teaching the science of event ROI for decades and it serves a who’s who of organizations that want to measure and improve their event impact. Using a variety of measurements, including the cost of internal team’s time, to quantifying intangibles such as engagement, event ROI analysis can directly correlate 4 levels of results, from learning to behaviors, business impact and finally, the ROI itself, to the event.
Read the full article here: https://eventroi.org/methodology/