Add Value, Make a Profit
With the end
less options in the marketplace it's difficult to find those loyal customers who don't shop around – you know, your “buddies” who you can count on to spend their money with YOU every time they need your product or service. They have no need to shop around because, 1) They feel that they already have the best, and 2) They enjoy being that loyal customer because of how they are treated when buying from you. I hope you have a few of these already, but I'm sure you're jonesin' for more, right?
SPEAK!'s insanely insightful marketing expert, Ford Saeks, explains in straight-talk how to get these customers coming back time and time again.
Add Value, Make a Profit.
That concept sounds simple, I know. But you’d be surprised at how many people overlook it. The more value you add, the more customers will keep coming back to do business with you…and the more profit your business will generate.
By the way, I don’t apologize for that last part about profit. If a business doesn’t generate a profit, then it won’t be in business very long…at least, not in a free market economy. Seems like in the news lately, “profit” is a dirty word. The profit I’m referring to is value-for-value exchange.
Adding value is really the name of the game when it comes to customer loyalty. When you add more value, customers buy more frequently, and in larger quantities…and they tell more of their friends about the benefits of your products and services.
During the recent recession, when many businesses failed or downsized, we were able to grow and help other businesses grow … while having record-setting years! One of the big factors in our success was our commitment to deliver value and keep things as simple as possible for our customers. Now, simple doesn’t always mean easy! I think many organizations have too much waste in unrefined or overcomplicated processes, inadequately trained staff, or inconsistent branding and marketing efforts. None of that adds value from the customer’s point of view, and all of it hurts customer loyalty.
Adding more value is what sets my soul on fire. It’s what gets me excited and makes me want to jump out of bed every day. The joy and rewards that come from this type of focus allow me to tap into inn
ovation and creativity and provide an almost unlimited feeling of energy.
Tapping into my innovation superpower allows me to solve problems and give birth to new ideas. It’s the foundation for developing business growth strategies, improving team performance, inventing new product and service offerings, and transforming business revenues. It can do all that for you and your organization, too.
Imagine how implementing the concept of adding more value can affect your life and the lives of those around you. Customers and prospective customers will be more informed and have instant access to web sites that allow customer reviews, product ratings, and price comparisons, and by adding more value, you’ll gain a competitive edge, capture market share, and grow your business.
If you are in business or responsible for helping to generate sales, then creating compelling value propositions and communicating them effectively should be a primary goal for you. Adding value translates into solving problems and delivering the state-of-mind feeling that connect to those benefits and those solutions.
These days, it’s also wise to develop and implement a plan for communicating how you add more value throughout your website, social media, and all your traditional marketing methods.
I like this quote by Zig Ziglar, “You can have everything in life that you want…if you just give enough other people what they want.”
This philosophy of adding value should carry over into literally every aspect of your personal and professional life. That’s why I say that knowing the value you have to offer is a superpower. Learning how to clearly state exactly what that value is – so that clients and potential customers can experience it for themselves emotionally and make good decisions – will help you achieve success, help you boost sales, and build up your customer loyalty.
Ready to ADD, ADD and ADD?! (Feel like a math major, yet?) Contact me TODAY to explore hiring Ford to help your franchisees learn how to Add Value and Make a Profit!
P.S. Here’s a recent quote from one of Ford’s recent franchise clients:
“Thank you for your awesome presentation to our PostNet dealer network. You left them energized and filled with strategies and tactics that they can use to improve their business centers.”
Steve Greenbaum, President & CEO, PostNet