Greg Nathan's Tip #27: The Most Important Tip of All

This week Greg shares his thoughts on passion, and discusses key points from his favorite book, which he strongly urges all franchisors and franchisees to read!

The Most Important Tip of All

I am often asked by franchisors and franchisees to suggest a good business book. There is one I recommend and give away often.

Many of the people I tell about the book, or have given a copy to, will not read it. While they say they want to be successful, perhaps they haven”t understood the first and most important principle of success – if you really want something to happen in your life, you have to be passionate about it.

A little word that delivers big results

Passion – it”s one of the most misused words in business today. Having passion is not about getting excited. To think this is to miss the point. It actually comes from the Latin, “to suffer.”

While you may experience feelings of enjoyment, energy and even elation when working toward something you are passionate about, you also need to be willing to do whatever needs to ” Forcing the DGE and also the Nj Control Commission to through the AGA’s “voluminous” filing – which Ifrah and Deitch call “measuring roughly three inches in height” – would compel Rational to file for its very own “equally voluminous” rebuttal towards the AGA’s charges, which would decelerate the procedure substantially. be done, without fear and resentment. When the mind is totally focused on what you want, discomfort has no meaning. You are free to fully throw yourself into the task at hand.

We often see this desire to succeed in sports teams, and it drives unbelievable levels of commitment and performance. You will also have seen this type of passion in your best franchisees. High achievers tend to have this in common – it enables them to keep going when others give up.

The four principles of success

This brings us back to my favourite book, first published in 1937, and to my mind, the best book on success ever written.

In it the author explains the four principles that enable people to achieve what they want in life. While he did his own extensive research at the time, these principles have been validated by modern psychologists.

They are:

1. Having a definite purpose backed by a passion

2. Creating a simple plan

3. Maintaining an optimistic mindset

4. Developing alliances with supportive people

This book has it all: Goal setting techniques, harnessing the power of the subconscious mind, how to set up mentoring groups, and much more. There is even a chapter on managing the sex drive in business.

Since it was first published 73 years ago, there has been a plethora of personal development

books, most half-baked, regurgitating aspects of this seminal work.

I believe that any franchisor executive or franchisee with a passion for success would greatly benefit from this book. It”s called “Think and Grow Rich” by Napoleon Hill.

Until next time.

Greg Nathan
Franchise Relationships Institute

P.S. I”ll be giving two more free webinars this summer. I hope you can join us. Here are the details:

Improving the Effectiveness of Your Field Visits
Tuesday June 28, 2011 at 2:30pm MDT

10 Strategies to Drive a Healthy Franchising Culture
Tuesday July 26, 2011 at 2:30pm MDT

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